Extended data:

Tmall store operators actually have different positions, different positions and different work contents. The main positions are director, operation specialist and operation assistant.

The store operation director is mainly responsible for the general direction. Specific job responsibilities are:

Work content:

1, according to the company's strategic objectives and market plans, formulate e-commerce operation plans and programs. Responsible for the overall planning, operation, publicity, activity execution and daily operation and maintenance of e-commerce.

2. Be responsible for the management of e-commerce platform, explore effective operation mode, plan, formulate, declare and implement various promotion schemes.

3. Set up an operation team and establish an effective incentive system.

4. According to the market situation, formulate the sales target, budget, profit and operation strategy plan at each stage. Establish operation management system, including channel management, price control strategy, product design and quality feedback. Analyze and utilize information such as market, data trend and platform situation and respond effectively to ensure the realization of business objectives.

5. Participate in the formulation of the company's strategic plan and annual market plan.

The operation specialist of the store is mainly responsible for the general direction. Specific job responsibilities are:

Work content:

1, responsible for the overall planning, marketing, store optimization and product ranking of Tmall's stores;

2. Be responsible for the store promotion of Tmall, improve the click-through rate and page views of the store, and achieve the store sales target;

3, daily monitoring of marketing data, transaction data, commodity management, customer management, timely put forward marketing feasibility improvement scheme;

4. Plan shop activities regularly, enhance shop reputation, gather traffic and popularity;

5. Design and implement the optimal delivery scheme of marketing promotion tools;

6. Create explosive goods and put forward specific suggestions and implementation.

The shop's operation assistant is mainly responsible for handyman. Specific job responsibilities are:

Work content:

1, responsible for the daily maintenance and update of Tmall platform stores, the shelving and editing of treasures, and the registration of daily activities;

2. Assist the operation department to collect competition data, promotion data and activity data; Monitor the daily data changes of the store;

3. Optimize product titles, check shop problems, monitor shop data for detailed analysis, report and investigate problems in real time, and report them in time;

4. Track and monitor the promotion effect, analyze and evaluate the data, put forward improvement suggestions in time, and submit relevant data to the boss;

5. Assist the operation specialist to complete other matters such as relevant data analysis.