Fan Wenyi, an online shopping research scheme;
I. Introduction
As a new life behavior, online shopping undoubtedly has a far-reaching impact on college students who are keen to contact with new electronic technologies. According to the related reports published by CNNIC 1 20xx, the age of online shoppers in China is 18~24 (43.6), and college students account for 49.3% of the online shoppers. With the development of network and e-commerce, college students will become the main body of online shopping groups. Because college students often play the role of leading the social consumption trend, although there is no source of income and limited consumption power, most college students will get wages higher than the living expenses after graduation. If they break through the financial restrictions, college graduates will become the main consumer groups in society, and their consumption behavior during their school days will represent the consumption trend in the next few years. Based on the above thinking, my team members conducted a questionnaire survey among college students to understand the main characteristics of online shopping for contemporary college students.
Two. Investigation background
With the continuous development of the Internet, online shopping, a new shopping method, is welcomed by people. College students with higher education level and like to accept new things have a special liking for online shopping. As a new product of social and economic development, online shopping also has many problems in its rapid development. As a huge online consumer group, it is meaningful and valuable to conduct an online shopping survey on them.
Three. The purpose of the investigation
Through the investigation of college students' online shopping, we can understand the situation, demand and acceptance of college students' online shopping, be familiar with the general analysis of college students' online shopping, find out the problems existing in online shopping, and provide some relevant opinions and suggestions for the majority of student shoppers. Guide the healthy and rational consumption of college students.
Four. sampling plan
Questionnaire survey was used. Contact the monitor of the selected class and randomly select the required samples from their class.
1. Sampling population: all students of Hainan Medical College.
2. Calculation of sample size
We assume that the allowable error is 10%. =0.05, and the formula n=t is calculated according to the sample size. /4e？ , calculate n=240 people.
3. Sampling box: student numbers of all students in Hainan Medical College.
4. Specific sampling method: random stratified sampling with 240 samples. The samples are required to be of different genders, grades (mainly to distinguish between freshmen and seniors), different household registration (mainly to distinguish between urban and rural areas) and different majors (mainly to distinguish between clinical majors and non-clinical majors).
5. Take multi-stage sampling steps:
The first stage: stratified sampling method. All specialties of Hainan Medical College are divided into two categories: medical specialty, preventive specialty, laboratory specialty, stomatology specialty, integrated traditional Chinese and western medicine, traditional Chinese medicine, acupuncture, rehabilitation, imaging and nursing. , and medical marginal majors include health management, marketing, medical insurance, biotechnology, life sciences, psychology, etc. 120 samples were taken from these two majors respectively.
The second stage: simple random sampling. Number the above two majors (file 1), and randomly select two majors, such as medical specialty: clinical and nursing; Medical marginal specialty: health management and medical insurance.
The third stage: further stratified sampling. The scores of the two majors are divided into senior grades (09, 10) and junior grades (1 1), and 60 samples are taken from the senior grades and junior grades respectively.
The fourth stage: pure random sampling again. Choose 30 students according to their student numbers in the lower grades and 30 students in the upper grades.
Verb (abbreviation for verb) Measure and operate 1. Define the concept:
Online shopping refers to the process of searching for commodity information through online professional shopping websites, selecting suitable commodities, and then filling in relevant information, bank account number, etc. , send a shopping request through an electronic purchase order, and the manufacturer delivers the goods by mail order or delivers them to the door through a courier company. 2. List dimensions and indicators: Table 2.
3. Analyze which measurement level each dimension or indicator belongs to (for example): See Table 2.
4. Logical validity: the dimension we measure (1) online shopping; (2) Factors that affect your online shopping; (3) Attitude towards online shopping; (4) The advantages, disadvantages and suggestions of online shopping in your eyes are closely related to our measurement objectives.
Design of intransitive verbs questionnaire Schedule III: Questionnaire
Using the block diagram method, starting from the operation, we discussed our first-class, second-class and third-class indicators.
Seven. Investigation process management and quality control
The questionnaire design of 1 was designed by two members of the team according to the purpose of the survey, and the required content was required to be tested. Finally, all members discussed the revision.
2 Questionnaire distribution and recycling, some questionnaires require more scores, and the qualifications of respondents are strict, requiring all members to complete * * * (240 copies are expected to be distributed, and 30 copies are expected per person).
3 questionnaire statistics, qualitative analysis first, in quantitative analysis, quantitative analysis can use EXCEL/SPSS and other software.
Eight. Time schedule and budget (1) Time schedule 1. Preparation stage: March 6th March 3rd1.
The specific work is discussed and assigned by the group, and the investigation scheme and questionnaire are designed. 2. Investigation implementation stage: 1 April 30th, 2008.
The main task is to contact the person in charge according to the selected class, distribute questionnaires, collect questionnaires, process data, evaluate data quality and get survey results. 3. Data sorting stage: May1May 3 1.
Mainly to sort out the investigation data, conduct analysis and research, sort out the investigation data, comprehensively summarize the investigation work and complete the investigation report.
4. Data analysis and research report writing stage: submit the investigation report in June.
(2) Budget
Material printing fee is 25+4.8=29.8 yuan.
Nine. Findings and analysis
According to the survey results, write a survey analysis report.
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Research plan model on online shopping;
I. Introduction
With the development of Internet and communication technology, online stores have sprung up like mushrooms after rain. In order to save time and cost, more and more people choose online shopping as a new transaction method. As people who are sensitive to the Internet, college students accept online shopping quickly and are potential users in the future shopping market. Based on this idea, we conducted a questionnaire survey among college students to understand the main characteristics of online shopping of contemporary college students, and provide a basis for online merchants to formulate corresponding marketing strategies, so as to better develop in the market.
Second, the purpose of the study
It is required to know all aspects of college students' online shopping market in detail through the investigation of college students' online shopping, so as to provide basis for making scientific and reasonable marketing plans for the expansion of college students' online shopping market.
Third, the content of the investigation
(1) College students' acceptance of online shopping.
(2) The characteristics of college students' online shopping: including gender characteristics, age characteristics and ability to pay.
(3) The reasons for college students' online shopping include two aspects: the reasons for not online shopping and the reasons for online shopping.
(4) College students' choice of shopping websites: including the channels of choice, the reasons of choice, and the ranking of websites.
(5) Characteristics of online shopping behavior of college students: including types of goods or services purchased, purchase frequency, purchase amount, payment method, etc.
(6) College students' attitude towards online shopping: including expectations of products, awareness of rights protection and attitude towards online shopping mall evaluation.
(7) The propaganda means of online shopping malls to attract college students.
Fourth, the questionnaire design ideas
1, number of respondents
The classification criteria of this survey include gender and age. The ratio of boys to girls in the school is roughly 2: 3, and the proportion of students in grades is basically controlled at1:1:1:1. That is, from freshman to senior, 60 boys and 90 girls were selected from all grades for investigation.
Due to the universality of online shopping among contemporary college students, although the difference of majors will theoretically affect the consumption of online shopping, the conclusion drawn from the inquiry and investigation and analysis of different majors by members of this group is that this difference is not great, so the standard of professional difference is ignored.
2. Specific stratification of interviewees
Investigate the apartment buildings and corresponding floors where students of different genders and grades live in advance. Draw lots to draw out the floors where respondents of different grades and sexes live.
Questionnaire sample:
1, your score is:
A. freshman B. sophomore C. junior D. senior
2. Your gender is:
A. Male B. Female
3. What is your average monthly inter-school expenses?
A.A.500 Under 500 yuan B.50 1-800 yuan C.801-1000d.1000 Yuan.
4. Have you ever shopped online?
A. did you get a b?
(choose? Answer? Choose the answer from question 6. b？ End the questionnaire by the fifth question. Thank you for your cooperation. )
5. The reason why you don't choose online shopping is that
6. How often do you shop online?
A. once a month on average. Once a year on average.
D. more
7. How much do you usually spend on online shopping every semester?
A 150 yuan B 15 1300 yuan C 30 1450 yuan
D. 4565438+ 0 yuan
8. You can choose several main channels for online shopping:
A. Newspapers and magazines B. Television C. Internet D. Introduction of relatives and friends E. Banker F. Others
9. The reason why you choose online shopping is that you can choose more than one:
A. save time and money. B. the operation is simple. C. find rare suppliers. Out of curiosity, interesting
Verb (abbreviation for verb) survey area
Chengdu University Campus and Student Dormitory
Sampling method and sample size design of intransitive verbs
1. data acquisition method
We will collect data in the form of questionnaires and send them separately to improve the recovery rate.
2. Determination of sample size
According to the calculation method of sample size, when the confidence level is 95% and the allowable sampling error ratio is 4.5%, the sample size should be 494.
However, considering the overall scale, quota allocation at all levels and questionnaire recovery rate, we will take 600 as the final number of questionnaires.
Seven. Methods of investigation and implementation
1. interviewer training
Training must be pragmatic. This time, we decided to hold a concentrated lecture for its personnel training, and hired an experienced investigator to teach investigation skills and experience face to face. And educate them to fully understand the significance of market research, cultivate their strong sense of professionalism and responsibility, correct their work attitude and style, and stimulate their enthusiasm for investigation. (See Appendix II)
Step 2 investigate in advance
Before the official visit, according to the above sampling survey method, two trained interviewers, one male and one female, were selected from each of the four grades for pre-survey, so as to verify the correctness of the above scheme and make timely amendments.
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On Fan Wensan's research scheme of online shopping:
I. Background
Today, with the vigorous development of network globalization, have you done it? How can you know what's going on in the world without leaving home? . Online shopping, a convenient and quick way of shopping, has been accepted by many people, especially avant-garde college students. College students account for a large proportion of online shopping groups in China. While online shopping provides convenience for college students' life and study, college students have also become a huge potential market for online shopping, so it is of far-reaching significance to conduct in-depth investigation and research on college students' online shopping behavior.
Second, the purpose
This research on college students' online shopping behavior is mainly to understand the current situation of college students' online shopping. While studying the process of market investigation and analysis, we also understand the online shopping consumption of college students' market, so as to develop the online shopping market of college students.
Third, the content
1. What channels do college students learn about online shopping?
2. College students' understanding of online shopping process
3. The frequency of college students' online shopping
4. College students' demand for online shopping
5. Comparison between traditional shopping and online shopping
6. Problems existing in current shopping websites.
7. In view of some problems existing in online shopping, develop the potential of online shopping for college students.
IV. Research fields, research objects and samples
1: Research field: Urban Construction College
2. Object: Urban construction college students.
3. Sample: 200 students were randomly selected.
Research methods and means of verbs (abbreviation of verb)
1, survey method: random sampling.
2. Research methods: This time, the questionnaire survey method was mainly adopted, and the data obtained were processed manually. Mainly for the campus random sampling survey method.
The process is as follows:
1) Design the survey plan and questionnaire, and define the survey direction and content;
2) Issue questionnaires. Students from Urban Construction College were randomly selected as the survey objects.
3) Conduct manual statistical analysis according to the recovered valid questionnaires.
Six, the number of questionnaires and distribution methods
1. Number of questionnaires: 200.
2. Delivery method: random delivery
Seven. Methods of data collation and analysis
arrange
Finishing is to classify and express in one or several ways, so as to facilitate the following analysis. For all kinds of data, the first is classification, which usually includes counting data and measuring data, of which the latter has four levels: category, order, equidistant and ratio; Then, there are two methods: frequency distribution table and frequency distribution chart, in which the former includes simple frequency distribution table, relative frequency distribution table, cumulative frequency distribution table, cumulative relative frequency distribution table, cumulative percentage frequency table and so on. And the latter includes scatter chart, line chart, bar chart (also called histogram) and circle chart (also called pie chart).
Qualitative data are usually classified according to certain standards. For example, the data of a certain subject can be classified according to historical clues; Can be classified according to different viewpoints; It can be classified according to the nature of the problems studied; It can also be classified by sub-topics, and so on.
Qualitative analysis and quantitative analysis.
Data analysis can generally be divided into qualitative analysis and quantitative analysis from the perspective of methodology, and usually these two methods should be combined and used interactively in the actual analysis process. Because qualitative analysis and quantitative analysis complement each other and are a unified continuum, qualitative analysis provides the basis for quantitative analysis, and the results of quantitative analysis should be explained and understood through qualitative analysis.
2) Qualitative analysis method
Qualitative analysis is a (comprehensive) analysis of the qualitative provisions of data. Besides dialectical materialism and historical materialism, analytical philosophy, phenomenology, hermeneutics and other philosophical viewpoints and methods, logical methods such as comparison, induction, deduction, analysis and synthesis are mainly used. At the same time, it is also required to test and evaluate the reliability indicators such as reliability, validity and objectivity of the analysis results.
3) quantitative analysis method
Two situations need to be distinguished here: first, if the collected data are already some data, you only need to choose the appropriate statistical analysis method for processing and analysis according to the conditions and needs; The second is to make further quantitative analysis of the collected qualitative data. For example, in order to study the teaching material structure of a certain discipline, we may have collected several versions of the teaching materials of this discipline and related disciplines (including the past and present). Obviously, we need to compare them first. How to compare? Quantitative treatment and quantitative analysis may be required; For example, it may be very important to analyze students' mistakes in learning a subject and collect all kinds of factual written materials.
Eight, research time
1.20xx June 20th: Design the survey plan and questionnaire.
2.20xx June 2 1 to June 22: Collect market information.
3.20xx June 23rd: Collate and analyze market information.
4.20xx June 24th: Write the market research report and the summary of the research report.
Nine. budget
Write a survey report 10 yuan.
Transportation expenses (9 persons)
X. Ways of submitting investigation reports
Print electronic documents