Whether it is an entity or an online store, traffic is the premise for the store to achieve profitability. On the physical side, the flow is often determined by the location and decoration, and whether the flow can be transformed depends largely on the shopping guide. Good shopping guide can not only promote high conversion, but also realize users' second purchase. Therefore, the professional level of shopping guide plays an extremely important role in the operation of a store.

First of all, we should have a clear understanding of product knowledge for shopping guides, and professionals can easily gain customers' trust when recommending and answering customers' questions; Secondly, in terms of skills, there is a 93 1 principle in the field of shopping guide. When the customer is 9 meters, let the customer see the eye-catching signs of the store. After 3 meters, he will look at the customer with his eyes. When he 1 m, he should communicate with customers with body language. After the customer enters the store, in the communication with the customer, understand the customer's consumption level, and recommend the products with corresponding price to the customer according to the customer's consumption level.