The first step: accumulate knowledge and master the inside story.
For those who have no floral foundation, learning floral knowledge is the first step for a flower shop. You may think I'm just the store manager and leave the rest to the florist. I don't need to know much. However, if you want to enter an industry, but you don't know about it, it is undoubtedly a very dangerous thing to just hand it over to others. It's easy to make mistakes in judgment or be blinded by professionals, which will make your flower shop fail in the road of starting a business.
At this learning stage, the most reliable way to learn is of course to find a professional floral training school. Choosing a training school to study floral art has several advantages that you can't get yourself, such as:
Instructed teachers, their experience and systematic knowledge can play a strategic role, helping you to fully grasp the situation of the floral industry and better understand the preparations and problems your flower shop needs.
Training schools usually have systematic course plans, which can help you master floral knowledge "efficiently and quickly". Although it will cost you some money, it will save you time to explore, and systematic knowledge will help you lay a good foundation for floral art.
Infiltrate the industry. You can't be the only student in the flower training school. There will always be people who learn floral art from you, and there will also be people who want to open a flower shop. By communicating with students in the same or similar situations, you can find out your possible problems. And you can also communicate with industry seniors, whether they are teachers or classmates who have studied in school before and successfully opened a flower shop. Their experience can give you a lot of inspiration. "
Step 2: Be clear about what you want to do.
After learning floral knowledge, you can make your own floral works and have a certain understanding of the industry. After studying floral art, you can calm down and think about it. The floral industry actually involves many aspects. Even if you open a shop, there are different forms. Do you want to focus on flower retail? Mainly green plants and potted flowers? Or do wedding service? Is it simply offline or offline, or a combination of online and offline?
This step, one of the advantages of the training school mentioned above, is very important. By communicating with classmates, teachers and seniors who have opened stores, you can stand on the "shoulders of giants" and better grasp the situation of the local flower shop industry, so as to clarify your position.
Step 3: flower shop entity, preparation for opening.
After defining the business orientation of the flower shop, we will start the "entity" part of the flower shop.
1. Store: This needs to be based on the positioning of your flower shop, ready to invest money, and choose the location of the store. This requires a survey of the target population and the flow of people around the store. After determining the store, it is decoration. Compared with other retail stores, the cost of flower shops is actually not high, and there is no need for a lot of decoration. This can be decided according to your funds and positioning.
2. Hire people: Whether to hire people is related to the size and positioning of your flower shop. You can support a storefront independently, or you can hire managers, flower shops, assistants and other personnel. If you need manpower, if you have studied in a training school before, relevant contacts can play a role. Among your graduating classmates or seniors, you may find people who are willing to work together and reliable florists.
3. Source of supply: If the store is occupied, you have to consider where the "goods" are. It is particularly important to find a suitable and reliable supplier of flower materials. After all, this is a matter that needs long-term cooperation, which is related to the quality of your goods and subsequent evaluation. It is best to consult and ask people who are familiar with local suppliers.
Step 4: Flower shop promotion and marketing
This is an era of "the fragrance of wine is also afraid of the depth of the alley". After the flower shop is built, publicity and marketing are related to whether you can make a name for yourself and make more money.