At present, Baidu certification is divided into four levels: Baidu certified marketing promoter, Baidu certified marketing consultant, Baidu certified senior marketing consultant and Baidu certified marketing expert. After successfully passing the exam, students can obtain the certification certificate signed by Li Yanhong, president and CEO of Baidu Company, to prove their professional competitiveness. [2] 1, Baidu Certification (Basic Level) -BCMO Baidu Certified Marketing Operator
Authentication object: invitation system, only for baidu promotion customers.
Certification requirements: Certification applicants must master the basic concepts and knowledge of search engine marketing, understand the account operation and management of search promotion, and have preliminary experience in account operation. If you don't meet this certification qualification, you can join the "baidu promotion Enterprise Talents Program" and participate in the certification training provided by Baidu for newly signed customers.
Authentication method: online examination. The examination time is 90 minutes, and 70 points or above are qualified. The topics are multiple choice questions and true or false questions.
2. Baidu Certification (Primary)-Marketing Consultant (BCMC Baidu Certification Marketing Consultant)
Authentication target: people who are engaged in search marketing or interested in it now. It is recommended that beginners who have worked in relevant positions for 6 months or above or have received systematic training apply for participation.
Certification requirements: Certification applicants must master the basic concepts of Internet marketing and be familiar with the use of search and promotion platforms. Be able to implement the marketing plan based on search engine, and be skilled in making analysis reports for customers.
Certification method: Certification applicants must pass the examination in the entity examination center designated by Baidu. The specific process is: registration/login of this site → real name verification → examination registration → appointment time and examination room → payment → arriving at the examination room as scheduled → obtaining the examination code → taking the online examination.
If the certification examination reaches 70, it is qualified, and the certification is valid for 2 years.
3. Baidu Certification (Intermediate)-Senior Marketing Consultant (BC SMC Baidu Certification)
Certification object: personnel who formulate, analyze and optimize network marketing strategies. It is recommended that those with 2 years or above working experience in related positions apply for participation.
Certification requirements: Certification applicants must master scientific and reasonable methods to formulate Internet marketing objectives and strategies, accurate data monitoring and practical data analysis methods; Have professional Internet marketing planning and execution ability, and integrate marketing thinking and innovation ability.
Certification method: Certification applicants must first obtain the qualification of "Baidu Certified Marketing Consultant" and apply for taking the certification examination at the same level within its validity period. Certification applicants must pass the corresponding certification examinations held by Baidu regularly. Certification is valid for 2 years.
4. Baidu Certification (Advanced)-Marketing Specialist (BCMS Baidu Certification Marketing Specialist)
Certification object: internet marketing strategy planner. It is recommended that those with 5 years or above working experience in related positions apply for participation.
Certification requirements: Certification applicants must have very rich practical experience in online marketing, have a deep understanding of the strategic level, have an accurate insight into the operation mode and development trend of online media, and have unique insights into the overall marketing mode of all media.
Certification method: Certification applicants must first obtain the qualification of "Baidu Certified Senior Marketing Consultant" and apply for taking the certification examination at the same level within its validity period. Certification applicants need to write defense materials and pass the certification defense meeting held by Baidu regularly. Certification is valid for 2 years.