I have been doing PPT for 1 years. From the beginning to the present, PPT not only gave me strength, but also gave me some ideas.

In 1 years, I have seen many PPT works of classmates, friends, lecturers, colleagues and companies, which can be described by (no adjectives)!

Give me an intuitive feeling is:

Although PPT is a tool used by almost 100% people, 99% people do not pay enough attention to PPT. Ha ha.

Autumn leaves say this:

The same is true for company promotion. Why does the company attach so much importance to flashy marketing but is unwilling to spend a little time and money to build a successful PPT?

1. Many companies have lowered their slides to the bottom of marketing because of misunderstanding of brands.

Many companies, especially startups, seem to forget what they are doing, or don't realize what a brand is at all? (Maybe only the boss knows)

Brand is not just a simple name, logo, or post-it notes on goods to show the brand's image in the company's mind. Brand represents how a company treats its customers with care. If an enterprise wants to succeed, it must first communicate with customers emotionally.

Similarly, from the focus of PPT and its position in marketing, speech should be a powerful position for brand building/personal display. However, it is a pity that the product demonstration or personal speech of an enterprise often ignores the emotional interaction with customers because the enterprise starts from its own point of view or the individual does not pay enough attention to PPT.

2. In most cases, your P PT speech is the last chance for the company (individual) to exert influence on customers before the negotiation ends.

In fact, it is not difficult to stand out from the competition, as long as you pay more attention to the needs of brands and audiences (customers) than your competitors when giving PPT speeches to customers.

Next, Meng Qi tells you with a PPT: PPT is an important tool for internal and external communication, which will affect many people and their impressions of you and your company.

Understanding the importance of PPT is the first step. Next, Meng Qi talks about why most people learn PPT in the wrong way.

Because many people learn PPT, they are limited by this concept. We learn the functions of buttons and function points in PPT, ponder over different animation effects bit by bit, and then memorize various "three elements and four principles".

Ran erhuan can't do PPT well

Not that it's not important. To become a PPT expert, it is only the most basic requirement to learn the function points thoroughly. But for most people, what they want is not to become an expert, but to be able to make the latest PPT in the shortest time, so these are not so important.

Just like you learn to draw, even if you master the thickness and softness of the brush, you can't draw a good picture.

Let's take a look at what factors determine the grade difference of PPT.

The first is content and logic. The content is lean and accurate, and the logical thinking is clear, which can at least make PPT readable. But in this respect, the test is our ability to summarize and logical thinking, which has nothing to do with PPT;

Secondly, the layout should be clean and beautiful and comfortable to look at. This test is our typesetting design and color matching ability, or it has nothing to do with PPT itself.

Therefore, to do a good job in PPT, as long as you master the most basic software usage, you should work hard in the above aspects instead of sticking to PPT itself.

But the improvement of these abilities is not a day or two, and the time spent is immeasurable. But all we want is to make a PPT that doesn't fall in price quickly. If we continue to operate like this, the input-output ratio will be a bit low.

According to my online study and personal exploration, I summed up 10 keywords and the operation essentials of each keyword. Even an ugly PPT can be transformed into a "not ugly" PPT if you follow the method of 10 keyword. Next, I will follow this process with a PPT that the public looks "poor".

This is the PPT we need to modify:

The so-called removal is to remove the redundant embellishment factors that interfere with vision and gild the lily in PPT. Because the domestic aesthetic level is generally low, many people think that the more elements embellished, the better. Doing PPT is actually counterproductive.

Let's look at the PPT above and add a background picture. But this background picture is fancy, and the logo in the lower right corner has nothing to do with personal introduction, so we removed it (and this ugly head). The effect after removal is as follows:

4: 3 is the ratio set in the past to adapt to most CRT monitors, which is no longer suitable for the present environment. We can set the PPT to the ratio of 16: 9, which is more suitable for mainstream widescreen and looks more professional. The effect is as follows:

The so-called simplification means using phrases and short sentences as much as possible, not too many long sentences (otherwise, the amount of information is too large for the audience to accept).

According to the PPT on this page, we have done some simplification and summary work. The adjusted PPT is as follows:

Streamlining is a dynamic adjustment process, and we may have to repeat this action in the following steps.

To make PPT look comfortable, there should be enough space between content and PPT boundary, and between content and content, and it should not be piled up densely.

Let's adjust the title and content, as well as the content and content, unify the line spacing between the contents and so on.

The alignment of content and content can make PPT look regular. This sense of regularity makes people feel that PPT is rigorous and professional, which naturally produces beauty.

Before your aesthetic and design ability reaches a certain level, try to use sans-serif fonts such as Microsoft Yahei and Siyuan Bold in PPT. We changed all the fonts in PPT to holly bold (this is another sans serif font), and the effect is as follows:

Hierarchy means that the content expression of PPT must be clear, and different fonts and sizes should be used between headlines and subtitles, and between subtitles and content, so that people can see the key points at a glance.

According to this principle, we have adjusted PPT (mainly adjusting font size and bolding, etc.). ), the effect is as follows:

According to the importance and level of content and the harmony between colors, different colors can be matched for different content. By doing so, on the one hand, it can highlight the hierarchical relationship, on the other hand, it can make the slides more beautiful.

Let's adjust the color matching of different contents of PPT, and the effect is as follows:

Many people may ask: I am a complete layman in color matching. What should I do? In fact, we should make good use of color matching, and there is no need to spend a lot of time learning this knowledge. One way is to directly refer to the color matching in PPT templates made by others. In addition, there are a large number of online color matching websites that can provide professional color matching combinations.

Although we don't recommend adding too many extra decorations in PPT to highlight the content itself as much as possible, appropriate decorations (background decorations, title decorations, etc. ) can make PPT look more vivid and professional.

We refer to the practice of some professional PPT templates and add some embellishments to the background and title, with the following effects:

Human cognition of graphics is much faster than that of words, so we advocate using graphics to convey the content of words as much as possible.

The effect of reference processing is as follows:

10 keyword processing flow ends here. In fact, the PPT made in this way is far from tall and perfect. But its greatest value lies in:

Strong operability;

Very simple, everyone can follow this process smoothly;

It can ensure that you make a professional PPT that is not fall in price.

For comparison, let's take a look at the original appearance of this PPT:

I'm Meng Qi

Take design as fun and marketing as a living.

Thanks for reading!