1, recharge membership card, minimum threshold 500 yuan.
2. Buy a membership card, and the card fee is 200 yuan (there is no point for buying a card).
Second, the membership card sales: (Trial)
All company employees can recommend the membership card business to customers, but it is mainly recommended by service consultants and sales consultants. Every ordinary card is 20 yuan, Silver Card 25 yuan, Golden Card 35 yuan and Supreme Card 50 yuan.
Third, the membership rights of membership cards.
All membership card customers can participate in club activities six times a year. Every time people participate in an activity, they have the opportunity to get an oil card of 100 yuan. There are no more than 20 people in each activity.
Fourth, membership card promotion.
Put the membership card and membership card pictorial on the service consultant's desk to let customers know.
Attachment: Image content of membership card
Distinguished courtesy, supreme glory, warm and decent membership service will start from now on.
Members are treated according to points.
Preferential services:
Overall use:
100 yuan oil card. There are no more than 20 people in each activity. Every dollar spent on the card is worth one cent.
Content on the back of membership card:
1. This card is a stored-value card. Please take good care of this card. Don't fold it and don't wear it near magnetic objects.
If it is lost, please report it to our store as soon as possible.
If others find this card, please return it to our store.
4. The final interpretation right of this card belongs to our store.
This card is a symbol of your honor in our shop.
6. Please take the initiative to show this card when you check out, and you can enjoy our integral treatment and working hours discount.
7. When shopping with this card, one yuan is worth one point, and items are given according to the accumulated points. The more points you get, the more items you get.
8. This card can only be used by myself and cannot be lent to others. Please take good care of it.
9. The final interpretation right belongs to our store.
In order to improve performance, stabilize existing customers, expand new customers, improve the sales awareness of all employees and increase the income of all employees, the membership card sales plan is formulated.
First, the face value of the membership card (recharge):
Attracting treasure scorecard:
1, the membership card is set to 200 points, with no upper limit.
2. Membership cards can be customized according to customers' needs, and denomination cards or top-ups can be used.
Second, the membership card sales management measures:
1. All membership cards are managed and issued by the comprehensive department of the company.
2. Sales staff should first report the denomination and quantity of the membership card to the General Department, and customize the membership card according to customer needs.
3. The customer information provided by the sales staff shall be fully registered.
Third, the membership card sales incentive policy:
1. When a salesperson sells a membership card, the reward commission is calculated according to 1% of the value of the membership card.
2. If the amount in the membership card is used up and recharged, it is also considered as the performance of a salesperson.
Four, membership card sales incentives, accounting at the end of each month, reflected in the reward salary.
Membership card marketing plan 3 I. Sales objectives and tasks:
leave out
Second, the membership card recharge:
1. There is no upper limit when the membership card is recharged in 500 yuan.
2. If the recharge amount is ≥500 yuan and ≤ 5,000 yuan, 10℅ of the recharge amount will be refunded to the relevant members, which can be directly reflected in the membership card.
Third, the membership card sales management measures:
1. All membership cards are sold by the store staff and managed by the finance department (cashier).
2. The salesperson pays the money in the finance department (cashier) first, and the cashier is responsible for recharging and business card printing, and then gives the membership card to the customer.
3. Customer information is provided by sales staff and registered by cashier.
Four, membership card sales incentive policy:
1. Every time a salesperson sells a membership card, the value of the membership card is'1℅.
2. If the amount in the membership card is used up and recharged, it is also considered as the performance of a salesperson.
3. The first membership card sold this time will be rewarded with 100 yuan on the basis of the existing commission.
4. 200 yuan will be awarded the first prize in this card sale.
Five, membership card sales assessment method:
1. Assessment method for floor managers and supervisors: the previous assessment is replaced by membership card assessment, and the percentage of sales task completion is multiplied by 500 yuan, and finally the assessment income is calculated.
2. Other posts: The assessment of other posts is based on the original salary, and 500 yuan is selected as the assessment. The method is as above.
Six, membership card use rules:
1. After the customer purchases the membership card, if the customer needs an invoice, he will directly pay the customer an invoice equivalent to the recharge amount in one lump sum.
2. Customers use the membership card when spending, no longer issue invoices, and enjoy any discount.
3. If the customer purchases the membership card on the same day, the consumption amount on that day must be less than 50% of the value of the membership card purchased on that day.
4. Every time a customer makes a purchase, the customer will show his membership card, and the cashier will print the relevant consumption bill, and the customer will sign it for confirmation.
5. This membership card can only be used in our store, without loss reporting or cash exchange.
Membership card marketing plan 4 First, buy a card
1. When a VIP orders a member's stored-value card, he must provide personal information. Please set the password when purchasing the card. When spending in our store, your stored-value card and password shall prevail. If the password is lost, our store will not be responsible for your loss. If you need to change the password, please change it with the original cardholder's ID card and card.
Please take good care of your membership card, and our store will not be responsible for the loss caused by your membership card. If the membership card is lost, please inform our store in time and apply for a replacement (you must hold your ID card, and the balance in the card is subject to our store's file record, and pay the handling fee of 50 yuan).
Second, the use of membership cards.
1. Please show your membership card and get it before spending, then you can enjoy the membership treatment, otherwise, your consumption will be settled as an individual.
Please show your membership card before checking out, and it will take effect only after the cardholder signs it.
Credit card consumption will be deducted from the card, and the remaining amount will be subject to our document bill.
4. When a guest applies for a membership card by cheque, the consumption before the cheque is transferred to the account will not enjoy the membership discount temporarily.
5. The first stored value card, the consumption amount shall not exceed 60% of the card.
6. Our store refused to convert the membership card into cash. Once the stored value membership card is sold, we refuse to return it.
7. This membership card automatically expires. Please use it within the validity period. Arc de Triomphe Branch (VIP Club)
Member standard membership card price gift amount gift amount equivalent amount card validity period
Business card 10000 yuan 3000 yuan 1699 146992
Zijin Card 20000 Yuan 8000 Yuan 33983 13982
Supreme card 50000 yuan 25000 yuan 5997809973
Shareholder card 100000 yuan 56000 yuan 5997 16 19975.
Membership card privileges:
1. Members with business cards, tickets 169 yuan/person, gift value 1699 yuan. Deluxe executive suite occupancy 1 time, value 1699 yuan.
2. Members with Zijin membership card can enjoy tickets for 169 yuan/person, and give away luxury executive suites with a value of 1699 yuan twice, with a value of 3,398 yuan. The Arc de Triomphe imported high-grade deerskin bathrobes 1 piece, with a value of 1800 yuan.
3. Members who hold the Supreme Membership Card can enjoy the ticket of 159 yuan/person, and give away the luxury executive suite with the value of 1699 yuan twice, with the value of 3,398 yuan, and the high-grade deerskin bathrobe imported from the Arc de Triomphe with the value of 1 yuan, and the luxury executive suite with the value of 2,599 yuan on the birthday.
4. Members holding shareholder membership cards can enjoy the tickets for 149 yuan/person, and give away the luxury executive suite with the value of 1699 yuan twice, with the value of 3,398 yuan, and the high-grade imitation deerskin bathrobe imported from the Arc de Triomphe with the value of 1 piece/800 yuan, and the luxury executive suite with the value of 2,599 yuan on the birthday.
Distinguished guests: Members with business cards or above (including business cards) also enjoy the following benefits:
1. Rooms with business cards and Zijin cards can be postponed until 13: 00 pm to check out (2 tickets will be given free on the birthday of members, and one exquisite cake will be enjoyed, (reserved in advance) 1 bottle of red wine).
2. Members with the Supreme Card:
Members holding the Premium Card can check out until 13: 00 pm (4 free tickets for members' birthdays, exquisite cakes 1 piece, red wine 1 bottle (reserved in advance)).
3. Members can enjoy 7 legal holidays and half-price rooms throughout the year:
May has 1 day, October has 1 day to 3 days, and the first day to the third day of the first lunar month.
Mid-Autumn Festival: Give special cards and high-grade mooncake gift boxes on the same day.
Christmas: Give a beautiful Christmas gift in person with a special card.
4.5,000 yuan will be given to Huibin Card, with the donation amount of 1000 yuan (validity period 1 year).
Membership card marketing plan Chapter 5 Operating objectives:
1. Take WeChat membership card as the center, integrate media resources, implement all-round precision marketing, and realize O2O business model.
2. Accumulate the number of platform fans through the recommendation activities of small partners and the recommendation functions of old customers, guide customers to spend in physical stores, and increase the flow of people.
3. Guide fans to spend in offline stores through discount coupons to increase turnover.
4. Show brand connotation through WeChat membership card, enhance fans' stickiness to the brand, and improve customers' recognition of the brand.
5. Turn fans into customers through WeChat membership card, integral mall exchange, discount coupons and other activities.
6. Stimulate the secondary consumption of WeChat members through integral mall prizes, introduce new customers and actively participate in activities.
Specific plan:
Push the promotion information to the old member's mobile phone directly by SMS, attract clicking on the link, and jump directly to the official WeChat attention page to achieve one-click attention!
Display the QR code in the lobby, guest rooms, restaurants and other places of the hotel, and conduct systematic training on standard recommendation speech for hotel employees to attract customers' attention with interest.
Through the membership card function, give certain discounts to old customers, and let old customers receive WeChat membership cards and enjoy the following discounts:
1. Sign up for WeChat membership card, and the room rate will be 20% off immediately (it can't be used together with coupons and group buying activities).
2. Register the WeChat membership card and Puka will be upgraded to a gold card immediately.
3. Sign up for WeChat membership card and enjoy a one-night discount room in 99 yuan.
4. Register the WeChat membership card and enjoy the full discount immediately.
5. Sign up for WeChat membership card and enjoy points for prizes.
6. Sign up for the WeChat membership card and participate in a big turntable activity for free every day.
Micro-activities such as scratch cards, turntables and coupons are planned in Weibo, and then fission and diffusion are carried out by means of red people detonating and top promotion, so as to achieve the spread effect of virus marketing and attract consumers' attention to the official WeChat account of the hotel.
Initiate recommendation activities to friends on WeChat platform, and use existing WeChat members to spread through friends circle to attract more people to pay attention to WeChat public platform in 1930s.
These activities are as follows:
1, Mid-Autumn Festival big reward, September 6-September 8, Mid-Autumn Festival big broadcast, 10% discount for the audience (you can participate if you spend more than 200 yuan). As our valued member, you will get 50 points for every friend you recommend!
2. Exhibition of member activities. As our valued member, you will get 10 points for every friend you recommend.
Through the membership card function, give new customers certain benefits and let new customers receive WeChat membership cards, and enjoy the following benefits ↓
1. Sign up for WeChat membership card and enjoy a free experience room for one night (except national holidays)!
2. Sign up for WeChat membership card, and the room rate will be 15% off immediately (it can't be used with coupons and group buying activities at the same time).
3. Sign up for the WeChat membership card, and the gold card will be free for a limited time (only 30 people)!
4. Sign up for WeChat membership card and enjoy a one-night preferential room in 99 yuan (except for national holidays)!
5. Register the WeChat membership card and enjoy the full discount immediately.
6. Sign up for WeChat membership card and enjoy points for prizes.
7. Sign up for the WeChat membership card and participate in the big turntable activity for free every day.
Anyone who receives a WeChat membership card can participate in the "big turntable" twice a day (one time is free, and the second time needs 5 points). Prizes include:
First prize (1): free stay in luxury suite for one night (except national statutory holidays);
Second prize (2): stay in the standard suite for one night for free (except national statutory holidays);
Third prize (6): Value 300 yuan electronic coupon (except for national statutory holidays, which cannot be used with group purchase coupons);
Fourth prize (10): an electronic voucher with a value of 100 yuan (except for national statutory holidays, which cannot be used together with group purchases and coupons);
Fifth Prize (99): Value 50 yuan Electronic Voucher (cannot be used with group purchase);
The points generated by members through various activities and consumption can be redeemed for various prizes and coupons in integral mall.
The reward of integrators is set according to the specific situation of each business.
When receiving the prize, the winner takes the QR code to the store to receive the prize: show the clerk the QR code of the prize. The clerk opens the store system and binds the downloaded micro assistant to the store system. After binding, scan the QR code of the customer's prize, pop up the winning information, and click OK. At the same time, the clerk gave the prize to the customer.