The reasons for the high sales expenses of pharmaceutical companies mainly include the following aspects:

Fierce market competition: With the continuous expansion of the pharmaceutical market, the competition is becoming increasingly fierce. In order to gain an advantage in the market, pharmaceutical companies need to invest a lot of resources and funds in sales promotion, such as advertising, academic promotion, sales staff training and so on. , which will lead to high sales expenses.

Drug sales channels are complex: there are many drug sales channels, including hospitals, pharmacies and online shopping malls. This makes it necessary for pharmaceutical companies to formulate different sales strategies and investments for different channels. In particular, hospitals, pharmacies and other physical channels need to invest a lot of manpower, material resources and financial resources for sales promotion, which also increases sales expenses.

High cost of sales staff: pharmaceutical sales need professional sales staff, and sales staff need to have relevant knowledge and professional skills such as medicine and pharmacy, so pharmaceutical companies need to pay higher salaries for sales staff. In addition, in order to motivate sales staff, pharmaceutical companies also need to provide corresponding benefits and incentives, which also increases sales expenses.

High cost of sales management: pharmaceutical companies need to comprehensively manage and monitor the sales process, including the formulation of sales plans, the training and management of sales personnel, and the supervision and assessment of the sales process. These management costs will also lead to higher sales expenses.

To sum up, the main reasons for the high sales expenses of pharmaceutical companies are fierce market competition, complex drug sales channels, high sales staff costs and high sales management costs. In order to reduce sales expenses, pharmaceutical enterprises need to optimize sales strategies, streamline sales channels and improve the quality of sales staff and management efficiency.