Publicity is a special service aimed at specific problems. When the same technology is used in enterprises or products, it is usually called public relations or advertising. Social behavior that uses various symbols to spread certain ideas to influence people's thoughts and behaviors. The following are my collected model essays, which are welcome for your reference.

one

First, leaders attach importance to and raise awareness.

Propaganda work is related to the attention of leaders. Visionary leaders attach great importance to propaganda work. The leaders of our school put propaganda work in a very prominent position in school work from the beginning of school. The principal himself, the responsible vice principal. Every meeting of school leaders should talk about school propaganda, mobilize teachers to actively participate and guide everyone to raise awareness. With the attention and mobilization of the leaders, all teachers have a new understanding of the school propaganda work, so as to participate in the propaganda work more consciously and actively.

Second, set up organizations to strengthen learning.

After raising awareness, we need organized protection. To this end, our school has set up a school publicity and reporting group since the beginning of school. After the school's assessment and search, a group of teachers with good political thinking, high professional level and strong writing ability were selected as members of the school's publicity and reporting group. In order to improve the level of interview writing and improve the rate of manuscript publication, the school regularly organizes political and professional studies, learns the party's major policies, learns the methods of educating news writing, and learns the writing skills of news manuscripts. Through continuous learning, the writing level of the members of the writing group has been obviously improved.

Three. Policy encouragement and promotion

First of all, due to the correct guidance and active launch of the school, everyone's awareness of writing hard for school education and publicity has been stimulated. Secondly, the school also assigned the members of the publicity group the task of writing a publicity draft, requiring each department member to write at least one press release every month, and to publish a press release on the education network at or above the county level within one semester. Third, it is policy encouragement. The school has incorporated the handed-in and published propaganda articles into the academic work assessment. Thanks to the efforts of all teachers, over the past XX years, many manuscripts of our school have been adopted by Laifeng Education Information Network and Laifeng Portal, more than 80 manuscripts have been hired by Enshi Education Information Network, and some propaganda manuscripts have been published on Jingchu Online, which has played a positive role in promoting the educational development of Lvshui Middle School and Laifeng. At the same time, through the practice of propaganda work, the correspondent's ideological level, theoretical level and writing ability have been greatly improved, which has greatly promoted the improvement of teachers' education and teaching level.

Fourth, various forms enrich life.

Schools are the front for spreading spiritual civilization. Our school attaches great importance to the construction of campus culture. Schools and classes have blackboard newspapers and publicity columns, which can be used to carry out current political education according to the political situation in various periods and related traditional festivals. Combined with the fire safety education day and the legal publicity day, the school invited police stations and fire police officers to give special lectures at the school. The development of various cultural and sports activities on campus has greatly enriched the campus cultural life of teachers and students, and also provided a stage for teachers and students to show themselves. The campus network of Lvshui Middle School is also updated quickly, with rich contents, so that parents and all sectors of society can keep abreast of the development and progress of the school.

XX years are coming, and there are some problems in the propaganda work of our school. All teachers' reporters can't write high-quality manuscripts about school activities in time, and the quality and quantity of manuscripts are not high enough, and the length of reports published in propaganda positions at all levels is still very small. In the school propaganda work in XX years, we will strive to overcome these shortcomings, strive for a higher level of news propaganda, and achieve more and better results.

In the first half of the year, our county's primary and secondary education and publicity work achieved good results, showing three characteristics:

First, important media have made breakthroughs. For the first time, some schools published articles promoting East China Sea education in important national and provincial newspapers such as People's Daily, Guangming Daily, China Teachers' Daily and Xinhua Daily. Second, the writing level has improved. Through intensive training and self-study, the writing ability of education system correspondents has been greatly improved, with various ways and obvious effects. In the past, the propaganda works published by primary and secondary schools were often limited to Donghai Education Information Network, which achieved a leap in the first half of this year. Third, the total amount of news releases has increased. In the first half of this year, primary and secondary schools published more than 60 propaganda works in newspapers and periodicals at or above the county level and corresponding education authorities. The details are shown in the Annex.

While affirming the achievements, we should also see the existing problems. There is a big gap between schools. Schools such as County Experimental Primary School and Huang Chuan Central Primary School have made great breakthroughs in important national, provincial and municipal newspapers, but most schools have not published propaganda works in newspapers above the county level. Some school leaders do not pay enough attention to propaganda work and lack the necessary incentive means.

In the second half of the year, schools should start from the following three aspects to improve the level of publicity:

First of all, we must enhance our sense of responsibility and dedication. Propaganda bears the responsibility of guiding public opinion, affirming achievements, publicizing advantages and boosting morale. This window and platform is related to the development of global education and the image of all educators, and has a wide and far-reaching influence. We should try our best to do it well. Schools should further enhance their professionalism and sense of responsibility, closely follow the theme of education reform and development and the focus of phased work, vigorously publicize typical cases, and highlight practice and characteristics. The main leaders of each school should personally ask about the propaganda work and provide the necessary office supplies, training and learning opportunities and necessary funds for the correspondents. In particular, correspondents should sincerely love propaganda work, be proactive, enjoy it and go all out.

Second, we should face up to the existing problems and shortcomings. Propaganda work can't be handled and sloppy at all, and every sentence reflects the character and image of education. Go back and sort out the main problem: the content is empty. For example, the leaders who check and guide the work are not clear about "how to check and guide, and what guidance opinions to put forward"; The school has carried out education and teaching reform, but it is not clear about "specific and unique measures and actual effects"; Talking about things, simply reporting, lack of combing, refining and upgrading. There is a deviation in positioning. Mistake routine work for news, such as the arrangement of school regular meetings, open classes, routine inspections of various departments of the Education Bureau, and so on. Exaggerate the personal role for no reason and mistake the school behavior for the principal or a certain teaching behavior; Mistakenly regard extreme or illegal behavior as a typical example of innovation. This report is not timely enough. Some schools submit "old news" that has become the past. The information collected and written is used to following the footsteps of others, and the value of information is not excavated from a deeper and broader perspective. The expression is not clear. Some reports lack clear themes and strict levels; This statement is redundant and inconsistent; It is often wrong to leave it behind; Incomplete and mixed sentences; The names of people and things are inaccurate and inconsistent. Have boastful behavior. The phenomenon of exaggerating practices or actual effects is "naturally" made up, hearsay is true, and other people's practices are transplanted for their own sake. The quality of photos is not high. Deviate from the theme or main figures, highlight school leaders and downplay visiting leaders; Pay attention to the result of snapshot and ignore the process of snapshot; Pay attention to the regional effect and ignore the overall effect; The picture is blurred and indecent.

Third, we must constantly improve the level and quality of publicity. Grasp the clues around the key points. Enhance the news sensitivity, be aware of the work of the county bureau and the school, pay attention to the work dynamics of the school, capture valuable news in time closely around the key work of the county bureau, and be good at capturing the highlights and characteristics of daily work, such as the focus of the recent work of the county bureau: teachers' professional quality competition, the construction of teachers' morality and style, standardized running schools, safety education, etc. We should also seize the "Teacher's Day", "National Day" and other festivals to vigorously promote various activities. Learn to refine facts. There are many meetings and activities at school. If you don't see them, you can't write them. We should look at them from a global perspective, find specific practices different from the past, summarize and refine their practical or long-term significance, and refine them into words. During the inspection, the leaders of provinces, cities and counties should accurately grasp the purpose and route of the trip, ask the entourage and master the main points of the speech. Strive for truth and objectivity. News propaganda should avoid hearsay or imaginary, go deep into the scene as far as possible, carefully collect and write, and be accurate in name, place name, identity, number and purpose; Practically express practice and improve credibility; It should be revised repeatedly to ensure that there are no mistakes and sick sentences and that they are clearly stated. Insist on learning and accumulation. Study the party's educational principles, policies and regulations, and study the archives of all levels and departments; Learn the common sense of news writing, such as the elements of news, the writing method of title, the writing method of lead, the introduction of subject and background materials, the use of language, the arrangement of structure, etc. We should make time to learn from books, peers and various media, and constantly improve our theoretical level and professional ability. In addition, we should pay attention to accumulation, be good at accumulating a large number of valuable materials, start with archives, policies, meetings and other channels, persistently accumulate information through newspaper clippings, business cards and other means, and make great efforts to accumulate and distribute. Enhance prescription awareness. News that you think is of high value should be collected, written and uploaded as soon as possible. The manuscript to be sent today will never be put off until tomorrow. Strengthen interaction and cooperation. Strengthen contact with propagandists of township party committees and newspaper staff and ask more questions; If there are still people sending materials in our school, the correspondent will check and review them before sending them. Insist on writing more and casting more. Improve the level of writing and increase the publication rate in investment.

two

Over the past year, in addition to doing a good job in school publicity, personal work has also successfully completed other work in the party and government offices. Under the leadership of the Party and Government Work Department, the propaganda work closely revolves around the central work of the school, gives full play to the role of all kinds of propaganda media in the school, strives to expand external publicity, and always adheres to the correct public opinion orientation, which provides strong spiritual motivation and public opinion support for promoting the comprehensive, coordinated and sustainable development of the school and creates a good environment for the reform, construction and development of the school.

First, make full use of the school official website and the school newspaper to make an all-round, multi-angle and illustrated publicity report on the major achievements and key work of our school in education and teaching, scientific research, social service and cultural guidance. In this year, I collected, edited, proofread and published more than ×× articles of the school official website news, and edited and produced ×× issues of the school newspaper. In particular, in various departments and colleges of the school, the spirit of the 19 th National Congress of the Communist Party of China was promptly publicized and reported in various forms, which rendered a good atmosphere for studying and publicizing the 19 th National Congress.

Second, actively promote the school on social media and school media, show the positive and diligent spirit of our teachers and students, and establish a good image of the school. In 20xx, our school published many news articles on social media, which were reprinted by major media.

Third, with the help of rainbow doors, banners, balloons and other publicity materials, create a good atmosphere for the school's orientation, opening ceremony, sports meeting, graduation Expo, graduation ceremony and other major events. , create a good atmosphere for activities and help the activities go smoothly.

Fourth, lead the students' online supervision team to supervise the online situation of the school at any time, sort out all kinds of online situations involving the school at the beginning of each month, and edit it into a "Special Report on Online Situation" for leaders' reference. Network News has been published in ×× issue.

Five, the use of various publicity windows to publicize national policies, such as the National People's Congress, the 90th anniversary of the founding of the People's Republic of China, the 19th National Congress, etc.

Six, according to the school's work priorities at various times, or cooperate with the activities carried out by various departments, the use of the school gate and the electronic display on the first floor of the library and information complex to release publicity service information in a timely manner. At the same time, the newspaper column behind the second teaching building is updated daily, which is convenient for students to pay attention to current affairs and politics and understand social trends.

Seven, guide the work of college students' news center. In addition to providing daily guidance to the members of the center, the center cadres are also called to hold regular meetings every night, and news services including writing and photography training are provided to more than xx members of the center from time to time.

Eight, do other work.

three

In XX years, with the care and support of the main leaders of the party and government in the school, the leaders in charge and the relevant personnel in the office worked hard, produced in time, strengthened the audit, and reported in an orderly manner, which improved the quality of the manuscript, and the school propaganda work showed a momentum of sustainable development. Internal publicity effectively cooperated with the open and democratic management of the school, and made a breakthrough in external publicity. First, the increase in number, level and content has made it possible for all sectors of society to fully understand the school. The reasons are summarized as follows:

The leadership is in place. Since the establishment of the new team, more attention has been paid to the propaganda work of the school, and the main leaders have personally supervised it, especially taking the establishment of the website and the implementation of internal propaganda as their daily work, personally participating in the production and control of information, informing the office of important information in time, and requiring all departments to reflect important activities to the office in time. On the one hand, it reduces the workload of the office, on the other hand, it ensures that information is not missed.

Department support. The relevant departments of the school earnestly implement the requirements of the school. First, inform the relevant personnel in the office to participate in large-scale activities. Second, summarize it afterwards and give it back to the office. Third, timely release work trends, monthly summaries and important measures documents to the campus network, so as to facilitate information personnel to understand and fully grasp information in time and ensure information quality.

Do your best. Office leaders and information workers attach great importance to information work. First, they have a sense of responsibility and regard publicity as the main work of the office and individuals. Second, be active, pay attention to everything, find the material, dig immediately, choose the right angle, submit it in time, and basically do the information work overnight; Third, we have extensive contacts, actively increase contact with higher authorities and the media, improve relations and provide good services.

The effect is obvious. First, at the education system publicity summary meeting last year, our school was rated as an advanced unit in publicity work, an information officer as an advanced individual, and a piece of information as an excellent educational information. The second is to strengthen cooperation with the provincial moral education network. Third, there has been a breakthrough in the quantity and level of publicity and publication. From April 9th to February 1, 2 1, our school published 65 articles, including 2 1 articles from provincial moral education network and xx network, 2 articles from China xx and xx education information network, 4 articles from China xx, xx today and xx radio station1,and 20 articles from municipal education information network and information supervision. In addition, xx Daily and xx TV reported our school four times respectively, with 1 headline and two special reports. The school's practice of caring for students was affirmed, and a student was recommended by the Propaganda Department of the Municipal Party Committee to participate in the selection of xx people who moved XX.