This kind of market is crowded by mainstream trainers, and the price of internal training in enterprises ranges from 6K/ day to 10W/ day, so it is hard to get higher than this.
How to set the price of internal training in enterprises? Mainly depends on the type of course and the reputation of the teacher.
For example, if you teach leadership courses, you can bid more than office software courses, and if you teach new media operation courses, you can bid more than time management courses, which is determined by demand.
On the other hand, it is the reputation of the lecturer. For example, if you and Mr. Yu Shiwei go to give training to an enterprise, even if you teach the same course, Mr. Yu Shiwei's price will definitely be higher than yours.
The requirement of enterprise training is to solve practical problems, not general theories and frameworks. Therefore, before carrying out internal training, it is necessary to conduct personalized research and in-depth analysis according to the training needs of enterprises.
Make clear why you set up such knowledge points in the course, and what problems each knowledge point can solve in the enterprise.
But in the training industry, trainers usually sell courses to enterprises through training institutions. Enterprise customers are customers of training institutions, not your customers, so you can't skip the cooperation between training institutions and enterprises directly. This is against the regulations and may be banned if found.
When doing internal training, we need to consider the demands of management, training leaders and trainees, and seek a balance between the needs of these three parties. Thinking:
What can help enterprises solve problems?
How to say that students are more receptive and engaged in learning?
How to make the person in charge of training think that his decision is correct?
How to design the course to ensure the landing and meet the management of the enterprise?
The second category: college business school market.
Business schools in colleges and universities pay teachers a lot of money, with a minimum of 5K/ day, and they can also give teachers a title they can get, which helps to improve teachers' exposure and visibility. Of course, the premise is that you cooperate with very good business schools in colleges and universities.
And when you cooperate with business schools in colleges and universities, you can have many cooperation modes, such as cooperative classes. In this case, you can talk about profit distribution as a partner.
The third category: knowledge payment market.
There are many platforms for knowledge payment, such as Qianchat, Goose Pass, Litchi Micro-course, Himalayan and so on. If your courses are of good quality and unique content and can meet the market demand, you can go to these platforms to do various forms of online paid courses, including audio courses, audio and video recording and broadcasting courses, audio and video interactive courses and live video courses. You can choose the teaching form you like or are good at.
The platform will also provide traffic benefits or exposure opportunities for outstanding authors in certain fields. Different platforms have different support policies. You should understand the rules of the platform and strive for opportunities.
It should be noted that your knowledge, qualifications and experience should be able to support the courses you teach.
The fourth category: the entrepreneur market.
This kind of market is the biggest, because entrepreneurs are not sensitive to the cost of learning, but they want to broaden the performance circle, broaden their ideas and improve the pattern.
The courses of entrepreneurs are generally attended by hundreds of people, and hundreds of people come at a time. The normal price is 1 ten thousand/person. The course content is usually related to strategic management, equity incentive and investment merger and acquisition.
The manpower, material resources, channel system, marketing strategy and on-site configuration behind the "Hundred People Conference"/"Thousand People Conference" model can not be quickly fixed by ordinary people.
The fifth category: cross-border cooperation channels.
In the market now, as long as there is a platform/community with user resources, curriculum products are needed. They consciously talk to users with high-quality courses that meet their needs, increase their stickiness and attract more users into this circle.
So you will find that many training teachers will cooperate with many clubs with matching tonality to start classes. These communities may not train themselves, but they have their own businesses, such as tea making, OA software system and management consulting services. However, they can increase the trust, goodwill and loyalty of community members to their own brands/products by providing training courses related to their own businesses.
This can not only meet the phased learning needs of community members, but also help the platform/community to achieve more diversified income.
Now many platforms are attracting users with free drainage classes. In fact, this is also the development trend of commercial society. In the future, all users and platforms can attract them by diverting courses, and establish a set of standards for users to choose a product/service through authoritative endorsement and wonderful explanation of courses. When users choose products or services with this set of standards, they will choose platforms with high probability.