Method:
1. Master basic and comprehensive marketing knowledge, understand the core concepts of marketing, read and familiarize yourself with teaching materials systematically, understand the marketing system, and have a general understanding of the basic concepts, theories and methods in marketing.
2. Learn simulation marketing, such as sand table simulation, business software, etc. And apply what you have learned to the case and make a summary.
3. Using practice, marketing is a practical and operational discipline, and theory is closely linked with practice, so be careful not to be divorced from practice.
Introduction to marketing:
Marketing, called marketing in English, is also called marketing, marketing or marketing. Market belongs to the category of commodity economy, and it is a form of economic contact with commodity exchange as its content. For enterprises, the market is the starting point and destination of marketing activities.
Marketing is not only a function, but also an activity, process and system that an organization creates, communicates, disseminates and delivers customer value for the benefit of itself and stakeholders, and brings economic value to customers, customers, partners and the whole society. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.
Marketing research object and marketing steps;
1, research object:
The study of early marketing was mainly confined to the circulation field of commodities, and the problem that commodities enter the consumption field once they reach consumers does not belong to the research object of marketing. Obviously, this is an early and outdated marketing concept. Marketing in the new era is not only the field of commodity circulation, but also includes many aspects such as pre-market research and after-sales of commodities.
2. Marketing steps:
(1) marketing plan. It is necessary to formulate a long-term strategic plan, determine the development direction and objectives of the enterprise, and have a specific marketing plan to implement the strategic planning objectives.
(2) Marketing organization. The marketing plan needs a strong marketing organization to implement. According to the planning objectives, it is necessary to establish an efficient marketing organizational structure, and conduct a series of management activities such as screening, training, motivation and assessment of organizational personnel.
(3) Marketing control. In the process of marketing plan implementation, control system is needed to ensure the realization of marketing objectives. Marketing control mainly includes enterprise annual plan control, enterprise profit control and marketing strategy control.