1, market demand
According to the statistics of authoritative departments, the domestic children's training market currently exceeds 30 billion person-times, with an annual growth rate of more than 30%. At present, the number of children aged 2- 12 in China exceeds 220 million, with a huge base, and more than 1 100 million children participate in various trainings every year.
In large and medium-sized cities, more than 75% of primary school students receive various art training after class. The huge demand for children's education market is facing unprecedented development space. What's more, people spend more than 40% of the total investment in education, ranking first in the single expenditure of the whole family, which shows that there is a huge potential demand in the education and training market? .
2. Social survey
The society's awareness of hard pen calligraphy is getting higher and higher. Not long ago, a survey agency conducted a questionnaire survey on 430 primary and secondary school students, and 95.3% of the students thought that hard pen calligraphy was the embodiment of a person's comprehensive ability; 90.7% people think that hard pen calligraphy should be a compulsory course; 98.9% people think that hard pen calligraphy is helpful to their future life and work. These data show that people's awareness of hard pen calligraphy is increasing.