1. Word-of-mouth advertising: This is a common communication strategy in the education and training industry, which cooperates with the theme activities of training schools to spread brand word-of-mouth.

2. Promotion: In the education and training industry, the proportion of promotion is relatively small. Because the promotion is carried out in conjunction with theme activities or theme festivals, it has little effect on the spread of market share, but as one of the means of brand building, the promotion strategy will also be carried out for a long time.

3. Public * * * relationship: To build a brand, we need to constantly expand public * * * relationship. There are few institutions in training schools that use open * * relationship behavior for marketing promotion. Public relations behavior provides a good acceptance for institutional communication, which can enhance brand awareness and reputation, and enhance brand influence.

4. Activities: At present, the most effective marketing method in the education and training industry is activities. Whether it is conference marketing, roadshows, briefings, free auditions, free trials, etc. They are all born for marketing, but in different ways; In the fierce market competition, event marketing will become an important step in all marketing communication means, and event marketing has truly achieved a high success rate of marketing.