The following story, I will tell you in detail, hoping to give you some inspiration and let my store stand firm.
20 18 is my first time to open a physical store. At that time, a fresh milk bar was opened, and its products were mainly pasteurized fresh milk, all kinds of handmade yogurt, fruit fishing, yogurt ice cream, warm yogurt and so on.
At the beginning, my business philosophy was that if I insisted on doing activities and selling more products, I could earn more money. When I did this, I found that I couldn't make much profit in a month, and I was even more tired.
At this time, my friend told me that it was very tiring to earn 100 alone. If it is easy to earn per person 1 yuan, you must make a big order.
Although I was a small shop at that time, I didn't know how to make such a big order. This friend told me to mix circles and go where I have big clients. I analyzed my industry, and only the boss who runs the company or the senior executives can make large-scale purchases. Many of these people know life and can learn.
So I went to the outdoor club and entrepreneur summit to play and chat with them. There are more people behind, and business orders are beginning to increase.
The idea of a bigger breakthrough
I'm sure I can't be satisfied with the status quo when the business in my shop starts. At this time, I thought of becoming a brand and joining.
Then this friend helped me analyze the disadvantages of joining. With my ability and financial situation at that time, it was difficult to supervise the market and do a good job in the whole supply chain. So he suggested that I do technical training, collect training fees, and provide all raw material channels to students.
At the beginning of the training, there were very few students, most of whom were customers in the store. They thought my business was good, so they studied.
Later, in order to get higher exposure and let more people know, I began to study self-media and share dry goods. At first, I couldn't even write a copy, but I kept learning and summarizing, and finally I was able to write useful dry goods to make others trust me.
In the past two years, the number of people who have consulted my project has reached tens of thousands. Even in recent years, my students have opened more than 100 stores, and many people have done well.
Talking about my experience, I actually want to tell you that chatting with people who are better than yourself may open the door to a new world with a little suggestion.