A.？ interaction

B.？ teach

C.？ meeting

D.？ discuss

The level of front-line sales staff recruited by general enterprises is uneven, some are experienced and some are fledgling. When they are mixed in a certain proportion, they may best meet the needs of enterprises. In addition, for different products, services and programs, as well as different sales models, the quality requirements for front-line sales personnel will be very different, and the requirements and emphasis of training will be different. In enterprises, some are shop assistants or shopping guides, and some are experienced store managers. So set the level according to the situation.

We can roughly divide the ability level of front-line salespeople into three levels, and set the focus of training according to the characteristics of each level. The first level: product sales. Functions focus on products, technologies and services. Sensitive to price, passive sales, contact is often the customer's lower-level executives, often with unexpected events or unexpected joy.

Suitable sales model: efficiency type. Sell standardized, low-value simple products and services. Short sales cycle, winning by quantity, requiring a lot of contact with customers, low transaction rate and low added value of sales work. Suitable industries and customer types insurance, catering, fast-moving consumer goods retail, etc. There are many and scattered customers. The key psychological quality of training, knowledge of products and services, and standardized sales process (SOP: standard operating process, that is, solidification of details).

And the system. Emphasize that in the face of rejection and frustration, always maintain self-confidence and a positive attitude. The purpose is to train people into efficient machines that can save face and behave appropriately. Secondary scheme sales. The function focuses on the customer's business problems, and the focus of the display is the complete system. Sensitive to cost and responsive to customer needs. It is often the middle managers of customers who can make timely and wise use of resources and accomplish tasks steadily.