With the rapid development of real estate and the emergence of rooms with various huxing and decoration styles, most of the furniture is still popular in design, and it is difficult to meet the personalized requirements.
A lot of furniture has a beautiful style in the exhibition hall, but once it is moved to a specific home, it will be eclipsed. Either the size does not match the housing space, or the style does not match the overall decoration style. Customization provides personalized furniture customization services for consumers in China.
Including whole wardrobe, whole bookcase, wine cabinet, shoe cabinet, TV cabinet, walk-in cloakroom, wall wardrobe, whole furniture and other products all belong to the whole house customization category. Whole-house customized furniture has also become one of the important means for many furniture manufacturers to promote their products.
Can meet different personality needs.
In the traditional marketing model, furniture enterprises often follow the trend to develop and produce furniture based on simple market research. However, the furniture produced by this model either does not meet the requirements in size or the style does not meet personal preferences. Whole house customization subdivides the market into individuals and designs furniture according to individual needs. Consumers are one of the designers of furniture. You can put forward some specific requirements according to your personal hobbies, such as color matching, personalized specifications and so on.
Reduce inventory backlog
Under the traditional marketing mode, furniture enterprises reduce product costs through mass production in order to maximize profits. Once the market encounters a little accident, this kind of mass-produced furniture will inevitably lead to unsalable or overstocked products because of similarity, resulting in a waste of resources. Whole house customization is produced according to consumer orders, and there is almost no inventory, which accelerates the capital turnover.
Reduce marketing costs
In the traditional marketing model, in order to occupy the market, furniture enterprises often promote sales by advertising and building specialty stores, so the cost is high. As long as the quality of furniture is reliable and the price is reasonable, furniture can be sold smoothly. In the whole house customization, manufacturers directly face consumers, reducing sales links and various expenses.
Conducive to accelerating product development
Under the traditional marketing mode, designers of many furniture enterprises are behind closed doors and only develop products according to simple market research. The designed furniture has great limitations and it is difficult to meet the needs of the public. In the whole house customization, designers have many opportunities to communicate with consumers face to face, and it is easy to understand the requirements of consumers, and then develop products close to the needs of consumers.