What is the publishing performance of the reading guidance enterprise? Number of dealers * Total sales of dealers. The marketing ability and sales performance of channel dealers directly affect the total sales performance of enterprises. A small step to improve the training effect of channel marketing on a single dealer, after repeated by dozens or hundreds of dealers, will bring about a substantial increase in the sales performance of enterprises. Therefore, enterprises are willing to invest in channel marketing training to stimulate the marketing power of channels and terminals, but the money has been invested, but the effect has not been achieved. Where can enterprises seek breakthroughs? Fast access to the channel marketing business school can help enterprises realize channel marketing. Channel marketing training is an important means for enterprises to improve their channel and terminal marketing capabilities and achieve performance growth. Therefore, many agent distribution enterprises and chain enterprises often have a training department, in order to better convey the concept of enterprise market operation and management, conduct market guidance and training, so that channel dealers can better and faster implement the enterprise's market plan, thus realizing the growth of the total sales performance of enterprises. However, many enterprises have not benefited a lot from channel marketing training. Dealer training is often to cope with errands, passive cooperation, even after the meeting, as in the past, with little effect. Due to the lack of professional course customization writers, in-depth understanding and comprehensive grasp of the real training needs of channels and terminal distributors, there is no complete and systematic channel marketing training course system in the course setting, and the update is slow. In order to make up for this deficiency, many enterprises often buy courses from outside, but the courses they buy are not in line with the current situation of enterprise channels and terminals, lack of pertinence, and can not help dealers solve on-site problems. 2. The ability of lecturers is uneven and the training effect is poor. Because there is no standardized and systematic channel marketing training system, most training courses are just PPT. However, trainers in many enterprises are not professional trainers themselves, and their training ability is uneven, and there is little practical experience between channels and terminals. Therefore, in the training process, it is difficult to make dozens of PPT vivid, thorough and clear, but it is easy to form dogmatic courses and empty sales theories. 3. Traditional training methods are traditional, with long training period and poor timeliness. Traditional training methods often focus on offline teaching, or corporate dealers gather at headquarters for unified training, or train lecturers to tour teaching in various channels and terminal outlets all over the country, which is not only expensive, but also has a long training period and poor timeliness, and the effect is difficult to detect and evaluate. In addition, many enterprises adopt top-down hierarchical training in training. The more intermediate levels, the lower the training effect, and the longer the training period, the worse the timeliness of training, the difficulty in coordinating the venue and time, and the relative difficulty in organizing personnel. 4. Without a perfect and effective training mechanism, it is difficult to evaluate the training effect. Because there is no perfect and effective training mechanism, dealers are always passive in training, unable to take the initiative to learn advanced, not only lacking enthusiasm, but also difficult for enterprises to follow up and control the training process of dealers and monitor the training effect. It is impossible for enterprises to know which dealers have mastered the training content, which dealers have not understood it thoroughly, how much they have mastered, what puzzles they have, and what training support they need from enterprises, thus further affecting enterprises. In addition to the above problems, with the expansion of enterprise market and the rapid growth of the number of channel providers, there is a serious shortage of trainers. For enterprises, when there are 50 or 60 franchisees or nearly 100 franchisees, 35 trainers can still meet the demand. However, if the number of franchisees is hundreds or even thousands, even if the number of trainers increases to ten, it is difficult to meet the immediate training needs of enterprises. In particular, the opening of Jiameng new store urgently needs the help and support of enterprise market operation. At this time, trainers have to be exhausted and rush about in various terminal markets across the country.