The first chapter is the understanding of occupation-the more you love, the more you devote yourself to it.
Tracing back to the source-the origin of medical representatives
Define the position and responsibilities of Mr- medical representative.
Chapter II Adjusting Mentality —— Positioning and Responsibilities of Medical Representatives
Enterprising-the first step to success
Get rid of stress-let yourself work happily
Sound personality-people are right and the world is right.
Perseverance-don't give up easily
Chapter III Remodeling Self-Shaping Professional Image
-Show off your professional image.
"Clothes" are the best in the world-in order to make a good first impression.
Treat people with courtesy-it is not surprising to be polite to many people.
Chapter IV Setting Goals-Effective Self-management
Take immediate action-write down your goals.
Reasonable planning-every day is full.
Grasp the center of gravity-adhere to the principle of importance
Work efficiently-add value to your time.
The second part is to develop hospitals.
The fifth chapter is the battlefield-how to get drugs into the hospital smoothly.
Down-to-earth-the process of drugs entering the hospital
Find a way-the skill of products entering the hospital
Behind the scenes-find the right decision maker related to drug intake
The sixth chapter focuses on attacking-developing the cooperative relationship with doctors.
Look for him in the crowd-find your target doctor
VIP priority-identify and develop key customers
Seeking source: doctor's psychology of prescribing drugs
Chapter VII Academic Promotion-Group Sales Skills of Medical Representatives
Give full play to one's skill-a common form of sales of pharmaceutical groups
Careful arrangement-how to hold a successful academic promotion meeting
Building a Bridge —— How to Make a Successful Speech
The third part is to see a doctor
Chapter VIII Preparation before Visit
Strategy first-make a guiding plan for the visit
Customer Analysis —— Coping Skills of Different Customer Types
Get ready for the visit.
Role Preview —— A Basic Self-scenario Simulation
Chapter IX Demand Analysis
Officially boarding the station-ten minutes of self-discipline
The life of a book-a clever prologue
Observe carefully-find out the customer's secret
Effective questioning-looking for sales opportunities