Sales promotion plan, all friends who do sales know that in the market, we need to constantly update the sales plan, so that there will be more novel ways. Only by constantly updating and perfecting, sales will have better room for improvement, so let's take a look at the promotion plan.

Promotion plan 1. Decomposition of marketing integral target: decompose monthly integral target, and decompose integral completion target to every day.

2. Make a plan to achieve points: define the points completed in marketing every day, and learn and summarize marketing skills.

3. Train your own marketing skills, summarize marketing methods, and cultivate active marketing awareness and habits.

4. Make full use of the company's marketing resources, get marketing support, solve marketing confusion and complete marketing points.

5. Every customer received by the front desk clerk should introduce five kinds of marketing business; Voice service; Data service; Pre-stored phone bills to send gifts; Mobile phone marketing business; Broadband promotion service.

6. Every customer should take the initiative to ask, actively explore, actively promote and deeply market.

7. Sales staff's desk mat marketing skills: the marketing method of "seeing, smelling and asking". Hope: age, clothing bag, mobile phone behavior with shoes on; Judging customers' habits, living environment and communication methods according to their eyes, appearance and clothes. Smell: simple communication, expression of words; Listen to customer feedback and feel the customer's status. Q: Basic customer information, simple requirements; Ask what? How to ask? Ask for guidance Cut-in: according to the customer's purpose, demand, interest and purchasing power, finally confirm the mobile phone that the customer needs, and cut in to convince.

8. Marketing cut-in skills of the front desk assistant: I see that your monthly consumption is quite high? I see your mobile phone has an online record? I see you know a lot about local numbers. I see you have a roaming record outside the area? I see you use a lot of mobile phones? I see you are an old customer of our mobile? Do you have a mobile phone replacement card?

9. Desk marketing skills of sales staff: the marketing method of "searching words and observing settings". Check: inquire about the user's tariff structure and say: inquire about the user's historical consumption. Viewpoint: Observe and judge the consumption characteristics of users. Design: design products that meet the needs of users.

10. The golden question for salespeople to tap customers' needs: What business should they handle? Do you have a lot of phone bills every month? Do you make more long-distance calls or local calls? Excuse me, do you use your mobile phone to surf the Internet? Do you know your monthly telephone bill? Excuse me, did you participate in the promotion of mobile terminal? Excuse me, do you use your mobile phone to surf the Internet? Do you know your monthly telephone bill? Excuse me, did you participate in the promotion of mobile terminal? How long have you been using this mobile phone? Want to buy a new mobile phone recently? Do you usually use your mobile phone to surf the Internet? Did you forget to join Huinong? Have you handled ten thousand yuan? Excuse me, have you ever used your mobile phone to surf the Internet? Excuse me, do you take part in the activity of saving money to send washing powder?

1 1. Sales staff's skills in persuading customers to handle business: accounting comparison method, conformity suggestion method, benefit summary method and scenario description method.

12. Sharing successful marketing experience of sales staff: asking more questions, listening more, observing more and digging deeper; The harder you work, the better your luck and the more opportunities you have. Actively follow up and explore customer needs; Cherish every opportunity and seize every customer; Act quickly and seize the opportunity; Active marketing, actively looking for marketing selling points; Actively follow up and dig deep into customer needs; Find marketing selling points, understand the characteristics of products, and improve their professional quality.

Promotion plan 2 I. Sales demonstration

The poor sales performance of a single store affects the overall atmosphere of the store, weakens the morale of the clerk and cannot unite the centripetal force of the clerk. As a result, the store's work regulations are out of binding, and the systematic marketing planning and implementation cannot be put in place, thus making the clerk's direction vague and his work attitude negative.

Therefore, we should integrate all the favorable resources of individual stores and readjust their positioning in the regional market. Starting from a new direction, promote the new changes in the sales concept of salespeople. Use new sales models and skills to stimulate their inner interest in sales and develop good sales habits. Thereby driving their mobility in the store and inspiring their fighting spirit. Through our successful sales methods, we will create a positive, relaxed, cheerful and energetic atmosphere in the store. Let our shop assistants have a sense of honor and belonging to our store, and enhance the centripetal force of every employee in our store to the extreme.

Then the poor sales performance is mainly due to the following points: unprofessional and immature sales skills, uncharacteristic service content and unscientific marketing planning. In that case, I will take the first step to change the sales concept of our shop assistants. If you want to change a person, you must first conquer her psychologically. If you want to change a person's bad habits, you must guide her with good habits. To sum up, if you want her to learn from you, you must prove to her that what she has learned will be useful.

Then, if I want to prove that this set of sales is useful, my method is to demonstrate and prove that the idea I brought is correct with my own hands, rather than just instilling it with my mouth. Show that the shop assistants fully agree, and then train them systematically. Only when they agree with your method in their hearts will they devote themselves to this learning activity.

Second, sales training.

All the contents of sales training are to test a result after the sales demonstration. Let's discuss the cases we encountered in the sales presentation. Because everyone is a participant in the whole sales demonstration process, everyone has a deep understanding of all the details. So this is not so much training as discussion. Plan the good side for the system and summarize the bad side. Through the repeated training and review of our shop assistants, our sales skills will mature step by step, and then this mature sales experience will be gradually extended to other stores. We can also cultivate a positive atmosphere in our company, and also find a direction for our company to establish a training method that belongs to us in the future.

Third, the atmosphere of the store.

The atmosphere of a store affects the mentality of employees. Even with mature and professional sales skills in hand and without a good, relaxed and pleasant store atmosphere, our employees will not get an ultimate performance. To form a vivid atmosphere in the store, we must first know how to mobilize all the enthusiasm of employees. Then if we want to arouse their enthusiasm, we must establish a good communication and interaction relationship. Find out the advantages and disadvantages of shop assistants, understand their preferences, and put them in their favorite positions as we think fit. Let them regard work as a hobby. Think of the store as a playground, so that we can devote all our energy to the construction of our store. Let the clerk and the clerk, the clerk and the store manager establish true feelings of mutual sincerity, mutual respect and mutual concern. Let all our shop assistants have a strong sense of belonging and spontaneous intention to our store; Build their own home, not just one person's home. In such an in-store atmosphere, customers will be more willing to come to our store by themselves.

Fourth, motivate employees.

Through our successful sales demonstration, a good shopping mall atmosphere has been established. Then at this time, we will help them plan a better tomorrow. Let them agree with our sales model and feel the atmosphere of our store. If they feel relaxed, happy, honored and confident in their work, they will firmly believe that the dream we planned for her can be realized. We should make it clear to all employees that we are not a simple store. We are a company with its own corporate culture and lofty aspirations. A big family full of touching happiness, youthful vitality and unlimited opportunities. We are not ordinary shop assistants, we are talents of a company, and we are the power for the company to go higher and further in the future.

The implementation of the verb (verb abbreviation) ordinance

Each store has its own work regulations, but if the above conditions are not met, the implementation of any regulations cannot be realized. Without good sales performance, the clerk will not get a good job reward. Without a good job return, then this job is not attractive to shop assistants. I think a person is faced with a job like chicken ribs, which is tasteless to eat and a pity to abandon, but at the same time he has to face some baskets. This will not only restrain the clerk, but will make them repel and even resist from the heart. Not to mention the loyalty of the clerk to the store. This is not to say that you don't need the rules of the store. Without a reasonable regulation, the working order of the store cannot be guaranteed. What I want to say is that the implementation of the regulations is closely related to the success or failure of the store. If our store gives them a direction of life, a positive attitude and a good economic income, then the binding force of the rules and regulations formulated by our store will appear at this time. Let them get their sense of accomplishment from the success of the store, then our regulations will be more dignified and firm.

The manager of a company and a store wants to improve the competitiveness of our store first, so we should first focus on standardizing our sales. If the sales volume is increased, the income of the clerk will be increased. Shop assistants will be integrated into our business only when they see the goal of life. Then all our established policies and regulations will be consciously implemented. On the other hand, you can't see the failure of the manager's own shop. What you see is the shortcomings of the clerk, which shows that the manager is shirking responsibility. I'm not saying that rules are not important, but rules are important. But whether you implement the rules successfully or not, if you are not successful yourself, what are you talking about to bind others?

When we expose many problems in the store at the same time, but we can't solve them together. Then as a manager, at this time, we should think of which one to solve first, and then which one to solve, and prioritize. Sometimes as long as you solve a core problem, other joint problems will be broken. So when we are all inexperienced, I suggest that we don't want to solve all the problems together. First of all, we should understand the whole problem, prioritize and then decompose it one by one. For example, the problem we are facing now is that the turnover rate of sales is not high, and we must first strengthen sales skills; For example, the problem we are facing now is that the rate of customers entering the store is not high, so we should start with the image of the store, the display of goods and the search for customers. There are other problems, other solutions and so on. As long as you find the problem with your heart, you must solve it patiently. One by one, we must not be greedy for petty advantages and act rashly. If you don't make a frog step, why go to Wan Li Road?

As long as we sum up our experience step by step, improve our career step by step, be patient, copy those things that suit us from a successful single store to other stores, and then make reasonable adjustments according to the different situations of individual stores. I believe that by then, our store and our career will have a qualitative leap.