First of all, merchants please live in network celebrity Tik Tok. Benefits:
Merchants please Tik Tok network celebrity live broadcast can bring the following benefits:
1. Exposure and brand promotion: As an online celebrity, Tik Tok usually has a huge fan base. Through live broadcast with online celebrities, you can get a lot of exposure and brand promotion opportunities.
Fans of online celebrities will pay attention to and watch the live broadcast, thus increasing the brand's popularity and exposure.
2. Product promotion and sales promotion: In the live broadcast, online celebrities can show and introduce the products of the merchants to the audience, and explain the characteristics, uses and advantages of the products in detail.
Through the demonstration and recommendation of network celebrities, we can attract the interest of the audience and urge them to buy products.
3. Increase sales and conversion rate: Through live broadcast, online celebrities can directly sell products to the audience and provide purchase links or discount codes for the convenience of the audience.
The recommendation and influence of online celebrities can make the audience more interested in buying, thus improving sales and conversion rate.
4. Build trust and reputation: Cooperating with well-known online celebrities for live broadcast can build consumers' trust in the brand with the help of the influence and reputation effect of online celebrities.
Fans of online celebrities usually have a high degree of recognition of the products they recommend, thus establishing a good reputation for the brand.
5. Interaction and fan participation: Live broadcast is a highly interactive platform, and viewers can interact with online celebrities through barrage, comments and likes.
Merchants can use the interactive links in the live broadcast to interact with fans, answer questions and carry out lottery activities. To increase the audience's sense of participation and loyalty.
Generally speaking, the live broadcast of Tik Tok network celebrities by merchants can bring more exposure, brand promotion, product promotion and sales opportunities.
Cooperation with well-known online celebrities can bring more attention and recognition to the brand by virtue of its influence and fan base, thus increasing sales and establishing a good reputation.
Second, the disadvantages of merchants asking Tik Tok and online celebrities to do publicity.
Although inviting Tik Tok network celebrities for publicity can bring many benefits, it also has some potential disadvantages:
1. High fees: Internet celebrities, a famous city in Tik Tok, usually charge high fees, especially those popular online celebrities. This may be a burden for small businesses or start-ups.
2. Authenticity and credibility: Sometimes, some publicity of online celebrities may lack authenticity, or exaggerate the advantages of products in the publicity process. This may have a negative impact on the audience and reduce the credibility of the brand.
3. Fierce competition: Tik Tok has millions of online celebrities, and everyone hopes to get the cooperation and publicity opportunities of merchants. Therefore, enterprises may face difficulties in choosing which network celebrity to cooperate with.
4. Audience matching: Different online celebrities have different audience and fan characteristics. Merchants need to carefully consider which online celebrity to cooperate with to ensure that their audience matches their target customers. Otherwise, the publicity effect may be greatly reduced.
5. Potential negative impact: If a merchant chooses to cooperate with an online celebrity, and then the online celebrity is involved in disputes, negative news or reputation damage, the merchant may be implicated, resulting in brand image damage.
Therefore, merchants should carefully consider when inviting Tik Tok network celebrities to do publicity, and conduct full market research and due diligence.
Ensure that the cooperation with online celebrities conforms to the brand image and target audience, evaluate and monitor the publicity effect, and adjust the strategy in time.