How to improve employee loyalty I. Overview of the connotation of loyalty management
The so-called loyalty management not only refers to the loyalty to individuals or groups, but also refers to the principle that an enterprise serves all members for a long time. To understand the effective ways to strengthen employee loyalty management in enterprises, it is the key to analyze the characteristics and significance of loyalty management. The details are as follows.
1, the characteristics of loyalty management
People often talk about customers and employees? Loyalty? On the issue of construction, from the characteristics of loyalty management, loyalty management mainly has three characteristics, namely, hierarchy, economy and sustainability. At the level, as Maslow's hierarchy of needs theory demonstrates, people's needs are hierarchical and develop from low to high. According to Maslow's hierarchy of needs theory, employees' loyalty to the enterprise will be higher when what the enterprise gives is equal to or greater than their own needs. From the perspective of economics, there is a direct and obvious economic relationship between employee loyalty and enterprise development, and employee loyalty is directly related to enterprise economic development. Obviously, loyalty management has economic characteristics. From the perspective of sustainability, the loyalty management of enterprises to employees includes a series of processes from establishing employee loyalty to managing employee loyalty. According to the process of employees entering retirement, it can be roughly divided into five stages, namely, recruitment period, stable period, wavering period, resignation period or retirement period. For enterprises, it will be a lasting work to carry out loyalty management according to the different stages of employees.
2. The significance of loyalty management
Loyalty is related to the creation of value, and enterprise loyalty management is both urgent and arduous, which is of great practical significance to the sustainable and stable development of enterprises. Generally speaking, when choosing a company, people often have full autonomy, which still exists for a long time after taking office, giving employees some freedom to leave. The enterprises where employees are located all have the risk of employee turnover to varying degrees. Employee turnover and employee loyalty are two different concepts. If the outstanding backbone employees of an enterprise can't get material and spiritual satisfaction based on their existing jobs, the resulting job-hopping behavior will cause great losses to the enterprise. Therefore, it is urgent for enterprises to strengthen employee loyalty management. At the same time, in the fierce market competition, enterprises do not have talents as their core competitiveness, which will provide intellectual guarantee for their long-term development and weaken their living space. In such a difficult environment, it will undoubtedly help to increase the loyalty of employees, ensure the stability of employees and reduce the turnover rate of employees.
Second, the factors affecting employee loyalty
Employee loyalty is the organic unity of employee behavior loyalty and attitude loyalty, and the factors affecting employee loyalty are closely related to the external environment of the enterprise. The external environmental factors of an enterprise include not only its own factors, but also the personal factors of its employees. From the perspective of enterprises, enterprises mainly rely on management factors and cultural values as support. The personal factors of enterprise employees mainly refer to the subjective psychological factors and personal objective factors of enterprise employees. In addition, the intermediary variables that affect employee loyalty can not be ignored. The intermediary variable here mainly refers to the employee's job satisfaction, and there is no uniform standard, but it restricts the employee's loyalty.
1, enterprise factor
The factor that directly affects employee loyalty is the enterprise factor. Enterprise factors are divided into external factors and internal factors. The external development factors of enterprises mainly refer to the development environment in which enterprises are located, such as macroeconomic environment, market environment, social and cultural environment, etc. The internal development factors of enterprises mainly refer to the internal management factors and the embodiment of corporate cultural values. Generally speaking, the quality of internal managers and the management of economic benefits and conditions of enterprises will affect the loyalty of employees. As an internal factor of an enterprise, cultural values represent the business philosophy and value orientation of the enterprise and play an inestimable role in the spiritual field of employees.
2. Personal factors
The personal factors of enterprise employees objectively affect the loyalty of enterprise employees. For employees, subjective psychological factors and personal objective factors are important indicators that affect employee loyalty. Judging from the subjective psychological factors of enterprise employees, it mainly refers to employees' personal personality, ethical standards, personal value, cognitive level and ability. Enterprises should strive to find employees who are consistent with organizational goals, and examine employees' personality, personality, attitude towards work and cultural adaptability when recruiting employees. From the perspective of personal objective factors, employees in enterprises are influenced by gender, age, qualifications, service years, positions in organizations, education level and other factors. Different employees have individual differences, so loyalty can't be the same. Enterprises should look for the breakthrough of cultivating high-loyalty employees according to the differences of individual objective factors of employees.
3. Intermediate variables
Intermediary variables are between enterprise factors and personal factors, and occupy a certain position in influencing enterprise loyalty. Employees' sense of status, control and satisfaction are all intermediary variables. In the process of enterprise development, employees' job satisfaction is related to job involvement and employee loyalty. Specifically, the sense of status and control refers to whether employees feel that they have a respected position in the organization, whether they have appropriate control and influence on decision-making, and whether they have a certain degree of say in the organization's strategy and policies. The important factors that determine job satisfaction are challenging work, fair salary, supportive working environment, harmonious relationship with colleagues and the matching of employees' personality and work. These intermediary variables will affect employee loyalty. Therefore, enterprises should attach importance to the role of intermediary variables and strengthen the loyalty of employees.
Third, strengthen employee loyalty management strategy
1. Strengthen enterprise management and create a humanized working atmosphere.
Loyalty is a long-standing humanistic concept. Strengthening enterprise management and creating humanized working atmosphere are effective ways for enterprises to strengthen employee loyalty management. Enterprise management plays a decisive role in strengthening enterprise management. As an organizational agent, in the process of strengthening enterprise management, in order to improve the loyalty of enterprise employees, the top managers should first set an example, infect employees through the personality charm of enterprise managers, and subtly influence the increasingly loyal code of conduct of enterprise employees, and strive to win the trust and support of employees through the exemplary role of enterprise managers, so that enterprise employees can follow the example of enterprise managers, thus gaining the loyalty of enterprise employees. At the same time, it is also conducive to cultivating the loyalty of employees to create a humanized working atmosphere, create a good corporate culture, and infect people with corporate culture. Specifically, the values of corporate culture are embodied in the business philosophy and value orientation of enterprises. Enterprises should reasonably locate their business philosophy and establish? People-oriented? Our humanized management policy is to apply corporate culture to the practical work of daily management, and strive to create a humanized working atmosphere, so that employees can truly feel the influence of corporate value culture and be loyal to the enterprise.
2. Strengthen employee training and enhance employee loyalty awareness.
Employee loyalty can be regarded as a hidden asset of an enterprise and an important indicator reflecting the level of human resource management in an enterprise. Strengthening staff training and raising staff loyalty awareness are the keys to strengthen staff loyalty management in enterprises. As an important part of an enterprise, the individual consciousness of employees affects the development and prosperity of the enterprise. Employee loyalty is the decisive factor of customer loyalty. Enterprises should strengthen the training of employees, vigorously enhance their loyalty awareness, and guide their behavior with loyalty awareness, thus prompting enterprises to cultivate highly loyal employees. For enterprises, the post-employment training of employees is a critical period for the cultivation and management of enterprise loyalty. Training employees' loyalty regularly or irregularly, explaining corporate culture, industry characteristics, management characteristics and other contents to employees in stages, with emphasis and step by step, and conveying corporate connotation can make employees integrate into the big family of enterprises as soon as possible. In addition, in order to enhance employees' loyalty, it is necessary to make career planning for employees. Through the training and ability evaluation of employees' specialized knowledge, employees with ability, motivation and pursuit can be promoted, and passive management of employees can be changed into active promotion, which is also conducive to improving employee loyalty management.
3. Strengthen performance appraisal and optimize employee satisfaction.
Loyalty will affect the enthusiasm and stability of employees. Therefore, strengthening performance appraisal and improving employee satisfaction is also very important for enterprises to strengthen employee loyalty management. Many employees have no loyalty because they are dissatisfied with the enterprise, and it is more difficult for enterprises with high turnover rate to develop and grow. Strengthening the role of performance appraisal in enterprise development and feeding back the performance appraisal of employees in time are important means to improve job satisfaction. After the performance appraisal of employees, job matching is carried out according to their quality and ability, and loyalty management is assisted by the best human resources, so as to scientifically and reasonably match employees' interests, qualities and abilities, provide employees with more development opportunities and conditions, and contribute to employees' loyalty to enterprise management. In addition, while providing employees with a good material working environment, business leaders should also give employees encouragement from other aspects, give employees full guidance, support and appropriate authorization in their work, and improve their work enthusiasm.
In short, enterprises trust employees and employees pay loyalty. Under this premise, employees will overcome any difficulties, devote themselves to their work, do their duty, think of the enterprise everywhere, and devote themselves to their work with a high sense of responsibility. Employee loyalty will bring immeasurable benefits to enterprises and themselves, and more and more enterprises realize the value of employee loyalty. Strengthening employee loyalty management is a comprehensive systematic project with long-term and complex characteristics. For enterprises, in order to improve the loyalty of employees, it is necessary to strengthen enterprise management and create a humanized working atmosphere; Strengthen employee training and enhance employee loyalty awareness; Strengthen performance appraisal, optimize employee satisfaction, constantly explore strategies to strengthen employee loyalty management and give full play to people's talents. Only in this way can we continuously improve employee loyalty and promote the sound and rapid development of enterprises.