A: This question is a bit big. I want to give a comprehensive answer. Even I, a 20-year-old practitioner, dare not draw a conclusion easily.

In front of "China Renmin University Network Education", I salute you and the National People's University Network Institute. As an official and staff member of online education, I am undoubtedly lucky, standing at the upstream and top of the industry, always making rules for the proposition of enrollment. However, the theme is obviously Xiao Bai who wants to enter this industry. From the perspective of students and the market, your answer is not wrong, but as an entrepreneur, it is obvious that there is not enough information.

The answer of "Baidu netizen 2ad766e" undoubtedly made a very good supplement to the above shortcomings. For entrepreneurs, it is obviously lucky to have such an entrepreneurial mentor. However, the problem is that the entrepreneurial tutor's answer does not clearly describe the information in the industry. It is estimated that either you don't know much about it, you can only make moves from the perspective of entrepreneurship, or you have scruples and are afraid of provoking public anger.

Introduce your own experience in the industry. I have worked in the adult education promotion industry for more than 20 years, mainly in the online education industry. Starting from 20 17, I mainly engaged in open education and self-taught examination. In terms of entrepreneurial experience, in 20 10, the team that has been holding a group to keep warm ended up in the most common partnership system in China, with one person absconding with money and the rest being redeemed.

My answer to the question of the subject is as follows:

First, this industry is really just needed and will get better and better in the future. Despite the failure of individual entrepreneurship, I am still optimistic about this industry among many entrepreneurial industries.

Second, this industry is the official market. As a practitioner, you can only start with enrollment and follow the rules of the school, and don't assume responsibilities that don't belong to you. This is a huge price and a bloody lesson.

Third, this industry is still in the blue ocean stage (it has turned red), and there are industry barriers, but competition is everywhere. Everyone else you can think of has done it, but it is impossible to differentiate your methods and recruit students without them.

Four ways to improve adult education: adult college entrance examination, open education, online education and self-study examination. At present, the profit of adult college entrance examination is the thinnest, and the main profit points are pre-test counseling (the cost is 500-800 yuan, the cost is 100-50 yuan, so it is best to compile books by yourself) and tuition rebate (the tuition fee ranges from 3,000 to 6,000, and the rebate fee ranges from several hundred to 1000). The best profit is self-taught examination (gross profit 30%-50%). The gross profit of open education is 30%(2 years, the return fee is about 2000 yuan). Online education is more expensive than open education, but the admission rate is low, the enrollment index is limited, and the profit rate is ok, but the profit is not very good.

Five, the legal form of adult education promotion industry entrepreneurship, the formal practice is to set up correspondence stations, learning centers, teaching stations, etc. The investment scale is relatively large (regardless of the situation). Considering the financial situation of the subject, entrepreneurs' own funds will not be too abundant. It is generally recommended to set up an education company, and then contact these legal sites to discuss the distribution ratio. The key investment of project funds is enrollment, advertising, commission, reward and so on. Generally, the investment scale of first-tier cities is 6,543,800,000, that of second-tier and third-tier cities is 500,000-800,000, and that of fourth-tier and below cities is 200,000-300,000. The number of personnel is initially controlled within 3 persons (1 for management, 2 for enrollment, and allocated after educational administration). One-year enrollment is divided into spring and autumn. As long as we survive the first year and the enrollment exceeds 100, the third quarter will be even better. The profit dividend period is two and a half years later (the fifth quarter of enrollment).

Sixth, regarding the third largest market mentioned by "Baidu netizen 2ad766e", the scope is wide, not limited to two or three kilometers around, and it is best to lay out the whole country. I don't agree with this statement. In the early stage of starting a business, you should sink deep and get opportunities in a refined market. If the layout of the country, it is estimated that people with this amount of money will not come here to ask questions. Just spend some money to hire a consulting company to talk about it. The individuals I see can do it in the local market and the whole country wants to do it. If it is similar to Zhonggong, we cannot rely on adult education to upgrade the industry, but must rely on more profitable training products. At this stage, the product of academic upgrading is not important.

Seven, the above is just to invest in an education company with improved academic qualifications. As for the future funds, it is still necessary to find projects from the source and rely on the trees of colleges and universities to enjoy the cool.

I'll be glad if these can help you a little (I typed so many words for nothing). I don't need your attention. I don't want to advertise I just said something I know for your reference.