Promote the ideological, political and professional ethics construction of all staff, further strengthen business training and improve the ability to handle cases.
How to do it: Andy Grove, one of the founders of Intel Corporation and the former CEO and chairman who led Intel's growth and development, once taught me an important lesson in my life. Once, he wanted to hear a few subordinates report on the marketing of Celeron processor, and I attended the meeting as a consultant. Mid-range theory has become a big threat to Intel at that time. AMD and Serix have seized a lot of market share in the low-end microprocessor market, and more and more companies are starting to use their products on entry-level computers instead of Intel chips. At the same time, the two companies continue to March into the mid-market and it is time for Intel to take countermeasures. During the break of the meeting, Grove asked me, "What do you think we should do?" I seriously answer that you need to set up a new business department, which can have its own independent financial system and sales target. Grove said in his usual blunt tone, "You are a naive scholar! I asked you what to do and you told me what to do. " He went on to say, "I know what I should do, but I just don't know how to do it well." I'm so embarrassed that I can't wait to find a crack in the ground. Grove was right. I'm just a naive scholar. The answer just now only proves that I don't know the difference between "what to do" and "how to do it". When I returned to Harvard, I wanted to change my research direction and develop a theoretical system of "how to do it", but later I gave up because I really didn't know how to innovate such a theory. As always, my research focuses on what needs to be done in business. We might as well call it "strategy". It is no exaggeration to say that as long as managers calm down to read, experience and understand our research results on strategy, innovation and growth, most of them have been greatly helped and made more brilliant achievements in their careers. However, in our previous research, what we haven't had time to discuss in detail is what we should do to manage a company well when times change. "