1999, Wang founded a clothing and fashion buyer alliance enterprise in China. At present, there are more than 1500 member enterprises, involving clothing wholesale, work clothes, children's wear, underwear, home bras, men's and women's fashion and jewelry enterprises. After joining the buyer's alliance, these enterprises have extraordinary abilities in distribution channels and styles, processing resources and so on. Of course, the buyers' alliance is also very strict about the choice of enterprises.
In order to better promote fashion, Mr. Wang also actively conducts targeted training for buyers, who are generally the main founders or important designers and buyers of clothing and fashion brands. These students are all over Europe, America, Japan and South Korea, among which China students account for a large proportion.
The main works are composed of market and practical experience, and the teaching style is pragmatic, not particular about rules and regulations, and very practical. But the course price is much higher than some famous trainers in China and Europe and America.
In 2005, Wang's "buyer model" theory was rumored to be recommended by the French Higher Business School and nominated for the Nobel Prize in Economics. However, since August 2005, when Wang and French business schools disagreed on teaching methods, there has been no further discussion. Wang himself is the most controversial person in European and American fashion circles, and is also controversial by some original brands in China.
After Born Rogue was published in France in 2004, Wang was completely boycotted by international property protection organizations, thinking that his theory destroyed property rights and innovation. However, entrepreneurs and actual developers who follow Wang's theory and many domestic first-line international brands believe that Wang's buyer model theory and practical operation are not blindly demanding copying and copying other people's inventions and design achievements, but another rapid development and innovation. These enterprises and entrepreneurs themselves highly admire Wang and his buyer model theory, and the practical work under the guidance of this theory will certainly bring considerable profits to the market and product development of enterprises.
Wang himself owns many clothing brands in Europe and America. In the United States, everyone knows Qin Yu clothing. In France, there is a fashion brand Woog. In China, Guangzhou Baima also has more than 70 wholesale brands, and its operation mode is scattered. You can see its clothing brands in different wholesale markets in China. However, there is not a completely centralized brand company to manage them. Those who manage these brands are all buyers from Wang Duonian, and ordinary buyers are not allowed to enter. In China, we also run a company called LABEL in Shenzhen. W's women's high-end products ... are mostly wholesale brands. I heard that the heads of these brands are their main business partners, and their business style is also inherited Wang's style of doing things. They don't play cards according to common sense, and people haven't seen the actual operation. In Guangzhou Baima and Shisanhang, in Beijing Wen Jing Dahongmen, in Zhengzhou, and in Shanghai and Hangzhou, there have always been legends of their brands. Some people say that they earn at least 5 billion yuan a year.
Introduction of Buyer Alliance:
It consists of different professional products in the clothing industry and is divided into three levels. The first level is design, production and supply enterprises; The second level is channel operation enterprises; The third layer is the auxiliary enterprise. After the merger of these enterprises, the shareholders' meeting and management layer will be established.
Wang is the chairman of the shareholders' meeting; The capital contribution of each shareholder is 1 100 million yuan, and it is rumored that the capital flow of the buyer's alliance enterprises is hundreds of billions of yuan.
The operation mode is: channel enterprises mainly carry out channel construction, brand management and sales, and feed back market demand information and new product information. After mass production by design, production and supplier enterprises, we often see a clothing product sold in high-end shopping malls, wholesale markets and even market stalls, which can generally be considered as a product of the Buyers' Alliance. It is very flexible to operate, and because of its huge channels, the customization of each product is very large, such as men's and women's T-shirts, which are produced by suppliers of the Buyers' Alliance system in Guangzhou every year. After these products are approved through different channels, they have great influence on the market. Due to the rapid development and emergence of buyer's alliance, it has considerable influence in China clothing market. Generally speaking, these enterprises do not participate in chambers of commerce or activities organized by domestic governments. They have participated in it before, but they quit after joining the alliance. ...
Its Shanghai company and Shenzhen-related holding companies represent ten high-end Italian, French and American brands for men and women, and most of them buy out China's market management rights and trademark use rights. Women's clothing has Liu.jo; ; Lange company; Major brands such as SOHNE men's wear include Ren Rui Renda. Other brands are mostly fast brands in the wholesale market.