How do I get the qualification certificate of public relations teacher?

Find a training institution or apply online!

Two. What is the use of public relations qualification certificate?

China higher education public relations qualification certificate registered by the Ministry of Education is reinforced with anti-counterfeiting marks. The certificate has strong credit reliability in the fields of job market and public relations. Known as a green card that has passed 2 1 century, it is highly respected by all employers. The certificate can enter the public relations personnel file and recommend employment.

According to the regulations of the Ministry of Labor and Social Security, anyone engaged in the public relations industry must take part in public relations vocational training, pass the examination and obtain the professional qualification certificate of public relations personnel before taking up their posts. This is a qualification certificate. Employees can only engage in public relations jobs if they successfully pass the corresponding qualification examination and audit.

Three. What is the qualification certificate for non-public relations majors? Please help. thank you

Many organizations are issuing certificates of public relations, but the most authoritative one is issued by the Ministry of Labor and Social Security. Name: Professional Qualification Certificate of Public Officials (approximate)

I remember having two chances every year. I forgot the exact time. You can check it on the website of the Ministry of Labor.

I can only apply for the lowest level for the first time (it seems to be level 3), but if I register in the school, I can sometimes apply for level 2 directly ~ ~ ~ I am.

Content, there are professional books, just memorize them, maybe the version has been changed. When I bought the old version, it wasn't there. Then there was one on the internet. I quickly placed an order and bought it back. Super pirated, but really out of print ~ ~ ~

Ⅳ How to test the professional qualification certificate of public relations?

Public relations professional certification

Spring: before June 10 every year; Autumn: before1February 10 every year.

Recommended textbook: ((* * A Concise Course on Relations) Liao.

Sun yat-sen university press

Examination methods and examination paper structure

1. Examination method: closed book and written test.

2. The test score is IOO (6O pass).

3. Examination time 12O minutes.

4. Test difficulty: fill in the blanks with 2 O%, multiple-choice questions 15%, true or false.

5%, short answer 15%, short essay: 15% case analysis: 2O%.

Examination content and requirements

The first chapter is the concept and meaning of public-private relationship.

(A) the definition of public relations.

Demand palm:

Definition of 1.* * * relationship.

2.* Five basic points of the concept of public relations.

(B) "public * * * relationship" several meanings

1. Know what the public relations status is and which two parties it includes.

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2. Understand what public relations activities are.

3.* Master the concept of public relations. What are the main public relations concepts?

4. Understand what kind of discipline public-private relationship is.

(c) Differences between concepts and practice categories of related disciplines

Seek understanding;

1. Relations and differences between public relations and interpersonal relationships.

2. The connection and difference between public relations and advertising.

3. The difference between public relations and publicity.

4. The connection and difference between public relations and marketing.

Chapter II History and Development of Public-Private Relations

(A) the history and development of public relations

1. Understand that public-private relations originated in the United States as a profession and discipline.

2 * Master the communication characteristics and main features of the five basic stages of the evolution of public relations.

Representative figures and their main viewpoints.

3. Understand the concept; Newspaper propaganda, vilification movement and "two-way symmetry"

Relational model.

(two) the general social and historical conditions for the interests and development of public relations.

Ask about:

The development of democratic politics, market economy and mass communication is the rise and development of public relations.

Basic conditions.

Chapter III Functions and Scope of Application of Public Relations

Proficiency is required:

1.* Understand the information function of public relations.

2. In what ways does the relationship between * * * and * * provide advice, staff and services for decision-making?

3. What are the main functions of the publicity function of the * * * relationship?

4. Mainly in the coordination function of * * * relationship.

5. Understanding of * * * relationship service function.

Chapter IV Actors in Public-Private Relations

(A) organizational classification and public relations behavior

Ask about:

1. Public relations objectives of organizations of different natures and types.

2. The influence of organization type on the behavior characteristics of public relations.

(2) The public relations functional department of the organization

Seek mastery;

1.* The nature and position of the public relations department.

2.* Three basic modes of organizing and setting up public relations departments.

(3) Professional public-private relationship companies

Seek understanding;

Three types of public relations companies.

(4) Public relations between public relations personnel and all employees

Seek understanding and mastery;

1 Understand what basic conditions public relations personnel should have.

2.* Master what is the whole process of public relations management.

The fifth chapter * * * relationship object.

(A) the public and its classification

Proficiency is required:

1.* Definition of the public.

2.* Four basic characteristics of the public.

3.* Method of public classification.

(2) Analysis and summary of the target public

1. Understand the function and significance of internal public relations.

2.* Customer relationship, news media relationship, * * * relationship, community relationship, name

The characteristics and functions of mobile relationship and how to establish a good relationship between the organization and the above-mentioned public.

Chapter VI Communication and Media of Public Relations

(A) Communication and its basic elements

Proficiency is required:

The definition of 1 * Dissemination.

2.* Basic elements of communication.

(B) the basic way of communication and its characteristics

Six basic communication methods and their characteristics. Focus on interpersonal communication, public communication,

Mass communication and its characteristics.

(3) Public relations of the media

1. Understand the main functions of mass media.

2. Master the advantages and disadvantages of print media and electronic media.

(D) Communication effect and its restrictive factors

Proficiency is required:

* Conditions that affect the communication effect. Chapter VII Work Procedures of Public Relations

Master the four basic procedures of public relations.

(-) the relationship between the public and the public-an image analysis

Proficiency is required:

1.* What is popularity and reputation?

2.* The relationship between popularity and reputation.

3.* Four public relations states formed by different combinations of popularity and reputation, and different public relations.

What kind of public relations countermeasures should be taken accordingly?

(B) public relations planning-an image design

1. Understand the elements of organizational image.

2.* Master the general characteristics and basic principles of image design.

(C) the implementation of public relations-image communication

1.* Master the principle of selecting media.

2. Understand the behavior of public relations activities.

3.* Master the business model of public relations activities.

(4) General understanding of the relationship between the public and the public-an image evaluation Chapter VIII Practice of the relationship between the public and the public.

(1) sampling survey

1.* Master the definition and steps of sampling survey.

2. Understand the sampling method.

3. The design of comprehension questionnaire can be divided into two types: closed and open.

(2) Publicly advertise the relationship between * * *

1. Understand the characteristics of public relations advertising relative to commodity advertising.

2. Understand the basic types of public relations advertisements.

(c) Organization identification system: CI communication

1. Three levels of C 1 system are introduced.

2. Understand the characteristics and functions of CI communication.

(D) communication with the public.

Proficiency is required:

1.* Problems needing attention in banquet seating arrangement.

2.* Etiquette that should be paid attention to when meeting in social occasions.

Ⅳ China Higher Education Public Relations Qualification Certificate

I study public relations, and we also have these three certificates, which are 50 copies! Awarded by the Professional Committee of Public Relations Education of China Higher Education Society. The teacher didn't listen clearly at that time, and later learned that it was released by an authoritative industry organization. What's the use of the country not recognizing it? I regret it! It's no use!

ⅵ Are there any qualifications for public relations?

Grade: junior customs officer

National professional ticket standard:

1, engaged in this occupation 1 year or more.

2. Public relations major (news/advertising/marketing/secretarial) or above in secondary vocational schools.

3, primary public relations professional qualification training, and obtain a certificate of completion.

Grade: customs officer

National professional standards:

1, engaged in this profession or related work (news/advertising/marketing/secretary) 3 or more.

2 engaged in this occupation for more than 2 years, and received the vocational qualification training of intermediate declarers.

3, after obtaining the professional qualification certificate of junior public relations officer, and engaged in this occupation for more than 2 years.

4. College degree or related major and engaged in public relations work 1 year or above.

5. Bachelor degree or above in public relations (news/advertising/marketing/secretary).

Grade: Senior Public Relations Officer

National professional standards:

1, engaged in this occupation for more than 5 years.

2. After obtaining the professional qualification certificate of intermediate public relations personnel, he has been engaged in this occupation for more than 3 years.

3, after graduating from college engaged in their own work for more than 3 years, to obtain senior public relations professional qualifications.

4. Engaged in public relations for more than 65,438+00 years and trained as a senior public relations officer.

Application materials:

1, original and photocopy of the highest academic certificate (2 copies)

2. Fill in the application form (in duplicate)

3. Recent 1 inch bareheaded color photos (5 photos)

Examination scope:

Basic knowledge of public relations; Communication and coordination; Information dissemination; Investigation and evaluation; Thematic activities; Public * * * management and consulting and other related knowledge.

Examination time: May18165438+1October 9.

Examination method:

This vocational examination is divided into two parts: theoretical knowledge and skill operation examination. Theoretical knowledge test adopts closed-book written test; The skill operation examination is temporarily completed by closed-book written examination. The two parts of the exam were marked with 100, both of which reached 60 points, and passed the comprehensive evaluation as required. Plus 30 minutes of professional ethics evaluation.

Examination materials:

Teaching materials for vocational skills training and appraisal of public officials (special teaching materials)

Certificate:

Those who pass the national unified examination will be awarded the national general vocational qualification certificate of People's Republic of China (PRC), which will be printed under the unified supervision of the Ministry of Labor and Social Security.

ⅶ How to test the public relations qualification certificate?

Declaration conditions:

A, assistant male * * * relationship division:

1, bachelor degree or above or equivalent;

2. Graduates with college degree or above or equivalent and relevant practical experience;

Second, the public relations department:

1, has obtained the qualification certification of assistant public relations teacher;

2. Graduates with postgraduate education or equivalent;

3. Bachelor degree or above or equivalent and engaged in related work for more than one year;

4. College degree or above or equivalent and engaged in related work for more than two years.

Third, senior public relations division:

1, has obtained the qualification certification of public relations teacher;

2. Graduate degree or above or equivalent and engaged in related work for more than one year;

3. Bachelor degree or above or equivalent and engaged in related work for more than two years;

4. College degree or above or equivalent and engaged in related work for more than three years.

Examination time: the examination is conducted four times a year, in April, June, 65438+ 10, and 65438+February. The date, place and method of the specific examination shall be notified separately by the examination institution or training institution where the candidate is located.

(7) Extended reading of public relations professional qualification certificate:

China's first blue book on public relations;

20 16 12 16 China's first blue book on public relations, China Public Relations Development Report (20 16), was launched in Beijing.

As the first professional blue book in the field of public relations in China, China Public Relations Development Report (20 16) took 8 months to complete. More than 40 top domestic scholars, * * public * * relations experts and news media experts participated in it, conducted extensive discussions and in-depth discussions, and directly participated in the compilation work.

In addition to the general report, the book also has nine independent subheadings, including public opinion environment, system construction, image of * *, public opinion guidance, capital public relations, urban public relations, public diplomacy, academic research, and the Belt and Road Initiative. In addition to the summary report, the book also contains many case analysis articles, covering a large number of classic public relations cases in recent years, which can be described as both academic and practical.