For example:
Advertisements posted on the glass doors of large shopping malls, such as sales promotion, etc.
They are all popular advertisements,
Most of them are made by Photoshop and other software.
And now there are many fonts, similar to hand-painted POP characters.
POP hand-painted posters will also appear in the store, but now there are fewer.
I don't know if you will understand what I said.
If you are not clear, you can send me Baidu information. I am a newspaper advertising designer myself.
The connection and difference between POP advertisement and DM advertisement DM is the abbreviation of English direct mail advertisement, which literally translates as "direct mail advertisement", that is, sending promotional materials to consumers, families or companies by mail or gift. It is also manifested in direct magazine advertisements. There is no essential difference between the two, and both emphasize direct delivery (mailing). Therefore, DM is a new advertising carrier different from traditional advertising media such as newspapers, television, radio and internet. Traditional advertising media sell content, and then sell the circulation to advertisers twice, while DM is an advertising channel that sells directly to target consumers. DM can be divided into broad sense and narrow sense, including advertising leaflets in broad sense, such as leaflets distributed in streets, shopping malls and supermarkets, discount coupons of KFC and McDonald's, etc. In a narrow sense, it only refers to a set of advertising brochures with pages ranging from more than 20 pages to more than 200 pages. For example, Jinhua's Shadow-Fashion Life has only 28 pages, while Jinan's Boutique Advertisement has more than 100 pages.
Pop advertising is one of many forms of advertising, which is the abbreviation of English pointof purchase advertising, meaning "point of purchase advertising". There are two concepts of pop advertising: generalized pop advertising refers to all advertising materials set around and inside commercial spaces, shopping places, retail stores and commodity display places, and belongs to pop advertising. Such as: store plaques, store fillings and windows, inflatable advertisements and banners hanging outside the store, store decoration, furnishings, poster advertisements and service descriptions, advertising publications distributed in the store, advertising performances, advertisements for radio and video electronic billboards, etc. In a narrow sense, the concept of pop advertising only refers to exhibition counters set up in shopping places and retail stores, as well as advertising media that can promote commodity sales by hanging, placing and displaying around commodities.
Difference: DM is a direct advertisement, and POP is a storefront advertisement.
Contact: A successful advertisement may be the result of the combination of POP and DM.
What's the difference between hand painting and POP hand painting? Hand-painted is bigger than hand-painted POP!
Comics, sketches, sketches, and designer's drawings, such as fashion design, are all hand-painted, but not hand-painted POP. . .
Hand-painted POP is just a kind of hand-painted pop. To put it bluntly, it is the price and posters in the mall. . Write with a professional POP Mike pen. . . And hand-painted words are far more than this POP, which can be hand-painted walls, hand-painted T-shirts, hand-painted shoes and so on. . The cartoons you just mentioned are also hand-painted.
I hope the above information is helpful to you.
Supermarket art training expert-Shanghai Bobo hand-painted POP for you. .
Excuse me, where is the website of POP hand-painted advertisement? :popart。 /China Pop Art Network
The relationship and similarities and differences between CI and advertising CI CI is corporate image design, while commercial advertising is a widely publicized commodity.
Similarity: I personally think that maybe the brand of a company's products is the name of the company itself, and then advertising may have something in common with the corporate image at some point. Because some advertisements are brand advertisements, these advertisements are to establish an unchanging brand image. When the company's brand and company name are consistent, then advertising plays a role in establishing the company image.
Difference: This is obvious, because a company's CI and the company's advertising are two completely different things. CI is corporate image design, including MI, BI and VI. MI is a theoretical recognition, which is embodied in a company's rules and regulations and corporate culture; BI is behavior recognition, which is manifested in the company's training for each employee to meet the standards (you can go to KFC or McDonald's to experience this, they are doing very well); VI, namely visual identification, is a visual identification system that distinguishes enterprises from other enterprises, including basic parts and practical application parts. The main ones are LOGO, standard characters, standard colors and standard fonts ... and advertising is a marketing behavior, which can make the products produced by the company widely known.
I guess you are confused because the application part of VI (including some promotional items) is confused with advertisements.
Where can I buy POP advertising posters and the like in Dalian, and where can I find hand-painted POP paper? Urgent ~ ~ Hello, I study art, too. You can go to the fifth floor of Dalian Railway Station to sell POP paper. It's cheaper and you can bargain.
Popular poster books can be sold in Dalian Painting and Calligraphy Institute. The whole book is 15% off. Just ask around the train station
The difference between POP and DM advertising design DM is the abbreviation of direct mail, which means "direct mail advertising or direct advertising" Its legal name is fixed print advertisement.
POP is the abbreviation of point of purchase advertising, which is translated as "point-of-purchase advertisement"/store advertisement, which is a kind of promotional advertisement.
POP advertising design is a three-dimensional and mobile advertising design, and POP refers to "point-of-purchase advertising". For example, the supermarket is the carrier of POP advertising design. All advertisements that can help sell goods or provide information, services, instructions, guidance and other signs inside and outside the supermarket building can be called POP advertisements. From the outside to the inside, the advertisements of new products listed outside the supermarket, today's special products and their prices, friendly welcome banners, logo advertisements of various products hanging in the supermarket, and clothes of sales staff are all POP advertisements. From the whole to the region, the supermarket layout is neat and beautiful, and goods of different properties are placed in different regions to guide customers to enter; Rows of goods with different packaging advertisements displayed on shelves or windows, posters on windows or walls, and promotional cards posted on some goods can guide customers to buy what they want according to the information obtained from advertisements. Finally, businesses have to advertise themselves, that is, make all kinds of packaging bags and make mobile advertisements. POP advertising design is a very considerate advertisement, which integrates all kinds of advertisements and has a strong appeal.
Is there a difference between selling some advertisements and POP advertisements? It means the same thing. POP is the abbreviation of English "point of purchase", which translates as "purchase" and "point" means "point". The whole sentence can be translated into "point-of-purchase advertisement"
What's the difference between hand-painted POP and hand-painted DM? DM means direct delivery to customers. Hand-painted POP is a kind of visual communication, not DM, but belongs to the category of posters. If it is DM, it needs a lot, and it is face to face with customers.
POP hand-painting is mainly the collocation of text and decorative painting, so typesetting and color are particularly important! Give people an intuitive and clear feeling!
DM advertising, similar to the above concerns, mainly distinguishes levels and priorities! Let people see the information clearly! I hope the landlord is satisfied ...