As an enterprise, we have enough knowledge about making full use of the website to expand our business, but there are many ways to achieve our expectations, such as paying two or three thousand yuan a month to hire a special person to maintain and manage it, or the existing staff of the company only make some simple updates to the website, and the network company that makes the website will help us deal with the faults. Possible problems include: the website technology is changing with each passing day, and the company lacks training for specialized personnel, which makes the invited specialized personnel have insufficient understanding of the network. Or entrust the network company that makes the website to maintain, because their main business is not, which may cause the processing speed to be too slow; Employees are unprofessional and have no website hosting experience, so they can't do well. Neither of the above can solve the problem fundamentally, so you'd better ask a professional website hosting company to serve you here! Completely solve your worries! According to the different needs of enterprises and the different levels of internal professionals, website hosting can be divided into complete hosting and special hosting. A company in Jinan tried to launch a new dual-mode custody service for maintenance and operation. This kind of service is to determine whether to establish a cooperative relationship after the service parties evaluate the publicity materials of the website, investigate the feasibility of online marketing of such products and make a market survey report. This model is a business charging model in which customers hand over e-commerce marketing to other companies for operation, benefit sharing and product commission. )
1, fully managed:
After the website construction is completed, the continuous work of the website is completely entrusted to a third party for management and maintenance, including website optimization, website update, website maintenance and website promotion. Enterprises only need to track customer feedback information such as customer messages and customer orders in time, pay attention to customer needs in time, give full play to the role of websites, and avoid wasting resources.
2. Partial custody:
After the website construction is completed, only part of the requirements of the website will be entrusted to a third party for management. Common ones are website optimization hosting, website maintenance hosting and website promotion hosting. Simple website updates are the responsibility of the company's insiders. I. Website update
After the website is published to the network, it is very necessary to update some information that your existing customers or existing customers pay attention to every day. For example, updating the company's news and product information can help them keep abreast of the company's development and trends and increase the company's credibility. Updating industry trends and industry information can make them pay attention to the development of the industry in time, increase the attention of the website and establish a good brand image in the industry; Update new product release, product promotion and other information to let customers know the latest information of the company's products. At the same time, it can make the website more popular with search engines, which is more conducive to improving the ranking of the website and making it easier for potential customers to find you.
Second, the website maintenance
The normal operation of the website is an important guarantee for the company's online business source. In the course of website operation, it is often encountered that the website cannot be accessed, the database is accessed incorrectly, the website is hacked, and the spatial domain name is out of date. If you don't have someone to maintain it, you will often know nothing for a long time, but inviting someone to do it seems to be a waste of resources, so website hosting is a convenient, efficient and economical way!
Third, website optimization.
Reasonable website structure, programming and simple website navigation can greatly improve the access speed of the website, save limited server resources, help maintain the fluency of the website, help consumers to browse habits, and make consumers fall in love with your website and your products. However, most network companies and website producers are not very clear about this, or lack experience in this field, and enterprises themselves lack sufficient understanding in this field, which leads to slow website access and complicated information inquiry, which has caused great inconvenience to website browsing. In the information age where peer competition is fierce and there are many alternative products, it is enough for your customers to give up you and become your competitors or customers of alternative businesses.
Fourth, website promotion.
In this era of Internet prevalence, the Internet has become an indispensable part of people's travel, work and life. Many people simply can't live without the Internet. Every enterprise pays more and more attention to the Internet, and corporate websites emerge one after another. If your website is not fully promoted, it is like looking for a needle in a haystack, and there is little hope for customers to find your website. Such a website exists in name only, and it can't bring any direct benefits to enterprises. This kind of waste of resources is the biggest waste of an enterprise. Enterprises to do a good job in website optimization, website update, website promotion and website maintenance management, usually need the following fees:
1. According to the general standard, at least four professional technicians, namely, artists, website editors, programmers and website promoters, are required to pay high salaries every month, which greatly increases the management cost.
2. Hire a senior technician who integrates art design, procedures, promotion, safety and other technologies. The first is where to find such a professional, and the second is how much salary he needs, and whether he has enough energy to complete the task.
3. Entrust a professional website hosting company for maintenance and management. It is equivalent to hiring a senior technician who integrates art design, procedures, promotion, safety and other technologies. While receiving professional, high-quality and efficient services, personnel expenses and operating costs are greatly reduced. Please refer to the following data for details:
(1) Website maintenance mode: Enterprises hire professionals (calculated by the minimum market wage).
That is, hire professional network engineers to build internal and external websites and network communication.
This way, the most suitable target is medium and large-scale science and technology enterprises or groups, with typical operation methods, such as Lenovo Group, and professional IT departments and engineers.
Cost estimation:
Website artist: 1, 000 yuan/month × 65438+65438+2,000 yuan in February.
Website editor: 1.2 thousand yuan/month × 65438+ 1.5 thousand yuan in February.
Scheme design: 2000 yuan/month × 65438+24000 yuan in February.
Website promotion: 2000 yuan/month × 65438+24000 yuan in February.
Total cost: 93,000 yuan
Remarks: This does not include your management pressure, management costs and expenses, and the year-end bonus of the above-mentioned personnel.
(b) Website maintenance: website construction.
That is, by paying fees to professional website construction companies, help enterprises establish websites and spread online.
This method is suitable for enterprises that don't have the advantages of network R&D, and the typical operation mode, such as Tongrentang asking China Wang Wan to be a website.
Cost estimation:
Ordinary website 3000 yuan
Standard website 6000 yuan
Enhanced website 9000 yuan
Simple business website 12000 yuan
High-end commercial websites are priced according to specific conditions.
Remarks: It can save more than 40,000 to 80,000 yuan.
(3) Website maintenance mode: website hosting.
That is, authorize professional service companies to maintain, update and improve websites and network communication.
This method is suitable for small and medium-sized growth enterprises, and does not have certain scientific research ability or human and financial advantages. It is your wise choice to entrust it to me!
Dawei Studio provides news promotion, blog promotion, forum promotion, question and answer promotion, search engine optimization (SEO) and other network promotion and network marketing services. Network marketing is a low-cost marketing model, which helps enterprises to enhance their market competitiveness.
Network promotion is suitable for enterprise products, e-commerce websites, online stores, fashion experiences, activities, events, online celebrities and other industries. The cost of network promotion is much lower than that of traditional media promotion. Network promotion has a large coverage and is affected by many people.
Blog promotion
With the help of the popularity of industry celebrity blogs, the promotion of enterprises and product brands is carried out. Guide readers to become your users. Establish the official blog of the enterprise, update the content frequently, and achieve the effect of enterprise news propaganda.
Bbs promotion
According to the characteristics of products, select targeted forums, and promote enterprises and product brands according to the interactive characteristics of netizens in forums.
Question and answer promotion
According to the principle of question and answer, it is the most direct means to guide the potential customers of products and enterprises and help them eliminate their doubts.
News promotion (online media)
In the form of news articles, relying on the popularity and authority of online media, help enterprises and products play the role of brand promotion. Baidu news is the best way.
search engine optimization