I have been in class for almost six years, and the number of students has remained at around 40. I say maintenance because I control the number of students in each class, and each class does not exceed 7. This is convenient for self-teaching and ensures the quality of teaching.
You said that there are children in your class who feel that they will never come again after only one semester, which shows that your teaching is very effective. Children can make progress in a short time, but many calligraphy classes can't achieve this effect. This is your advantage. Since you have an advantage in teaching, you don't have to worry about the source of students. Because you teach well, there will always be parents to introduce students to you. In fact, if it is taught by one person, the more students, the better. There are too many students to take care of. This will affect the quality of teaching. Teaching quality is affected, word of mouth is affected, word of mouth is affected and students are affected. This is a vicious circle.
In fact, we can change our thinking, not to be big first, but to be strong first. What is strong? The teaching method is better than other places, and the students' writing level is also higher than other places. Grasp these two aspects first, and someone will come when the time is ripe. At that time, parents won't choose teachers, but you can choose the students you want.
Tell me about my experience. I will pay close attention to the above two points and strictly control the class size. If it exceeds, I won't accept it. If the course is held for one year, I won't have to distribute leaflets all over the street and engage in price wars with my peers. Now I'm still controlling the class size. Every semester, parents will make an appointment for me to reserve places for my children. By mistake, hunger and thirst marketing is realized. At this time, you will find that you teach half the children in other classes. Each class is quiet and you don't have to spend time on discipline, but the tuition is not less than others. Take the fine small class route, there are few students, the teaching quality is guaranteed, the teaching quality is guaranteed, and parents with high prices will be willing to come.
Let me change your mind. I don't know if it will help you.
This is a good question. Yi Yong often thinks about it. In fact, for individuals, this teaching method is systematic and effective. No matter what method is adopted, teaching, learning, understanding and improving are all good methods. Offline writing is mainly for children. It would be nice to attach the standardized teaching materials of China Hard Pen Calligraphy Association. Online is aimed at adults, mainly teachers, students taking the postgraduate entrance examination and students preparing to take the civil service examination. The method is unique and the effect is good.
It is really difficult to pay attention to enrollment. Of course, there are many ways to satisfy your admission. There are many ways now, such as bringing the old with the new, group buying, public lectures, calligraphy into school and so on. If it is online teaching, we need to do a good job in publicity and advertising, and also find a better platform. In addition, chain enrollment is the most effective, that is, students can learn real things from you and make real improvements.
There should be a variety of ways to recruit students, and scientific and effective methods are endless. This so-called method can only be used for reference and need not be used. Of course, the so-called methods also need to keep pace with the times. We used to send out business cards and advertise. Now it seems that these things are completely meaningless. This is a vivid example.
I have been teaching calligraphy for many years to answer this question.
First, give full play to the role of advertising.
As we all know, advertising has become an indispensable part of life. There are many products that we first knew through advertisements, and some products have been selling well because of good advertisements. For example: melatonin. The reason why melatonin has been in the forefront for more than ten years is directly related to its advertising in CCTV for more than ten years. Therefore, in order to maintain or even expand the number of calligraphy classes, advertising is necessary. What about advertising? Some people say that advertising at the school gate is a good idea. But at present, advertisements are not allowed at the school gate, so many students or parents throw them in front, and the effect is not very good. I used to take a multi-pronged approach:
1, send someone to the school gate. It's not all-weather, it's noon and afternoon. The best effect is the day when students get their transcripts, because students are facing holidays and parents are thinking about holiday arrangements;
2, to the door of the community, mainly two weeks before the holiday. After dinner every day, especially on Friday and Saturday, the effect is good, because many parents will take their children out for a walk. I also sent it to the corridor of the community, but the effect was not very good, and it is not allowed to be sent now. I found that there is a place where the advertising effect is very good, that is, parking on cars or electric cars under the building, and sometimes on the street. In addition, I have posted or advertised in the advertising column of the community, and this effect is not ideal; Contact the head teacher of the school and send the advertisement together with the students' summer homework. This method is ok for rural primary and secondary schools. It was allowed in cities before, but it is not allowed now.
4. Organize students to participate in various calligraphy competitions, even the "Pheasant" calligraphy competition, because many parents are utilitarian now, so if their children win prizes (no matter what prizes), they will be very happy and publicize them everywhere. The function of this kind of invisible advertisement is sometimes much more useful than spending money.
Second, lead students to write calligraphy at the gate of the community or on the street, and give away couplets for free.
It is best to be three weeks before the Spring Festival. If it is too late, others will buy it themselves, or some shopping malls will hold activities and send couplets, and this plan will be ruined (this is my experience). Buying some beautiful blank couplets online and leading students with good handwriting to write couplets at the gate of the community or on the street is sometimes much better than advertising in the school: you know, people who get couplets every day will think of a group of students writing calligraphy on the street as soon as they enter the door. If there are children at home who want to study, will they think of you first? Several of my students were introduced by people who studied calligraphy. Ironically, I once took several students to write calligraphy at the gate of a community and parked their cars on the sidewalk at the gate of the community. As a result, the city management wanted to post my note. Later, I said "free couplets for Chinese New Year", but they didn't post them either. In addition, I also sent several Spring Festival couplets to each student, asking them to give them away for me to expand my influence.
Third, practice internal strength and improve teaching level.
No matter how good the advertisement is, no matter how loud the cowhide is, it is useless without excellent level. Even if there are 40 students today, maybe four students will leave tomorrow. As the saying goes, "the smell of wine is not afraid of the depth of the alley." Therefore, if your teaching level is high and the effect is good, people who want to learn will contact you actively. Of course, in addition to "software", hardware should also keep up. For example, the environment of your calligraphy class should be clean and beautiful, the desks and chairs for writing calligraphy should be new, and the environment inside or even outside your classroom should be better. After all, most of the children who are learning calligraphy now have good conditions at home.
In short, the method is dead and people are alive. As long as you are a conscientious person, you will spend some time on "research and teaching" in enrollment. I don't think "enrollment" will be a problem. The above is my own experience, and I hope it will be helpful to calligraphy teachers who are starting or about to start classes.
At first glance, I think this question is very simple and easy to answer, but I carefully looked at the supplementary conditions given by the questioning teacher and selected several keywords: it was opened for two years; At most, there are more than 40 students; Teachers can only teach, not recruit students, and there should not be many further teachers, or even only one or two.
Based on these conditions, I can boldly speculate that this is a small calligraphy training class with a small campus, few teachers and a single training class; However, the advantages are also obvious. Teachers have solid teaching skills, and students have better stability and higher satisfaction.
If it is really the calligraphy training class I described, it is obviously not suitable for the enrollment mode used by some mature training institutions, such as some daily outgoing calls, local promotions, marketing activities and so on. Because all these enrollment activities are accompanied by huge human and material costs, it is necessary to choose effective enrollment methods for such institutions according to local conditions, so I think we can try to start from the following two aspects:
First of all, we must seize the advantage. Since the existing students are satisfied with the teacher's teaching level, start with the introduction, and stimulate the existing old students by formulating some preferential activities to bring the old and the new, so that they can help you mobilize relatives, friends and classmates to bring you new students. This is the lowest cost. If the customer satisfaction is good, the effect of bringing the old with the new is also good.
Secondly, calligraphy teachers need to find local platforms, such as calligraphy associations, or contact familiar community businesses and so on. With this platform, you can take your students out to participate in some live exhibitions of calligraphy works, and then you can go to the community to write for the old people, send blessings, Spring Festival couplets and so on. On holidays, you can also take part in some local calligraphy competitions to add some sense of honor to children.
Participating in some local business circles and community activities will help your calligraphy class to make an exposure to the outside world. In this process, pay attention to keep in touch with the parents who consult, because they are all your potential customers.
The biggest advantage of the above two methods is that they don't cost much money and won't take up too much of your time. The activity operation is relatively simple and the cost is low, which is more suitable for small institutions to carry out simple and easy-to-use enrollment activities.
Of course, if you have other ideas or good suggestions, you can also discuss these issues with me, hoping to help you.
Hello, I'm Uncle Wang from Xiaowengou. As a teacher who has been engaged in painting and calligraphy education for more than five years, I think I have some experience for your reference:
First, a clear target customer is the most important point! According to my experience, students who learn hard pen are mainly concentrated in three stages: big class, senior one and senior two in kindergarten; Students who learn Chinese calligraphy are generally older. But in general, most students in calligraphy classes learn hard pen, so the enrollment targets are mainly children with hard pen learning needs. Junior high school students and adults may have them, but they are often few, so there is basically no need to hold out too much hope.
Second, give up useless enrollment methods. What methods are useless?
1, distributing leaflets not only wastes cost and energy, but also often has little effect. Believe me, few students will sign up according to the propaganda of leaflets.
2. Fight price wars with peers to normalize low-cost drainage activities. This method is hard to say, and it is difficult to make a profit, which will eventually cause serious harm to peers and themselves.
Third, the general learning time of hard pen is not long, and those who learn brush generally insist on learning for several years. So it is normal for students to study hard and not renew their fees. Poor learning will affect the reputation of the calligraphy class.
Fourth, doing calligraphy classes and accumulating word of mouth is the best way to recruit students! More than 80% of the students here are introduced by their old parents. So how can parents of old students be willing to introduce new students? First of all, he must teach his children well and get the approval of his parents; Then often communicate and interact with parents; Parents who introduce new students can also be given some rewards, such as introduction fee and class time reward.
Finally, I would like to give all the teachers who offer calligraphy classes a suggestion: take teaching quality as the foundation and teach every child well as the center. After all, it takes hard work to strike while the iron is hot! If you have any ideas and opinions, you can also discuss them with me. Thank you!
There are 40 good people who will be fooled. General 10-20 people is not bad. Besides, it's useless to write well. As long as we can communicate and get to know each other, we can achieve the purpose of writing. To be a calligrapher, you are a talented person. Generally 10000 is empty, so it is certainly difficult to recruit students.
First of all, there must be a teacher with excellent calligraphy as a tutor. Then, there is a set of scientific training methods, which can quickly improve students' calligraphy level in a limited time.
Copy a color leaflet and send it to the school gate. Print your calligraphy on a single page. The benefits of children learning calligraphy are also printed, and the rewards you get are also printed. Print one page on both sides. There are always parents who are too excited to contact you.
Develop cross-industry promotion alliances with shopping malls and distribute some study vouchers in these stores, such as free audition, trial study and tuition vouchers. In this way, people's business is booming and you have students.
newspaper advertisement
Wechat friends circle beckons
Weibo advertisement
Various advertisements, wechat, Tik Tok, small business newspaper, etc.
Support from friends and family.
Hello, I'm Zhimo, and I'm glad to answer your question!
Suggestions on how to recruit students are as follows:
1, calligraphy exhibitions can be held at the entrance and exit of supermarkets (shopping malls) (libraries), all of which are introduced by friends.
2. Shopping malls and supermarkets have a large flow of people, and the publicity effect is of course good. Children who go to the library to read and buy books are all children who love learning, so it is more likely to learn calligraphy naturally.
3. Schools and other educational schools are places where students study. Now schools attach great importance to children's writing ability. So when you see your calligraphy exhibition, students (parents) who want to learn calligraphy will naturally pay attention. The organization holds calligraphy exhibitions.
4. Publicity can be carried out through various network platforms.
1. Prepare your work and hold an exhibition in your target area (school gate, market, etc.). Show your skills and achievements to students and parents;
2. Contact school teachers and leaders and ask them to help you promote it;
3. Design, distribute and post DM leaflets about your works, award certificates, qualification certificates and training courses. Tell it widely;
4, in the downtown scene works, put publicity materials;
Finally, the trained students can make progress and achievements through word-of-mouth effect.