In today's social media era, product placement has long been bored by the public. An attractive soft article is a bridge between you and your readers. So, how to create a fascinating WeChat copy?

A unique topic

Soft text is not a simple combination of words and advertising links, but a kind of soul and temperature. Choose topics that readers really care about, original and touching.

Charming title

A fascinating title can make your soft text stand out. But remember, exaggerated or misleading headlines will only backfire.

Fluent copywriting and typesetting

Ensure the smooth copy, adopt the typesetting method used by netizens, and combine pictures and texts, so that readers can naturally receive key information while enjoying reading. When readers are full of interest, they skillfully integrate into brands or links, which not only maintains the reading experience, but also achieves the purpose of promotion.

Become the focus of social media

Come and try these skills to make your WeChat copy the focus of social media!