Recently, a netizen friend asked me: "Don't you do cross-border e-commerce entrepreneurship training and project incubation? But how do you get into this industry? "

Faced with this question, I froze for an instant. I think this topic is very big, and I want to say a lot, but when I want to explain it, I am temporarily speechless.

I thought about it, and then I gradually cleared my mind.

Cross-border e-commerce is relative to domestic e-commerce. Domestic e-commerce sells goods to domestic consumers; Cross-border e-commerce sells goods to foreign consumers and even global consumers through the international e-commerce platform.

Shenzhen Pilot Whale innovation works held a training matchmaking meeting.

Shenzhen Pilotage Whale Cross-border Entrepreneurship Training Site

Although cross-border e-commerce has developed for many years, people who entered the industry in the early days earned a lot of money, but it is still a blue ocean.

First, ask yourself: Do you want to do it or not?

Because you are really interested, you can persist, overcome suffering and finally make achievements; If you have no interest, no confidence and don't want to do it, don't go in while it's early. Because to do any career, we must support it with our own interest and confidence.

Second, think again: can you do it yourself?

Cross-border e-commerce has two outlets, employment or entrepreneurship. And for excellent traders, the two tracks of employment and entrepreneurship can be switched freely. For example, going to other companies to operate traders for others is employment; Running your own project and being completely independent is entrepreneurship.

Third, where to receive training and guidance.

Cross-border e-commerce needs comprehensive knowledge, including comprehensive knowledge, platform knowledge and independent station knowledge. And pay great attention to practical operation.

If you don't participate in the training of professional systems, have no good tutor's guidance, and rely on your own fragmented knowledge, it is difficult to do cross-border e-commerce, which is time-consuming and labor-intensive, and will basically end in disappointment.

Whale guide instructors face to face with hands-on guidance.

In the field of cross-border e-commerce, if a novice does not participate in the training and does not hand over the tuition fees to professional institutions and tutors, then the tuition fees will eventually be handed over to the e-commerce platform and market.

It is said that some experienced people need to attend professional training. Otherwise he watches others do it, and he just can't do it well.

Fourth, training is just a new beginning.

Even after attending professional training, I only have some knowledge and skills.

You can go out and look for a job at this time.

Individual entrepreneurs who have completed whale training

Entertainment business incubation team

But if you want to start a business, you need to find high-quality factories and sources, set up an entrepreneurial team, find office space, register your own brand and trademark, and find an international logistics company.

Therefore, although cross-border e-commerce has high profits, it is far less simple than domestic e-commerce.

Novices and whites must know this in advance if they want to enter.

Fortunately, there are professional training incubators such as innovation works, pilot whales crossing the border, and many hundreds of millions of tutors provide training guidance, which can make novices take fewer detours.

Planning for the future is necessary. We must think clearly about which market we should focus on, what we should do, where the supply chain is, what platform we should use and so on. As the saying goes, there is no turning back arrow before opening the bow, and we must never take one step at a time. Take directional operation mode as an example. At present, platform opening and independent station sales have their own advantages. Platforms include Amazon, Yi Bei, Wal-Mart and AliExpress, as well as small and beautiful ones focusing on target markets or specific categories, such as Lazada in Southeast Asia, Wayfair, the largest furniture and home appliance e-commerce company in North America, Newegg on 3C platform in North America, Coupang, the largest e-commerce platform in South Korea, and Cdiscount, the largest e-commerce platform in France. If you choose the independent station mode, you must build a website with high quality and strong recognition, give full play to limited freedom, and precipitate private domain traffic, which requires higher operational skills and greater capital investment. The rules are different and the advantages are misplaced. We must find our own position and advantages. Of course, powerful and ambitious sellers can have both. At this stage, prospective sellers should pay more attention to cross-border e-commerce information, participate in cross-border e-commerce activities, and learn from friends who have already entered the business, because it is profitable to step on the pit less after opening a store.