Wechat is a closed circle. If we want to sell our products, we must first make users our friends. Unlike Weibo, people who don't know can see the information, but the marketing is more accurate than that in Weibo. Then let me take a look with the readers.

Which products is WeChat marketing suitable for?

1, high gross profit: guarantee 50% gross profit, even the higher the better. Low-profit products, such as toothbrushes and teacups, spend the same time and energy. When you sell 100, the profit you get is not as good as the profit brought by a box of black wolfberry, which will only make you give up halfway.

2, less competition: for example, local specialties, clothes, shoes, it is recommended not to sell on WeChat, because there are too many.

3. Controllable quality: Friends circle sells people's personality. Once the quality of the goods is not good, it will affect your overall reputation. Therefore, when choosing which product to sell, we must know the root of the product. Even if we work hard in the early stage, we will go to "field trips" in exchange for confidence in our products and endorsement of our character.

4, public demand: everyone can have needs, such as eating products, everyone is willing to try, if it is clothes, shoes, or dissatisfied with the style, or inappropriate. Late return will take you a lot of time, which will directly lead to dissatisfaction with your friends and overdraw your circle of friends.

5, easy to spread, easy to tell stories: it is not convenient to write too many words and put too many pictures on WeChat, so it is best to make the product clear within 200 words, which is also convenient for everyone to remember.

Who is suitable to be a WeChat distributor?

1, college students

College students have a lot of free time, a smart mind, and are comfortable with network applications, which is very suitable for starting a business to do WeChat.

2. Start-ups

Wechat has little risk in starting a business, so as long as it can earn a little money, it will be very happy. Opening personal micro-signals and WeChat official account basically doesn't cost money, all it takes is some time and energy;

3. Small merchants with single product supply

There is a supply of goods, but the product is single, which can not meet the customer base in all directions and can not carry out product combination marketing. Wechat product alliance can do product portfolio promotion and deep customization. For example, if someone in a circle of friends wants to get married, he needs: red wine, cigarettes, honeymoon trip, tea for guests, special wedding dresses, personalized rings and so on. Rings can be provided, but they can't meet other needs. At this time, you can recommend red wine, entertainment tea, honeymoon package and so on to him. The price is cheap and the quality is good. What the other party doesn't want is that in addition to the benefits brought by the ring, you also get commissions from other packaged products, and the micro-signals of other products can also push your services and increase sales.

4. Freelancers

Many resource professionals like to post Weibo on the Internet and play WeChat, and they like to find some like-minded circles. In fact, this is also a kind of resource, and it is a very high-quality resource. Maintain this circle and pave the way for follow-up products.

5. Girls who especially like chatting

The core part of WeChat marketing is actually interaction. When you are a chatterbox who is good at communication, plus your female identity, you will go much smoother than others.

6. White collar workers and housewives * * *

Many white-collar workers and housewives will run a Taobao shop in their spare time. One is a hobby, the other is to earn some pocket money. The advantages and disadvantages of Taobao are not discussed here. Wechat friends circle sales are very suitable for such people. There are no complicated products uploaded and offline, and there is no need to keep staring at the customers asked by Want Want Service. With the mobile phone in hand, all sales can be easily done.

Six Most Effective Marketing Models of WeChat

Mode 1: Mobile phone WeChat-drift bottle

Marketing method: WeChat official can change the quotation number of drift bottles, so that the number of "drift bottles" thrown by cooperative merchants in a certain period of time will greatly increase, and the frequency of "fishing" by ordinary users will also increase. In addition, the "drift bottle" mode itself can transmit different text content and even voice games. If the marketing is proper, it can also produce good marketing effect.

Case: China Merchants Bank "Love Drifting Bottle"

During the event, WeChat users used the "drift bottle" function to receive the drift bottle of China Merchants Bank. After the reply, China Merchants Bank will help autistic children through the "small points, micro-charity" platform. It is observed that during the activities of China Merchants Bank, every time you pick up a drift bottle ten times, you will basically pick up a love drift bottle of China Merchants Bank. However, because the content of the drift bottle is repetitive, if more diversified and flexible information can be provided, the user's participation will be higher.

Mode 2: WeChat interactive push

Marketing method: Through one-to-one push, the brand can conduct personalized interactive activities with "fans" to provide a more direct interactive experience.

Case: Starbucks "natural wake"

When users add "Starbucks" as friends and express their feelings with WeChat expressions, Starbucks will respond to users with music from the album "Wake Up Naturally" according to the feelings conveyed by users.

Mode 3: Chatting with WeChat

Marketing method: Now the WeChat open platform has provided a dialogue function for brand users to interact and communicate. However, because the chat-style dialogue is more targeted, the brand undoubtedly needs a lot of labor costs.

Case: Durex

Taking Durex as an example, Durex WeChat team specially set up an 8-person chat group to have a real conversation with users. Continuing Durex's style on Weibo, Durex still uses interesting ways to "talk about sex and love" with users on WeChat. According to Time Fun Interactive, a subsidiary of Durex, at present, in addition to the chat team, more than 200 messages have been replied, and semantic analysis of users has begun.

Mode 4: Online to offline-QR code

Marketing method: In WeChat, users only need to scan the unique QR code of the merchant with their mobile phones to get an electronic membership card stored in WeChat, and enjoy the membership benefits and services provided by the merchant. Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the O2O marketing model.

Case: Shenzhen Coastal City "opened WeChat membership card"

Coastal City, a large shopping mall in Shenzhen, launched the activity of "opening WeChat membership card". As long as WeChat users scan the exclusive QR code of Coastal City, they can get the mobile phone membership card of Coastal City for free, thus enjoying the preferential privileges of many merchants in Coastal City.

Mode 5: Social Sharing-Third-party Application

Marketing method: WeChat open platform is a new function launched by WeChat version 4.0, and application developers can access third-party applications through WeChat open interface. You can also put the LOGO of the application in the WeChat attachment column, which is convenient for WeChat users to call third-party applications for content selection and sharing during the conversation.

Case: Beautiful Talk × WeChat

Users can share the content of beautiful talk to WeChat. Because the relationship between WeChat users is closer, when the products in Beauty Talk are shared by one user with other friends, it is equivalent to completing an effective word-of-mouth marketing.

Mode 6: geographic push -lbs

Marketing method: After the brand clicks "View People Nearby", it can query the surrounding WeChat users according to its geographical location. Then push the corresponding promotional information to nearby users according to the geographical location for accurate delivery.

Case: K5 convenience store new store promotion

When the new store of K5 convenience store opened, we successfully pushed it based on LBS by using WeChat's two functions of "viewing nearby people" and "greeting nearby people".