Fuguiniao clothing is an extension of Fuguiniao Group's brand, and it has been in operation since March of 200 1 year. The company mainly produces and operates medium and high-grade business casual clothes, supplemented by suits, shirts, T-shirts and other series of men's wear. Since its launch, the company's clothing products have been deeply loved by consumers with their simple, generous, implicit and casual styles. At present, clothing enterprises have opened more than 300 monopoly outlets in various provinces and cities across the country. From the perspective of sales performance and market expansion, the company has made gratifying achievements, and was rated as "National Top 100 Clothing Enterprises" by China Garment Association in 2003. In the past three years of clothing operation, the company has adhered to the strategy of international brand operation, always paid attention to international fashion trends, and combined with the development trend of clothing in the domestic market to create high-taste personalized clothing with the brand characteristics of "rich birds". The company introduces foreign advanced production equipment, specially hires senior managers from Japan to train production personnel, and also establishes a strict quality control system in strict accordance with the ISO9000 international quality certification system to ensure that every rich bird clothing product goes to the market with high quality and fine workmanship.