What kind of work plan is clearer, simpler and clearer? The work plan is convenient for the supervision and guidance of superiors. The following contents are the Work Plan of Supermarket in 2023 specially compiled by us. If it meets your needs, you may wish to collect this page immediately.
Supermarket Work Plan for 2023 1 I. Market Background Analysis:
1. Population base and economic index:
Qingdun Town has a population of 58,000, with a middle-aged and young index and potential consumption capacity. The radiation population of Qingdun Store is 28,000, and the average consumption capacity is in 580 yuan/person/month. The radiation consumption index of people is aging, conservative consumption, direct purpose, and impulsive consumption accounts for 8%. Qingdun Town is a gathering place mainly for local residents, with less industrial economy. Most working-class people work in urban areas, and they travel back and forth by means of transportation. 75% of the working-class people in the local area have potential spending power.
2. Competitiveness:
The competition scope of Xinyougou Qingdun Store includes: Qingdun agricultural, industrial, wholesale and small convenience stores in Qingdun Street, supermarkets and food markets near Qingdun, and take bus 17 to major retail groups, KA stores, shopping centers and other advantageous shopping spots in the urban area. However, the existing competitive format of Qingdun is not complete, and some retail stores are not comparable to us in terms of product structure, display, advertising and management, and cannot form positive competitiveness. In urban areas, most of the people who spend by bus are large household appliances, clothing and other types, and daily consumer goods will still settle in Qingdun, so it is inconvenient to take bus.
3. The purpose of joint marketing:
Now Yougou Qingdun New Store is opening for the second time. Google, which used to consume the new era, has certain limitations in its cognition of the new era, and this openness gives customers a brand-new feeling. Now, in addition to numerous brand franchise stores and brand-new storefront image, our store will also increase the investment in overall promotion activities, and strive to achieve: more effectively crack down on competitors, stabilize and expand market share, comprehensively stimulate consumption, guide consumption, seize market opportunities, and promote commodity sales. In addition to the self-owned supermarket area, the participants in this joint promotion also include: (pharmacy, bakery, deli, jewelry store, baby and child monopoly area, electrical monopoly area, jade counter, cosmetics counter, mobile phone counter, mass clothing, vegetable area, fruit area, fresh food area, aquatic product area, meat area, factory promotion at home and abroad, etc. ).
Second, 100600 1 DM promotion plan
(Xinyougou Qingdun Store 20xx 0 1) (special opening issue)
1. Event theme: Dress up for the opening ceremony or grand opening ceremony.
2. Activity time: June 6, 20xx-June 20xx 10.
3. Location: Qingdun Store, Xinyougou Shopping Center
4. Activities:
Theme: Triple Opening Ceremony
Preparation departments: operation department, planning department and business department.
A gift: free cash for opening.
Activity details: Before the opening day (or three days), 65,438+066 customers come to our store and spend all their money in 38 yuan, so they can get free red envelopes. Cash with face value of 10 yuan, 8 yuan, 6 yuan, 5 yuan, 4 yuan, 3 yuan, 2 yuan, 1 yuan, and 3,500 yuan will be given on the same day (or every day).
Double Gift: Happy Shopping Won the Grand Prize
Details of the event: During the event, any one-time shopping in 38 yuan can be lucky draw once, and so on, and a single ticket can be lucky draw up to five times.
Remarks: counters, monopoly areas, specialty goods, grain and oil, tobacco and alcohol will not participate in this activity.
Triple gift: I'll give you a free toothbrush when you come.
Details of the event: During the event, all customers tear off the footer of the toothbrush logo at the corner of the DM poster, and get a San Xiao toothbrush for free at the designated event place in the supermarket.
Third, DM single page (spike price)
A4 coated paper 2P( 105G) 8000 copies. The operation department, the business department and the planning department all have KFC-style hand-torn coupons, with hand-torn or cut patterns on the front, text on the front, and full display on the back of a single page. Please set up inventory according to DM score and regional consumption.
Fourth, DM posters (counter and in-store version)
DM poster: A3 coated paper (bound volume) 8P( 105G) 15000 copies of Operation Department, Planning Department and Business Department.
DM poster (estimated number of specials)
For example, buy A to get A, buy A to get B, add 1 yuan goods, one to five to ten goods. The number of the above DM projects cannot be changed too much. Please make an agreement according to the actual situation. A small number of DM products (shelf image display) can be sold in the store, and the display on the ground pile must be full, and the inventory quantity of goods displayed on the ground pile is the quantity of goods displayed on the ground pile.
1 times to 2 times (depending on product characteristics). Low-priced goods should highlight the theme elements and have corresponding purchase restriction measures. Discount, buy a to get a, buy a to get b and so on. DM posters must be posted in the activities in the counter area to highlight the brand theme elements. The activity should be large enough and attractive enough to promote the whole joint promotion, so as to achieve the ultimate goal.
Auxiliary facilities for verb (verb's abbreviation) activities:
1. Cross-street banner: hung on traffic arteries and community points. (size to be determined)
2. Exterior wall banners: hung on the exterior wall of the owner. (size to be determined)
3. Greeting width, huge: hanging directly above the outer wall of the main entrance and exit. (size to be determined)
4. Air arch: placed on the external ground of the main entrance and exit.
5. red carpet: from the roadside along the two main entrances and exits to the cashier. (size to be determined)
6. Lottery stage: used for lottery and prizes. (size to be determined)
7. Ceremony ribbon-cutting platform: used for ribbon-cutting at the opening ceremony and cultural performances. (size to be determined)
8. Two publicity vehicles: to publicize the opening of our store to the surrounding communities (three days ago).
9. Four sheds in the outfield: The manufacturer will promote the outfield in the square outside. (size to be determined)
10. Hanging a flag in the store: the theme publicizes the grand opening of our store. (size to be determined)
1 1. Passage theme flag: piles above the main pedestrian passage and lifting passage to create an atmosphere. (size to be determined)
12. Colorful balloons in the store: placed on piles, walls, stigma and other places to create an atmosphere.
13. entrance colored balloon arch: the balloon arch is tied at the main entrance to create an atmosphere.
14. Theme POP writing: opening planning of KT board of directors The artist wrote the opening theme. (size to be determined)
15. Cashier's chest towel: Cashier's chest towel is inclined (welcome new and excellent purchase).
16. Bar advertisement: theme display of counter activities.
17. Transparent lottery box: jacquard transparent material (25X25X25). (Slogan to be determined)
Departments and personnel supporting promotional activities with intransitive verbs:
1. Cashier: 8.
Job responsibilities: familiar with cashier system, skilled cashier operation process, trained and assessed by relevant departments, with psychological quality and pressure resistance, familiar with RMB identification, etc. During the activity, the cashier supervisor will control it, and if there is any problem, it will be reported to the supervisor for solution, and no conflict with customers is allowed.
2. Cashier assistants: 8.
Responsibilities: Assist the cashier to complete the cashier's work, mainly including: taking bags, handing over the items discarded by customers to relevant departments, and cleaning up the hygiene work in the cashier's area together with the cashier. During the activity, the cashier supervisor will control and manage it, and inform the cashier supervisor to handle it when problems are found.
3. Cashier security officers: 2-4.
Responsibilities: Manage the smooth payment of cashier customers, handle disputes between cashier and customers, handle emergencies, coordinate the contact between cashier department and other relevant departments, and be responsible for public security and coordination. The activity period is directly managed by the activity manager, and any problems that cannot be solved are reported to the activity manager for handling. (guard against theft, running accounts, etc. )
4. Currency changer: 1.
Responsibilities: Prepare the change and money needed in the opening activities, provide the change and money used by each cashier every day, register and record the amount of cash paid and received every day, which will be managed by the activity manager, and report to the activity manager for coordination if there are problems that cannot be solved. (Use as many trusted people as possible)
5. Shop assistant (tallyman): 18
Terms of reference: arrange the normal daily commodity sales in the management area, replenish the supply, arrange and manage the replenishment of the pile, record the daily sales and report it to the purchasing department, manage the commodity handling in the area, keep the floor clean, serve customers, handle emergencies and prevent theft and damage. The activity cycle is managed by the activity supervisor, and when it cannot be handled, it is reported to the activity supervisor or activity manager for resolution.
6. Shop assistant: 4-6.
Responsibilities: Working under the activity supervisor and manager, assisting the infield business area, mainly helping the regional plate to deal with special events, such as helping the clerk to sort goods, replenishing stacked goods, handling damaged goods of customers in an emergency, and handling sanitation in an emergency. This pedestrian is very motivated and is a temporary leader. If there is any problem that can't be solved, he should report it to the event director or event manager for coordination.
7. Internal security: 6, external security: 6.
Responsibilities: Internal and external security personnel are mainly responsible for controlling and coordinating security, anti-theft, normal order of activities, emergency treatment and other matters during the whole activity, and coordinating all departments to smoothly carry out the whole set of opening promotion activities. During the activity, the activity manager will be responsible for it. If there are problems that cannot be solved, the activity manager will be informed and mediation will be conducted.
8. Receiving and transshipment personnel: 2.
Responsibilities: During the activity, the manager is responsible for receiving and dispatching goods, accepting orders from the purchasing and operation departments, and transporting the collected goods to relevant places for display as soon as possible. Safety is the most important thing when transporting goods, and the activity period is under the unified management of the activity director. If there is any problem that cannot be solved, the manager will inform him and mediate with him.
9. Warehouse keeper: 2.
Scope of work: During the activity, we mainly check and accept between the store and the warehouse, sort out the existing goods in the warehouse, coordinate the entry and exit of the goods needed by the store on the same day, collect and place the new goods, deliver the goods needed by the store operators at the first time, and ensure the display quantity of the goods in the store during the activity. During the activity, the activity supervisor is responsible for unified management. When the problem cannot be solved, the activity supervisor is informed to mediate.
10. Event managers: 2.
Scope of authority: Assign under the activity manager, arrange and solve the orders given by the manager, coordinate the personnel of all departments to carry out their work smoothly during the activity, deal with emergencies, solve problems raised by grassroots personnel, negotiate with the manager to solve them as soon as possible when problems occur, and effectively complete their functions and powers.
1 1. Event manager: 1.
Job responsibilities: Arrange the personnel, material resources, financial resources, facilities and other props for the whole activity, uniformly direct the smooth development of various activities during the activity, handle and solve emergencies, and ensure the smooth progress of the activity. When you encounter an event that cannot be solved, please consult our senior management and appoint a trader in our activities.
12. Office administrator: 1-2.
Responsibilities: Responsible for all office affairs, such as in-store broadcasting, sanitation, document arrangement and coordination with other departments. , and appointed under the event manager and supervisor.
Work plan for supermarkets in 2023 II. Morning meeting.
Gfd inspects, happily shares work experience and service skills, analyzes yesterday's performance and sets today's goals, and conveys the company's documents.
Second, try to leave the detailed information of the customer in the sales process, and record the phone number, birthday and size of the customer in detail.
You can collect customer information in the form of VIP card, so as to promote the brand and promote re-purchase. Inform the old customers of the new model in time after arriving at the store (but choose a suitable time period and try to avoid disturbing the customers' work and rest), which is not only a respect for the old customers, but also a promotion purpose, and develop new customers on the basis of doing a good job in maintaining the old customers.
Third, get familiar with the inventory details of the goods in the store with the shopping guide, so as to recommend the goods in the store to customers more accurately.
Some shopping guides are not familiar with the inventory situation, because the products recommended by customers do not have suitable numbers for customers, resulting in sales failure. Communicate with leaders in time to allocate sources of goods.
Fourth, do a good job in matching goods, update the window and promotional materials in time, and adjust the market regularly to ensure that the goods will not be unsalable because of the location of the store.
Guide the shopping guide to make timely suggestions on unsalable products and broken code products in the store, and communicate with the leaders about the specific situation of unsalable products, so that the company can take corresponding promotion plans in time.
Fifth, adjust the atmosphere of the store, appropriately encourage employees, so that every employee is full of confidence and actively and happily involved in the work.
In the sales process, the store manager and other shop assistants should assist in the sales. Unity is the basis of good sales.
6. Shopping guide is the bridge between the brand and the consumer, and it is also the image ambassador of the brand.
Starting from the image of the store manager and the shopping guide, we should unify the work clothes, keep them in good working condition at all times, deeply understand the company's business philosophy and brand culture, strengthen the professional knowledge of fabrics, production technology, wearing and maintenance, and understand certain colors and styles. The most important thing is to constantly improve the sales skills of shopping guides, and colleagues should also learn from each other and learn from each other.
Seven, do a good job of communication with the clerk, even if the clerk has difficulties, give help and care, so that he can concentrate more on his work.
To achieve fairness and justice, all work plays a leading role.
Eight, after work, lead everyone familiar with some high-end men's wear, men's jewelry and even men's luxury brands, so that there will be more entry points when communicating with customers and win the trust of customers to a greater extent.
20xx years have passed. Facing the works of 20xx years, the new works bring me fog and infinite reverie. Here, I will talk about my efforts for my work in 20xx from my personal point of view:
1, strengthen the management of goods purchase, sale and storage, grasp the law, improve the turnover rate of goods inventory, avoid the backlog of goods and inventory, and make the management of goods in warehouse more scientific and reasonable.
2. Make clear the sales target of the whole store, refine and quantify the sales task, implement it to every employee, and analyze the relevant data.
3. Make a fuss about holidays, actively participate in various promotional activities of the company and various activities in the store, and do a good job in publicity and distribution.
4. Do a good job in the reception of bulk and group purchases, so that one person can receive them and coordinate them in an all-round way, so that customers can feel convenient and fast service.
5. Know yourself and yourself, summarize the existing gaps through market research and analysis, and make timely adjustments to adapt to the development and changes of the market and improve the market share.
6. It can reduce costs, increase income and reduce expenses, thus reducing expenses.
7. Daily management, especially the management of basic work.
8. Strengthen the training of employees, and comprehensively improve the overall quality of employees.
9. Be highly loyal to the company, love their jobs, take care of the overall situation, think of the company and contribute to the overall improvement of economic benefits.
10, strengthen the unity and cooperation of various departments and brother stores, create the best working environment, give full play to the enthusiasm of employees, and gradually become a beautiful team.
1 1. Training employees in the store will cultivate their sense of collective honor and ownership, take pride in the store, let each employee give full play to their potential, and make them have high-quality talents who love their jobs and serve warmly and thoughtfully.
12, a clear reward and punishment system, to motivate and restrain employees' work, so that the whole store can become a United and cooperative collective and be invincible in the competition.
13, create and distribute a good storefront environment, establish a good business image, and make every effort to let customers enjoy shopping in a reasonable, relaxed, beautiful and clean environment.
14, create a good external environment, coordinate with neighbors, security personnel and government departments, and reduce unnecessary troubles.
15, often sum up past experience, analyze things that have not been done well and learn lessons to find out the reasons and solutions; Find the shortcomings of what has been successful in implementation, and apply these experiences to future work, better apply them to practice, and pave the way for the future.
16. We often communicate with the governments and relevant departments around our store, such as the police station and the water and electricity department where our store is located, so as to create favorable conditions for our store to engage in various promotional activities outside the store when it needs help in the future.
(1) Inherit the tradition: keep the tenet of Love Supermarket unchanged. The first store continues to deal in food and sell daily necessities, and the second store collects and sells donated items.
(2) Regular work: issuing love coupons in various departments on a regular basis;
(3) Innovation: In order to improve the popularity of Love Supermarket and facilitate the communication between college students and Love Supermarket, it is planned to establish Love Supermarket on the bbs of China Normal University. It will always update the trend of love supermarket, collect suggestions and opinions from all parties, and expand the influence of love supermarket.
(4) Internal construction: While opening the love supermarket to the outside world, open a public blog internally to facilitate internal communication and promote the development of the love supermarket.
(5) Special activities: xxx will launch the "Love My Family -XX Festival" in the second half of the year, during which costumes will be carefully matched and exhibited. And send the sponsorship provided by the store to the participants. Participants will have a live lottery, and the lucky one will get a discount card for the first store in Love Supermarket.
(6) Expand the scale: For the weekend exhibition, due to the good effect of the exhibition last semester, we will plan to expand the scale of the exhibition, set up a number of exhibition selling points in the east and west areas, and increase the publicity of the love supermarket. At the same time, a store's goods will also join the exhibition array, increase the sales of a store, and attract more people to pay attention to and buy love clothes.
(7) External communication: We will communicate with Zhongnan Caida Love Supermarket regularly. The forms are interview, face-to-face interview and telephone network contact at ordinary times. In order to obtain more and more effective information, we will establish friendly relations with Love Supermarket of Zhongnan University of Economics and Law, and communicate with each other in a friendly way, so as to obtain the improvement methods of Love Supermarket.
Supermarket Work Plan for 2023 3. Store Management
Only by constantly grasping the daily trifles in the store can we lay a good foundation for store management, so store administration should be put in the first place.
1. Establish a step-by-step management system and refine the division of responsibilities from top to bottom. Make everything in the work managed and implemented, and put an end to dead ends.
2. Pay attention to the training of employees in the store, cultivate the collective sense of honor and ownership of employees and salespeople, be proud of the store, let each employee and salespeople give full play to their potential, and make them have high-quality talents who love their jobs, serve warmly and thoughtfully, understand business and manage.
3. Establish a clear reward and punishment system to motivate and restrain the work of employees and salespeople, so that the whole store can become a United and cooperative group and be invincible in the competition.
4. Make use of all reasonable and available conditions to create and decorate a good storefront environment, establish a good business image, and try our best to make customers enjoy shopping in a reasonable, relaxed, beautiful and clean environment.
5. With the aim of "serving you wholeheartedly", while improving the service level of personnel and strengthening the education of service awareness, we should pay attention to the improvement of the comprehensive quality of employees and salespeople, such as speech, speech and manners, so as to better consider customers wholeheartedly and reduce the number of people who invest.
6. Pay attention to security work, prevent fire and theft, nip hidden dangers in the bud and prevent unnecessary losses to the company.
7. Create a good external environment, coordinate cooperation with government departments, and reduce unnecessary troubles.
Second, management.
1. Strengthen the management of goods purchase, sale and storage, master the rules, improve the turnover rate of goods inventory, avoid the backlog of goods and inventory, and make the management of goods in warehouse more scientific and reasonable.
2. Make clear the sales target of the whole store, refine and quantify the sales task, implement it to all departments, brands and personnel, and analyze the relevant data.
3. Make a fuss about holidays, actively participate in various promotional activities and activities of the company in the store, and do a good job in publicity and layout.
4. Do a good job in the reception of bulk and group purchases, do a good job of one-person reception and comprehensive coordination, so that customers can feel convenient and fast service.
5. Know yourself, analyze and summarize the existing gaps through market research, and adjust in time to adapt to the development and changes of the market and improve the market share.
6. Reduce costs as much as possible, increase revenue and reduce expenditure, thus reducing expenses.
These are my thoughts on store management. If there are any shortcomings, please correct me. If the company leaders can provide me with this platform, I will use my efforts and diligence to hand in an excellent work report card to prove that your decision is correct. I will never live up to the trust and expectations of the leaders. I will work hard for the company with what I have learned in my work. I believe that the development of the company can reflect my progress. So I will work harder and plan my work more diligently in the future.
The work plan for supermarkets in 2023 Part IV I Purpose of the work plan
With a plan, the work will have clear goals and specific steps, which can coordinate everyone's actions, enhance the initiative of the work and reduce blindness. Make the work proceed in an orderly way. At the same time, the plan itself is also an assessment standard for the progress and quality of the work, which has a strong role in urging and restraining everyone.
Second, the goal of personal learning and improvement.
Strengthen their own work skills; Strengthen unity and cooperation among colleagues; Enhance their overall comprehensive quality; Strengthen the initiative of daily study; Improve work enthusiasm; Enhance flexibility and enthusiasm, make every effort to change your bad work habits, think more and work harder, and put an end to all lazy ideas!
Three, the specific content must conscientiously complete the following daily work:
1. Write the pop2 applied by the store from 7: 30 to 9: 00 every morning. Design and maintain daily image decoration.
3. Go to the store to check the image, find the old image in time and damage the image. 4. Take photos of dm products in promotional activities.
5. On the day before the start of each promotion schedule, Zhong Bai Group uploaded the promotion information of product display and promotion scenes in dm activities on the external network.
6. Submit the budget to the image director of Jialejia Planning Office before 25th of each month.
7. dm of this schedule should be saved for each schedule.
8. Make detailed accounting of the budget funds.
9. Be sure to put the decorations in place two days before each activity.
10, conduct an image check every Monday, and deal with anything inappropriate as soon as possible.
1 1. Fully cooperate with its promotion activities and do a good job in image decoration.
12. Prepare decorations in advance before the activity.
13. Every Sunday and next week, complete the member goods with good quality and quantity. 14. Every Tuesday afternoon, the popular content of Wednesday's episode will be finished.
Four. 65438+February Work Focus
It is observed that there are still many damaged POPs that have been rectified in the early stage. After thinking about it, I feel that my standards are really too low. Some things have not been completely solved, and sometimes I just muddle along. Almost, I feel that these thoughts have had a very bad negative impact on me, and I am slow to deal with things. After early study and reflection, I corrected some of my shortcomings and did my work better with a better attitude! 1. Cooperate with the marketing activities of the second wave, the third wave and New Year's Day to create a store atmosphere, enrich the color sense and layering of the store, promote commodity promotion and unify the decorative image of the store! The atmosphere in the store is decorated on the principle of warm atmosphere, frugality and easy operation, and the combination of unification and separation.
2. Make statistics on the long-term use of the store, and all the fixed (now written in pop, outdated and curly) are changed into billboards.
3. Adjust the store (2nd floor) and replace inconsistent images. V. Personal promotion 1, and the work arranged by the leaders should be completed as soon as possible without delay. 2. Have a sense of time. 3. Adjust your mind and work hard. 4. Do a good job record and form a good habit of taking notes. 5. Keep learning related design software such as ps, improve your work skills, and focus on learning the theoretical knowledge of Shang Chao's design, in terms of color, shape and picture coordination.
6. Improve your service quality, don't lose your temper easily, always remember that I am serving them, and everything is calm. Within the scope of their duties, think positively, constantly improve their work skills and improve their comprehensive ability!