But courses are not like selling products that can be experienced immediately. Children are not sure whether they like it or not, and parents can't make a decision right away. How to recruit students for art training classes?
A teacher who runs an art training class came to consult and planned to hold an activity. The plan is as follows:
Activity 1: Give RMB 198 four classes and 60 yuan a physical fitness test.
Activity 2: Recharge 2600 yuan to send dance clothes. Any recharge can be given to four other training courses in our school, and the courses are optional.
Similar to this kind of activity plan, we can almost see it on a leaflet. I don't feel it when I watch it too much, because there are discounts everywhere. If everyone does this, customers may choose the most cost-effective one or the one closest to them. But if you want to do a good job in sales, you must think from the perspective of customers. The difference between people and animals is that people can think logically, but animals can't. What kind of picture you present to customers, customers will make choices based on what.
For customers, the more valuable, affordable and advantageous products are, the more attractive they are. Therefore, before selling courses, we should first shape the advantages of training courses, the value of each course, what changes you can get after these courses and what problems you can solve.
Through the shaping of value, parents can have a sense of picture and form a strong sense of value in their hearts, thus attracting parents to let their children experience, rather than pushing something for parents to think. The less actions a customer needs to take when making a decision, the easier it is to make a decision.
Whether it is free or discounted, the premise is that others realize his value and feel that this thing is worth it. Otherwise, even if it's free, it's useless If you want to send it, I suggest sending 10 class directly and organizing it into a package and a set of courses. Let others feel it as a whole, so as to dock the fish pond and give it away. For example, this 10 class is dedicated to cultivating children's temperament. Then this 10 class can be followed up at any time.
Through this 10 class, let the children hold a group and group, so that no one of these children can live without anyone. If they leave, there will be fewer people in the group and they will establish friendship with each other. Everyone has a common goal and a common dream.
In children's learning, grading children's learning is like playing games. Each grade is equivalent to an identity, which makes children feel full of fun. Even when I grow up, my memories are unforgettable. Do you think that children can stop learning when they learn?
Maybe you will also worry that children are not interested, and children are too soft-hearted and disobedient, but then again, why don't fish come in and take the bait? In fact, there are only a few reasons:
When the target customers have problems to learn, the children don't like them and don't arouse their interest. The trading and sales processes are not well designed.
What's the problem if all three points are achieved?
Personal advice:
1. Since the media era, you can use the fake WeChat circle of friends to promote praise activities.
2. The promotion of square display activities can be carried out.
3. You can advertise in shopping malls and subway stations with large traffic.
4. Carry out publicity activities in nearby communities.
5. Various advertising media (TV, newspapers, etc.). )