Today, Qingdao Beida Jade Bird/Let's learn and understand the optimization methods when optimizing website content.

One: the page naming of the website.

The name of a website is like a house number. The website name can contain website keywords. When registering a domain name, you can choose to register the domain name with website keywords. Sometimes website keywords can already be registered. At this time, we can choose related website keywords, but the link between website keywords is "-"instead of "-".

At the same time, the page address of the website can also use URL address containing website keywords, instead of simply using numbers.

For Chinese website domain names and URL addresses, you can use the pinyin of website keywords to replace them.

The page name of the website contains the keywords of the website. When a spider crawls a website, the page gives the website relevant weight, so the optimization of details can increase the spider's crawling.

Two: the title of the website.

The title of the website is very important to spiders, and spiders will judge the nature of the website according to the description in the title of the webpage. In order to optimize website keywords, website keywords must be in the title of the current page, and the title of the page is the detail that is valued in search engine optimization.

Ordinary website optimization will not only have one website keyword. When a website wants to optimize multiple website keywords, it is necessary to analyze the website keywords. Popular website keywords with strong competition need to be distributed in front of the website theme, and spider word cutting technology can appear twice to increase the density of main website keywords in the theme.

Generally speaking, the description of a web page should be limited to 70-80 characters, and it is appropriate to use half-width in English. The main keywords of the website should be among these characters, and the distribution should be reasonable, and the sentences should be smooth, so that spiders can judge the main keywords of the website well and give them different weights.

Three: the label details of the website.

Many websites do not pay attention to the optimization of labels in the construction of website content, and the weight of labels is also very high. Sometimes the weight of the tab page is not lower than the weight of the page.

In the construction of website content, tags can be set between pages with high correlation and classified into the same tag, which is convenient for spiders to grab content and users to browse in the website.

Tags can be named by website keywords, but the content in these tags should be related. Don't abuse the optimization of website keyword tags. It is easy for spiders to think that the page is wrong, so that the page is downgraded.

At the same time, the title of the web page is also used in the website picture. If the website needs to add corresponding pictures, but for spiders, it is impossible to see the contents of the pictures. At this time, we need to add the corresponding alt attribute to the image. Alt attribute does not recommend adding website keywords, just tell the content of the picture, and the picture description does not need to be too long. When the page picture can't be loaded, the picture will indicate the description, which is convenient for users to read.

Fourth, the layout of the inner page website is a problem that must be built before our website goes online. When we make the website layout, we must look at the problem from the user's point of view. What kind of layout will make the user experience better is our first consideration.

Secondly, what we need to do is to add a classified directory to the website, and don't let the information of the same stage be displayed on the same inner page.

The layout of the pages in the website should be set with the back button and so on, which is why when we visit other people's websites, we will see that your current position is: page-classified list-article page.

This is the reason for the style.

This layout can help users find and increase the internal magma they want, contribute to the user experience and the PV value of the website, and let search engines give high weight to the internal pages of the website.

Fifth, let's talk about it after the website picture. Then, optimize the website picture. When you add a picture to the inside page of the website, you can add a description to the picture.

However, many people may ask that search engines don't understand pictures at all. What's the use of doing this? In fact, it is very simple for search engines to capture pictures, just add alt attributes to the pictures.