2. Column title, compared with the column image propaganda film, the "propaganda" function of column title is weakened, and the "prompt" function is strengthened. In channel arrangement, the title of a column is always inserted before the start of the program, and its important role is to remind the audience of the column to be watched or being watched.
3. Column spacing is usually presented in 3-5 seconds of 3D or 2D animation, which is often a cut-and-paste version of the column title. The role of Pianhua is to highlight information such as "column name and column identification". The design of the film flower should conform to the feeling of the film title.
4. At the end of the column, TV column, as a TV cultural product, has its own copyright and other legitimate interests. Especially in the trend of separation of production and broadcasting of TV media, many channels are integrating and utilizing social resources, purchasing and broadcasting excellent programs, and improving channel ratings. In this case, the producers and producers of the column have the necessity and demand to spread and express, which is the main reason for the end of the column.
5. Corner mark of column, as the image symbol of column, its function is not only decorative embellishment. The design and application of column corner is an important means to build column brand image and audience recognition. The important function of the column corner is to remind the audience what column and channel they are watching at any time. In addition, channel vendors develop column corner labels as advertising resources to bring advertising revenue to channels. The most common way is the combination of column angle sign and commercial sign.
At present, TV packaging has become one of the most commonly used concepts in TV stations, TV program companies and advertising companies.
When it comes to packaging, everyone seems to know its meaning, but few people do further research and discussion on the definition, connotation and extension of TV packaging and its functions. In fact, packaging is a borrowed word. Packaging in a broad sense refers to the packaging of products. The reason why packaging is used in TV is because the packaging of products and TV have something in common. Its definition is to standardize and strengthen the overall image of TV programs, columns, channels and even TV stations. These external formal elements include sound (language, acoustics, music, sound effects, etc.). ), image (fixed the picture, moving picture, animation), color and other elements.
The packaging of TV programs, columns and channels can play the following roles: (1) highlight the individual characteristics and characteristics of their own programs, columns and channels; Establish and enhance the audience's ability to identify their own programs, columns and channels; Establish the brand status of your own programs, columns and channels; Make form packaging and programs, columns and channels an organic part; The packaging of good programs, columns and channels can be pleasing to the eye, and it is a beautiful work of art in itself.
Packaging is the need of the development of TV media and the symbol of the maturity and stability of TV programs, columns and channels. Nowadays, TV viewers have to face dozens of TV stations and channels every day, especially dozens of types of programs and columns. There is fierce competition among stations, channels and columns. The audience has both active choice and great blindness. In this case, the role of packaging is self-evident. Paying attention to the packaging and advertising of goods is a necessary strategy for businesses. The packaging of TV programs, columns and channels should be similar to the development of commodities. As dozens of channels broadcast at the same time, TV viewers choose you, which is your success; Without you, all your efforts and inputs are equal to zero. An important condition for the audience to choose you is to know you, and packaging is the most direct means to know you.