The core data of this paper: the investment of vocational education funds, the scale of vocational education market, the scale of online vocational education market, and the number of monthly users of head APP.
In July, 20021year, the State Council promulgated the Opinions on Further Reducing the Students' Homework Burden and Off-campus Training Burden in Compulsory Education, referred to as the "Double Reduction" policy. Under the influence of this policy, extra-curricular remedial training, which has occupied half of China's education and training industry for many years, has collapsed, and vocational education and training has begun to enter the public eye.
There are frequent favorable policies and increasing funds.
Since the 14th Five-Year Plan, the new economic pattern of pursuing high-quality development has put forward higher requirements for the upgrading and adjustment of China's industrial structure. Industry boundaries are constantly being broken, knowledge and skills exchanges in different fields are increasingly frequent, and the demand for compound, innovative and high-skilled talents by various enterprises continues to increase. Since 2020, many policies issued by China have mentioned the necessity of developing vocational skills training.
In order to promote the development of vocational education, since 20 10-2020, the investment in vocational education in China has been expanding continuously, reaching 563 billion yuan in 2020.
The market scale is expanding year by year.
According to Deloitte's data, the scale of China's vocational training market has expanded year by year in recent years. In 2020, affected by the epidemic, professional skills training was limited, but the market still maintained growth, with a scale of 650.5 billion yuan. It is estimated that the growth rate of vocational education market will reach 12% in the next three years, and the market scale is expected to reach 902.9 billion yuan in 2023.
The online vocational education market is developing rapidly.
Affected by the overall improvement of the online education market, the online vocational education market has also developed rapidly. In 2020, the market scale has reached 322.2 billion yuan, accounting for about 50% of the vocational education market. It is estimated that the growth rate of online vocational education market will remain above 14% in the next five years, and the market scale is expected to reach 649.7 billion yuan in 2025.
Judging from the monthly user scale of Head APP, in June of 20021year, the monthly user number of Chalk Education APP alone reached 5.477 million, and the monthly users of other apps were all over one million, involving public examinations, comprehensive classes, teachers, accounting classes, enterprise training classes, law exams, programming classes and other occupations.
To sum up, since the 14th Five-Year Plan, the demand for compound, innovative and highly skilled talents in China has been increasing, favorable policies have been frequent, state funds have been increasing, the market scale of vocational education industry has been expanding year by year, and the online vocational education market has developed particularly rapidly. According to the Outline of the Tenth Five-Year Plan and the Outline of Long-term Goals in 2035, during the Tenth Five-Year Plan period, China will focus on enhancing the adaptability of vocational and technical education, including highlighting the characteristics of vocational education, improving the top-level design, innovating the school-running mode, improving the quality of education, and deepening the integration of vocational education and general education. China's vocational education industry has been further supported and entered a golden period of development.
The above data refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Education and Training Industry by Forward-looking Industry Research Institute.