Shenzhen Bay Auto Show has ended. During this period, everyone helped * * * to complete their respective work. Guaranteed the smooth progress of the two-day auto show. The following is my summary of this auto show.
The work of this auto show is divided into two parts, one is the exhibition work, and the other is the on-site implementation of the auto show.
My task in this exhibition is to set up a signboard. As I arrived at night, it felt a little redundant to arrive at the scene early in the morning, but just when I felt there was nothing to do, the work had actually arrived. Borrowing iron horses, painting booths, patching, and doing a lot of work, it was dark these days, and then I started my licensing work. On this day, we have achieved good results in division of labor and cooperation, and the improvement of efficiency makes us feel extremely relaxed. I hope to continue to carry forward and work hard in the future.
My job these two days is to take the shuttle bus to Houhai Station for free. People came to see our auto show in an endless stream these two days, and every car was full. At the peak of passenger flow, there was a long queue at the boarding point, and almost 40 citizens were patiently waiting for the arrival of the shuttle bus. Everyone can take the initiative to let pregnant old people and passengers with children go first when they see them. As a staff member, I feel incredible. It is said that there are not many people at the waiting point of Shenzhen University, so I suggest adding a shuttle bus at Houhai Point next time, which will not only facilitate the people to buy cars at our auto show faster, but also reduce the pressure on the driver's master, and at least spare some lunch time for dinner.
In this auto show, I felt the importance of unity and cooperation. By collecting public praise for our auto show, I also feel that our work is valuable. Serving the citizens and satisfying them is our motivation.
Because I didn't take part in the on-site work these two days, I don't know much about the on-site situation.
The above is my personal summary. I hope enough leaders can put it forward, so that I can make progress in continuous improvement, improve myself and better complete the work of the next auto show. Thank you.
A Summary of Auto Show Activities (2)
Theme of the event: Promoting the Three Kingdoms Cultural Exhibition of Jianghuai Style
Organizer: Hanzhong Minsheng Advertising Co., Ltd.
Venue: Sanguo Square, Mianxian County, Hanzhong
Activity time: 20xx year x month 17- 18.
I. Preparations for the activities
In order to expand the brand influence of JAC, all employees of our sales department actively participated in the JAC Auto Show of the Three Kingdoms Cultural Exhibition, and arranged the vehicles needed for this event one week before the event, which fully reflected JAC's good service concept of promoting local culture and showing JAC style. And prepared the exquisite gifts on the day of the event in advance, and tested the gift-giving activities on the spot.
Two. Activity Scenes and Brief Overview
The theme of this activity is "Promoting the Jianghuai Style of the Three Kingdoms Cultural Exhibition". The weather was not very good during the activity, but the atmosphere was warm. The sales consultant's enthusiastic and serious explanation and publicity attracted many customers to come to consult. In order to let more people know that JAC is comfortable and safe, we also invite customers to test drive on site. It has deepened people's understanding of Jianghuai brand. During the activity, we distributed promotional materials to let passers-by and pedestrians know more about the excellent quality of our own brand Jianghuai.
Third, the activity site data statistics
1, activity * * * Solicit interested customers:
2.* * * Number of copies of materials distributed during the event:
Four. Activity summary
All aspects of the work are prepared earlier, and the details during the auto show are considered in place to ensure that there are no major problems during the auto show. Our sales staff receive every customer patiently and meticulously, introduce our models professionally, and let customers know about Jianghuai brand and its advantages. During the activity, with the joint efforts of sales staff and propagandists, 65,438+050 potential customers were collected.
Verb (abbreviation of verb) is insufficient.
1. Because there are many young people in this activity, they pay more attention to the appearance and color of the car, and the color of the car we participated in is not comprehensive enough, resulting in the loss of some interested customers;
2. The sales consultant's impromptu experience and adaptability are insufficient.
Improvement measures of intransitive verbs
Participate in similar activities to improve everyone's adaptability, pay more attention to weekly personnel training, and make more efforts in selecting the models and colors of participating cars.
Summary of Auto Show Activities (3)
Yantai International Automobile Exhibition and Trade Fair was successfully held in Yantai Automobile Trading Plaza on September 22nd1July 22nd, with the strong support of the municipal governments and the assistance of China Automotive Engineering Society, and the joint efforts of the leaders of various cities and all the staff of the organizing committee of the auto show. Xx Auto Show has surpassed the previous two auto shows in scale, grade and supporting services. During the exhibition, * * * received 82,200 visitors, and sold 767 vehicles (including on-site delivery 138 vehicles, warehouse delivery of 259 vehicles, and agreed purchase of 370 vehicles), with sales of1660,000 yuan. It has injected vitality into the once depressed automobile market this year. It not only achieved good social benefits, but also expanded the popularity of Yantai International Auto Show, Yantai Automobile Trading Square and Yantai City, and realized the direct economic benefits of the exhibition. At the same time, it also promoted the consumption of related service industries in urban areas, which was well received by national, provincial, municipal and district leaders.
First, the government takes the lead, leaders attach importance to it, and giving play to organizational advantages is the guarantee for the success of the auto show.
The urban party committee and government set up a leading group for the preparation of the conference. Comrade Wei Xiutian, secretary of the District Party Committee, personally took the lead, regularly scheduled the preparations for the exhibition, and timely arranged and solved the difficulties and problems encountered in the preparation of the meeting, fully ensuring the orderly and solid progress of all aspects of the preparation of the meeting. The Party Working Committee and Lime Kiln Sub-district Office set up a working group for auto show, headed by Comrade Tao Qiang, secretary of the Party Working Committee, with three groups: investment promotion, publicity and logistics support. All groups coordinated from top to bottom, divided their work, raced against time and worked hard, giving full play to the spirit of teamwork and showing strong cohesion and combat effectiveness. During the preparation of the conference, leaders of China Automotive Engineering Society visited Yantai several times to guide the preparation and exhibition work, which provided technical support for the success of the exhibition.
When it is difficult to push the auto show tickets to the market, the district party committee and government will put forward suggestions in time and try to coordinate relevant departments to help sell tickets, so that the auto show ticket sales can be successfully completed.
Second, extensive publicity, active investment promotion and enthusiastic service are the basis for the success of the auto show.
This year's auto show has a wide range of advertisements and many exhibitors. Since the beginning of the year, more than 300,000 yuan has been invested in advertising in many media 10 inside and outside the city. Since mid-August, news propaganda work has been carried out one after another, and various relevant media have reported on the investment promotion exhibition of the conference. The investment delegation participated in auto shows in Beijing, Tianjin, Shenyang and other places to learn from foreign experience, and at the same time distributed publicity materials for face-to-face investment promotion. The investment promotion team also went to Beijing Asian Games Village, Tianjin Free Trade Zone, Dalian Free Trade Zone, Jinan and other places for investment promotion. There are six highlights in this year's auto show, namely, nearly 100 imported famous cars and various vehicles and related products covering almost tens of thousands to hundreds of thousands of domestic prices are gathered at the exhibition, and hundreds of car models and famous cars are together, so that the audience can enjoy the beauty and elegance of the perfect combination of people, cars and culture, the model exhibition of thousands of domestic and foreign famous cars collected by Mr. Cai Kui, the first person in China, and the auto show of Mr. Bob in Sweden, so that the audience can appreciate the magical charm of foreign cultures. The Shanghai Huapu Cup Automobile Painting Competition was held for the first time, which added endless fun to automobile lovers. Tickets worth 654.38 million yuan were scraped out at the scene, which greatly attracted the audience's enthusiasm for participation.
Extensive publicity and the reputation of successfully hosting two auto shows attracted a large number of automobile manufacturers and dealers to participate. There are more than 160 exhibitors, more than 100 brands and more than 700 vehicles.
Third, the pursuit of taste, people-oriented, building Yantai Auto Show brand is the key to the success of the auto show.
Pursuing grade, paying attention to actual effect, building Yantai Auto Show brand and expanding the popularity of Yantai Auto Exchange Square are our purposes of running the auto show. The vehicles participating in this year's auto show are of high grade, and all domestic mid-to high-end cars, as well as unlisted cars such as Dongfeng 307 and Nissan Teana are on display. Imported cars have 24 brands including Lincoln and BMW. Among imported cars, sports cars have become a beautiful landscape, attracting a large number of visitors. This year's auto show introduced imported sports cars for the first time. * * * There are four brands, Mazda, Toyota, Nissan and Hyundai, and six cars are on display. The organizing committee divided several exhibition grades according to indoor and outdoor conditions, and signed exhibition contracts with all exhibitors. According to the inspection and acceptance results, the organizing committee charged the booth fee according to the actual grade, which greatly improved the exhibitors' enthusiasm. The layout of the exhibition hall is novel and fashionable. Indoor exhibition halls are all paved with booths and rotating booths, equipped with lighting and sound, and high-end cars are equipped with models. More exhibitors have designed natural landscapes such as mountains and beaches, so that tourists can be there and linger.
Fourthly, enriching the automobile culture and realizing the organic combination of "people, cars and culture" is the magic weapon for the success of the auto show.
In order to enrich the automobile culture and broaden the public's horizons, an automobile culture exhibition hall was set up at this auto show, and Mr. Cai Kui, the first car model collector in China, was invited to participate. Mr. Cai's thousands of car models deeply attracted visitors, and also let them see the world activities that summarized the development history of the network car for a hundred years. During the exhibition, the turnover of many car model dealers from Beijing, Guangzhou, Yantai and other places exceeded 65,438+10,000 yuan, and individual collectors spent nearly 10,000 yuan, showing the great enthusiasm of Yantai car enthusiasts for car culture. During the exhibition, 20 cars participated in the "Shanghai Huapu" Cup Automobile Painting Competition, Swedish painter Bob's automobile painting exhibition, daily cultural performances, online prize-winning question and answer held by Jiaodong online website and other activities, which added a rich feast of automobile culture to the audience.