1. Handing out leaflets: We often see some part-time workers or people from some education and training institutions handing out leaflets in the streets. Hand it out when you see someone. No matter how old you are, I will give you the leaflet as long as I see it. Secondly, after the end of the final exam or mid-term exam of each grade, leaflets are distributed at the entrance of the examination room. Usually, as soon as parents who accompany the exam hear that their children are not doing well in the exam, they will immediately think of reporting to the training institution. Such leaflets have a high success rate.

2. below-the-line: Usually, this is one of the methods commonly used by larger education and training institutions. Usually, we can see billboards everywhere, such as seats and handles on buses and subways, bus stop signs, advertising walls in elevators and so on. , are covered with all kinds of educational advertisements. In addition, there are various TV channel advertisements and educational brand sponsorship, but this method is too expensive and is not recommended for small training institutions.

3. Admissions Seminar: Usually, some training schools will have some cooperation with school teachers or relevant personnel, or have some exchanges with residential property neighborhood committees, and then arrange some parents of residential areas or students on campus to join the seminar. It only takes two hours to explain the training knowledge in detail, answer questions on the spot and help parents solve problems. Soon, all kinds of parents will sign up for training institutions through WeChat official account or telephone, with a high success rate.

4. Optimize enrollment through search engines: Under normal circumstances, training institutions will cooperate with some large optimization companies to optimize the home pages of major search engines for keywords with high search volume, such as one-on-one counseling, primary and secondary school counseling, cultural class counseling, children's English training, etc., so that parents can enter their websites through search keywords, thus realizing traffic conversion and achieving the purpose of enrollment.

5. Recruiting students from media platforms: Educational institutions usually find some equally optimized personnel to do relevant interactive optimization on mobile communities, micro-websites, Weibo, local forums, post bars and other platforms on a regular basis, so as to attract traffic and realize transformation through some novel and unique high-quality soft articles.

6. Mobile community group enrollment method: This method enrolls students through qq group, WeChat group and WeChat circle of friends. Usually, the relevant personnel of education and training institutions send some education and training information with work content by searching the relevant parent groups and then joining the group chat. Soon, parents will take the initiative to add qq or WeChat, which not only has low cost, but also has a wide promotion effect. In addition, some people try to recruit students by adding people around them. This method is usually at the gate of some primary and secondary schools, around 4-5 pm, during the peak period of school, adding friends around and then sending training advertisements. This pertinence has a high success rate.