Since its listing in Hong Kong in June 2004, the performance of Li Ning Company has maintained rapid growth for six consecutive years, reaching 8.387 billion yuan in 2009. The sales network of Li Ning Company is all over China. By the end of 2009, the total number of stores of Li Ning Company had reached 865,438+056, covering more than 65,438+0,800 cities in China, with numerous sales outlets in Southeast Asia, Central Asia and Europe. More than 6,000 employees.
Li Ning Company attached great importance to original design at the beginning of its establishment. 1998 Established the first design and research center of clothing, shoes and hats in China, and took the lead in becoming a self-developed China sporting goods company. In August, 2004, Hong Kong Design R&D Center was established, focusing on designing Li Ning brand clothing products. From June 5438, 2008 to October, 2008, the American Design Center of Li Ning Group was put into operation in Portland, Oregon, USA, focusing on high-end technology research and development of footwear products, ergonomic research and design, and development and testing of professional sports shoes.
Li Ning Company has been committed to the development of sports for a long time, and has established strategic partnerships with top international events and organizations such as NBA and ATP. The cooperation with top international athletes such as O 'Neill, Ljubicic, Isinbayeva and Sol gilson, and the cooperation with the Spanish Olympic Committee, the Spanish Basketball Association, the Swedish Olympic Committee and the Argentine Basketball Association all strongly show that the professional strength of Li Ning brand has been recognized by top international sports teams and individuals. What's more worth mentioning is that since the 1992 Barcelona Olympic Games, Li Ning Company has been accompanying the China Olympic Corps and has long supported five "gold medal dream teams" such as gymnastics, diving, shooting, table tennis and badminton in China.
As a leading enterprise in the domestic sporting goods industry, Li Ning Company, while developing itself, more actively undertakes the social responsibility of corporate citizens, subsidizes Hope Primary School, builds disaster-stricken areas, cares for AIDS orphans, supports the "Sports Together" public welfare training program aimed at improving physical education in poverty-stricken areas for a long time, and makes use of its own sports resources to contribute to building a harmonious society. 1990- 1992- creation stage
1993- 1995- high-speed development stage
1996- 1998- business adjustment stage
1999 -200 1 year-secondary development stage
2002-2003- Brand Rebuilding Stage
2004 to present-professional development stage
From 65438 to 0989, Mr. Li Ning began to prepare Li Ning's design scheme, and in April of the same year, he officially registered the "Li Ning brand" trademark.
1May, 990, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of "Li Ning brand" sportswear.
In August, 1990, "Li Ning" sportswear was selected as the designated costume for the torch relay of the 1 1 Asian Games, the winning costume for the China national team to participate in the Asian Games, and the designated costume for Chinese and foreign journalists. The "Li Ning" sportswear was spread all over the country with the Asian Games torch.
199 1 year, Li Ning Company began to fully operate Li Ning brand sportswear and sports shoes.
1992, Li Ning brand equipment was selected as the winning clothing and shoes designated by the China delegation in the 25th Barcelona Olympic Games, ending the history of China athletes using foreign sporting goods in the Olympic Games.
1993, Li Ning Company moved to Beijing.
From 65438 to 0993, Li Ning Company took the lead in establishing a franchise marketing system in China.
From 65438 to 0995, Li Ning Company participated in Tianjin "China Sporting Goods Expo", and the order volume accounted for half of the total turnover, becoming the leader of the sporting goods industry in China.
From 65438 to 0996, Li Ning Company sponsored the China sports delegation to participate in the 26th Atlanta Olympic Games.
From 65438 to 0997, Li Ning Company established its own distribution network all over the country.
1In March, 1998, Li Ning Company took the lead in setting up the first design and research center for sportswear and footwear in China.
1In August, 1998, China suffered a once-in-a-century flood disaster, and Li Ning Company gave 6 million RMB to Jiangxi, Anhui, Hunan, Hubei and Northeast China.
From 65438 to 0999, Li Ning Company cooperated with SAP Company to introduce AFS clothing and footwear solutions, becoming the first sporting goods enterprise in China to implement ERP.
In June 2000, Li Ning Company successfully sponsored the French Gymnastics Association, and Li Ning brand products became "the only competition and award-winning equipment of the French gymnastics team".
In 2000, Li Ning sponsored the China sports delegation to participate in the 27th Sydney Olympic Games, and the "walk-on" and "butterfly shoes" were rated as "the best award-winning equipment" by journalists from all over the world.
200 1, Li Ning signed a contract with famous Italian and French designers, and the product design embarked on the road of specialization and internationalization.
In 2002, Li Ning Company established a brand-new position: Li Ning, anything is possible.
At the end of 2002, Li Ning Company established its own mission, vision, values and business development strategy.
In June, 2003, the E-POS project was officially launched, which indicated that Li Ning Company began to fully launch the channel management information system.
In February 2004, the first Li Ning brand professional football shoes "Tie" came out.
On June 28th, 2004, Li Ning Co., Ltd. was successfully listed on the main board of Hong Kong Stock Exchange (stock number: 233 1), which was the first mainland sporting goods company to be listed in Hong Kong.
In August, 2004, Li Ning Company sponsored the China Olympic delegation for the fourth time, and the "splendid china" winning clothing and "Aurora" winning shoes complemented each other in Athens.
In September 2004, the first Li Ning brand professional basketball shoes free jump shot came out.
In June 2004, Li Ning Sports Technology Development (Hong Kong) Co., Ltd., a Hong Kong design and research center, was established, focusing on designing Li Ning brand clothing products.
June 5438 +2005 10, Li Ning Company signed a contract with NBA and became the official market partner of NBA.
In April 2005, Li Ning Company reached a strategic cooperation with Swarovski Company, the world's largest cut crystal manufacturer.
On June 5438+ 10, 2006, Li Ning Company signed a contract with damon jones, a famous guard of the Cleveland Cavaliers in NBA. Damon jones will wear Li Ning brand sneakers to play in the NBA. Li Ning brand became the first China sports brand to appear in NBA.
In March 2006, Li Ning 00 1 Limited Edition went on the market. This is the first time that China sports brands have sold limited edition sports shoes.
In April, 2006, Li Ning Company and ATP (Tennis Professional Association) officially announced the establishment of an official market partnership in China.
On August 14, 2006, Li Ning brand teamed up with Mr. O 'Neill, one of the top 50 NBA superstars, to jointly launch the "Li Ning" SHAQ series professional basketball product line and jointly explore the basketball market in China.
On September 5, 2006, Li Ning Company launched a professional technical platform for footwear products-"Li Ning Palace" shock absorption technology. "Li Ninggong" is the first scientific and technological platform for sports shoes research and development in China, which indicates that Li Ning's eye-catching ability of sports shoes is among the world's leading ranks.
June 5438+October 2007 10, Li Ning Company joined hands with Argentine men's basketball team, the champion of Athens Olympic Games, and became the first China brand with two world champion basketball teams at the same time.
In March 2007, Li Ning signed a contract with the Swedish Olympic Committee. This is the first foreign Olympic delegation to sign the China brand. Li Ning Company will design and manufacture all kinds of equipment for the Swedish Olympic delegation participating in the Beijing Olympic Games.
In June 2007, Li Ning signed a contract with the Spanish Olympic Committee. Li Ning Company officially became the official partner of the Spanish Olympic Committee and will provide relevant equipment for the Spanish Olympic team.
In August, 2008, Mr. Li Ning lit the main torch at the opening ceremony of the 2008 Beijing Olympic Games. His flying performance around the field shocked the world and left a deep impression on the history of the opening ceremony of the Olympic Games.
In March 2009, Russian pole vault queen Isinbayeva signed a contract with Li Ning, becoming another dazzling star in Li Ning's powerful international sports star team and continuing to challenge new heights with Li Ning Company.
In April 2009, Li Ning signed a contract with the Chinese national badminton team, and the badminton equipment tailored by Li Ning for the national badminton team was officially released, marking Li Ning's all-round entry into the badminton field. So far, Li Ning has signed five gold medal dream teams: China Table Tennis Team, China Gymnastics Team, China Shooting Team and China Diving Team.
In May 2009, Li Ning sponsored the Sudirman Cup World Badminton Mixed Team Invitational Tournament. The Chinese national badminton team, which made a new appearance with Li Ning's full set of equipment, won the championship.
On 20 10, Li Ning brand announced the signing of the first javelin player, andreas thorkildsen, a Norwegian athlete known as the "Javelin Prince". Li Ning Company will also build top-notch professional equipment for this javelin thrower who won the European track and field championships, the world track and field championships and the Olympic Games for the first time in history, helping him to throw himself into further goals and create more brilliant records of "anything is possible".
20121218 Brian capps, head of basketball brand affairs department of Li Ning Company, announced that they had reached a cooperation agreement with Miami Heat, an NBA team. According to the agreement, Li Ning's logo and image will appear in the TV broadcast of American Aviation Arena and Heat official website, as well as Sun Sports and other Heat assets. Starting from 20 13, Li Ning's products, including its WADE, will be sold directly in American Airlines Arena.