For community operations:

Take Zhihu as an example. Similar to website operation, except that UGC (user-produced content, divided into parts and whole) is added to the active part.

For APP operations:

1. New components: the number of new devices and users.

2. Active parts: DAU (daily activity) and MAU (monthly activity).

3. Visit part: daily average startup times, daily active time period, page stay time (each part and the whole), page hits (each part and the whole), page bounce rate, secondary bounce rate and conversion rate.

4. Retention part: the next day retention rate, the 7-day retention rate and the 30-day retention rate.

5. Conversion part: single quantity, payment quantity, customer unit price and payment amount. This is very important for e-commerce and game operations.