1, display

Use the illusion of space to enrich the display of goods and reduce operating costs. Making full use of mirrors, lights and other means in commodity display can not only make commodities appear colorful, but also reduce the number of displayed commodities and reduce the loss and operating costs of commodities. In some areas with small space, use mirrors, lights and other means to make the space bigger.

2. restaurants

Use the illusion of movement to adjust the service means. There is a cake cutting stall near the pier of the dam of Changtan Reservoir in Huangyan, Zhejiang. When the shopkeeper sells cakes, he cuts them less on purpose. After weighing, he found that the weight was not enough. After weighing, he added a little more, but it was still not enough. Finally, he cut more and added it, so that the tail of the scale became higher. This is the influence of sports illusion on customers.

3. Quality

Use the illusion of color contrast to improve economic benefits. The owner of Sanye Coffee Shop in Japan made an interesting experiment: more than 30 people were invited to drink four cups of coffee with the same concentration, but the colors of the four cups of coffee were red, brown, yellow and cyan. Finally, it is concluded that almost everyone thinks that a red cup of coffee is too strong.

About two-thirds of people who use brown cups think it is too strong; The feeling of using a yellow cup is that the concentration is just right; The one with the blue cup feels too weak. From now on, Sanye Coffee Shop will use red cups to hold coffee, which not only saves costs, but also makes customers satisfied with the quality and taste of coffee.

4. Body shape

Using the illusion of geometry, we can provide targeted services and get better service results. The vertical zebra crossing uniform of Argentine football team is very distinctive among the uniforms of football teams all over the world.

Step 5: Stage

Stage art design is to use people's optical illusion to complete the creation of drama space modeling. The so-called optical illusion "is an objective and true perceptual image that people feel when they know things, but it is different from the objective and true nature of things."