Amazon training knowledge points are divided into two aspects, namely Amazon primary marketing and Amazon precision marketing.

These two aspects have different pertinence, and can also give people who want to engage in this industry some peer-to-peer understanding. Primary marketing, as its name implies, is more suitable for some novice sellers, that is, businesses that have no experience before and may not know much about cross-border e-commerce or even Amazon platform; Precision marketing is more suitable for people with e-commerce experience or people who understand Amazon platform. They know some marketing methods and need platform training to learn more about cross-border products and start their own cross-border e-commerce journey in Amazon.

1. Primary marketing training: Amazon account, account-related risk control, Amazon interface, Amazon's unique functions and Amazon's four core modules. (Amazon product development, Amazon sales, Amazon customer service, Amazon marketing promotion)

2. Precision marketing training: teach you how to do keyword analysis, optimization, promotion, social marketing and practical training of social tools in Amazon, develop old customers' practical operations with email marketing, and establish personal product brands. Take Amazon's official training process as an example:

The first stage: rapid growth (3 courses)

Stage tasks: site selection, logistics planning, marketing planning, accounting preparation, commodity delivery, stocking, order processing and daily maintenance.

The second stage: breaking through the bottleneck (3 courses)

Stage task:

In-depth study of consumer demand, improve the success rate of product selection, broaden categories, increase advertising traffic, optimize advertising ACOS, brand building/promotion/transformation.

Stage 3: Double Risk Management (2 courses)

Stage tasks: prevent account risks, deal with account problems and expand business to Europe.