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Implementation scheme of e-commerce entering rural areas
Implementation scheme of e-commerce entering rural areas

In order to conscientiously implement the spirit of the Notice of the General Office of the People's Government of the Autonomous Region on Forwarding the Implementation Plan of the Thousand Villages E-commerce Project in the Region (X [20 15]No.) and the Notice of the Department of Commerce and the Department of Finance of the Autonomous Region on Declaring E-commerce to Enter the Rural Comprehensive Demonstration County in 2015 (X [2015]No.) In order to realize rural e-commerce in XX, to enable farmers to enjoy the same online shopping environment as urban residents, invigorate the circulation of agricultural products, support rural youth to start businesses, promote agricultural efficiency and increase farmers' income, and contribute to overall urban and rural development, this implementation plan is formulated.

First, the general idea.

Relying on the advantageous industries and characteristic products in XX town, we will focus on cultivating and expanding rural e-commerce business entities, support the construction of characteristic rural e-commerce platform in XX town, accelerate the construction of rural e-commerce support and guarantee system, actively explore the establishment of institutional mechanisms to promote the development of rural e-commerce, continuously improve the application level of rural e-commerce in XX town, broaden the online sales channels of agricultural special products in our town, and promote the overall improvement of rural circulation modernization level.

Second, the basic principles

(a) according to local conditions, highlighting the characteristics. Give full play to the unique geographical and characteristic advantages of XX Town, highlight the brand, variety and quality, focus on the development of agricultural products circulation, high-quality rice, seed corn, vegetables, Huatai agricultural specialty agricultural products, Cynomorium wine, Muslim beef and mutton, Miaomiao Lake tourism, etc., expand brand promotion and online marketing, and enhance the added value of products.

(2) government promotion and market operation. In accordance with the principle of "enterprises as the main body, government as the driving force and market operation", we should give full play to the advantages of e-commerce, break through the bottlenecks of rural network infrastructure, e-commerce operation, logistics distribution and talents, fully mobilize the forces of circulation, logistics, postal services and communications, build and improve the rural e-commerce distribution and comprehensive service network, and promote the overall improvement of rural circulation modernization.

(3) Integrate resources and improve functions. Adhere to the combination of convenient service, industrial development, agricultural product circulation and beautiful countryside construction, and integrate various resources such as large rural farmers, agricultural product cooperatives and family farms in line with the principle of convenience, pragmatism and high efficiency to build an e-commerce purchasing and consignment service system in our town, reduce farmers' shopping costs and expand agricultural product sales channels.

Third, the construction content

Guide and support the landing of e-commerce in rural areas, improve the application scope of e-commerce in rural areas of our town, cultivate and develop rural e-commerce enterprises, give full play to the comprehensive service function of e-commerce, and accelerate the development of e-commerce ecological chain for residents' lives, such as e-commerce, online shopping, online payment and express delivery.

(A) the main body of construction

According to the actual situation of XX town, five village-level (community) e-commerce service sites will be built in the town, including XX Village, XX Zhuang Village and XX Street Community 1 each, XX Village and XX Village 1 each, and XX Village, XX Development Co., Ltd. and XX Agriculture Co., Ltd. 1 each.

(2) Construction standards

All e-commerce companies are built in accordance with the "Ten Ones" requirements of the Rural E-commerce Work Plan (No.XX [20 15]XX) issued by the county people's government, namely: unified door size and logo, a desk, a chair, a computer, a TV set, a POS machine, a set of system software, a printer and a set.

(3) Function setting

Construction of online distribution service, online sales service of agricultural products, rural youth entrepreneurship service, online purchase of rural basic daily necessities, goods receiving and dispatching, electronic payment, water and electricity payment, rural finance and other services that benefit the people. Collect the demand information related to the agricultural products market in the village, such as price and quantity, and connect with the county-level e-commerce public service center to obtain resources to meet the needs of rural (community) villagers.

Fourth, the implementation steps

(1) Situation (September 65 +05-September 30)

Deploy personnel to organize a thorough investigation of the basic situation of the town. I. The economic development of the whole town, mainly including the basic information of regional GDP, fiscal revenue, investment in fixed assets, industrial added value above designated size, per capita net income of farmers, etc. 20 14. The second is the industrial base of the town, including the development scale of local characteristic agricultural products, handicrafts, industrial products, tourism and other industries, and the market coverage and market share of characteristic industries. The third is the basic situation of e-commerce in this town, that is, the current development status of e-commerce, including enterprises, personnel engaged in e-commerce, key online sales products, transaction amount, local online shopping amount, etc. The fourth is the situation that the town's e-commerce enters the rural logistics express delivery.

(2) Make a plan (65438+1October 8-65438+1October 65438+May 5)

Formulate the implementation plan of e-commerce entering rural areas in XX town, and set up a leading group for the creation of e-commerce entering rural demonstration towns. Further revise and improve the project implementation plan, and report it to the County Bureau of Commerce and the County Finance Bureau for the record.

(3) Promotion (65438+1October16-65438+1October 25th)

After arriving in the county, our town organized a mobilization meeting of "E-commerce into the rural project", giving full play to the propaganda and encouragement role of radio, newspapers, TV stations and other media to ensure early preparation, early publicity and early implementation of undertaking enterprises.

(4) Promoting implementation (65438+1October 26th-65438+February 3rd1)

It is planned to build an e-commerce platform and a public service platform for circulation information in XX town, and carry out bidding-related work in a timely manner in accordance with the Bidding Law and relevant regulations, and promote its implementation in an orderly manner. In the process of implementing e-commerce in rural areas, the town e-commerce leading group ensures various safety and legal requirements, formulates corresponding work plans according to the development of the situation, and promotes the implementation process of the work.

Verb (abbreviation of verb) forms a leading group.

The leading group for rural construction e-commerce in XX Town was established, with the following members:

XXXX

There is an office under the leading group, which is located in the People's Livelihood Service Center, with XXX as the director of the office, specifically responsible for daily work and coordinating and solving specific problems in the construction of e-commerce platform.

Requirements of intransitive verbs

(1) Increase publicity. Strengthen the publicity, education and training of rural cadres, and improve their ability and professional quality in developing e-commerce in rural areas. Use WeChat, Weibo, banners and other means to vigorously publicize various measures to develop e-commerce into rural areas, and enhance the confidence of enterprises in investing and applying e-commerce. Organize various training courses, lectures and other activities to create a good atmosphere for the government, enterprises and all sectors of society to participate in promoting the development of e-commerce.

(2) Increase policy support and support. Study and formulate policies and measures to promote the mutual support and coordinated development of communication, finance, rural circulation informatization and e-commerce, and establish and improve a diversified and multi-channel financing mechanism that adapts to the development of rural circulation informatization and e-commerce.

(3) Strengthen the supervision of rural e-commerce industry. Establish and improve the management system, strengthen the construction of e-commerce standards and statistical system in our town, strengthen the supervision of online goods and services involving administrative licensing, and guide the standardized and orderly development of e-commerce. Cooperate with public security, market supervision, taxation, commerce, culture and other departments to supervise e-commerce activities, promote the law-abiding operation of online transaction subjects, vigorously crack down on illegal activities such as online fake sales and online fraud, and improve the protection mechanism of e-commerce consumers' rights and interests. Regularly evaluate the construction and application of e-commerce, submit the progress of the project and the annual work summary in time to ensure the effectiveness of the work and promote the healthy development of rural e-commerce.