Answer: googleadwords is a search engine keyword advertisement (or keyword advertisement) provided by google. Similar to Baidu's bidding ranking advertisement, the online advertising model of pay-per-click (CPC) is adopted, and advertisers only pay advertising fees when users click on advertisements. Google adwords is also called Google keyword advertising. The expression of google adwords is as follows: when a user searches with a keyword (such as "discounted air tickets") in google, advertisements related to the keyword discounted air tickets will appear on the search results page (if a company buys the keyword advertisement). Google keyword advertisements appear on the right side of the search results, marked with the words "sponsor link", and the search results display up to 8 googleadwords keyword advertisements per page. On the left side of the search results page are natural search results, that is, no business can arrange its own search results by paying, and these natural searches are automatically realized according to google's search ranking algorithm. If your website or product wants to bring effective visitors through search engines, google adwords is one of the ideal ways to promote the network.