Manicure is a new industry that has emerged in recent years. Through the care of hands and the artistic decoration of nails, women's delicate hands convey ten thousand kinds of customs and add a little meticulous beauty to women. With the popularity of the nail industry, manicurists came into being and became an enviable high-paying profession in the fashion circle. In coastal areas, a high-end manicurist can earn millions a year. Are manicurists really so popular? Let's go into the world of manicurists and learn their little-known stories.
Manicure started late in Ya 'an
In a nail salon in the downtown bustling business district, four or five workstations are full of customers who are doing nails. A woman with shoulder-length hair shuttled through it. She is the owner and the most experienced manicurist in this nail salon. She has a nice name, Jia Shuai.
She is an enviable woman. 37 years old, with a thick skin of 27 years old. 37-year-old, owns two nail shops, and customers keep coming. At the age of 37, I can handle my favorite job every day. She said that the greatest happiness in her life is related to manicure, which gives her happiness in work and courage in life.
Handsome Shi Jia is from Leshan. In 2004, in order to continue a relationship, he followed Ayanan from his hometown in Leshan to Ya 'an. At that time, handsome Jia was young and rebellious. He has blond curly hair and always feels that love is bigger than the sky. But I didn't expect this relationship to give up halfway. Handsome Jia broke up with her boyfriend for personality reasons soon after he came to Ya 'an. Strong, she didn't want to worry her family, so she started her own way of making a living with thousands of dollars borrowed without telling her family.
From the beginning, she didn't want to work for others, but focused on nail art. Jia introduced that in 2004, our nail market in Leshan has formed and developed rapidly. However, the nail market in Ya 'an is relatively backward. Except for a few big beauty salons, there are no nail shops in the market. ? Because she likes visiting nail shops, Shuai Jiajia believes that there are people like her in Ya 'an. ? This market is vacant at present, why not develop nail industry in Ya 'an? The idea of opening a shop sprouted in handsome Shi Jia's mind.
That year, Shuai Shi Jia rented a pavement of more than 30 square meters in the urban area and started a manicure business. ? Now that I think about it, I'm really brave. First, I have never done business. Second, I am a stranger here in Ya 'an. Third, the nail market has not been formed. I don't know how acceptable Ya 'an people are. It's just that when my brain gets hot, I do it. ?
Everything is difficult at the beginning, and the days of starting a business are very difficult, but Shuai Jiajia never thought about retreating. She is going to lose money. I thought I would continue to do it if I made a profit, but I would return to Leshan if I lost it. ? Who knows that after two months, you will break even and your business will just break even. This gave the Shuai family the confidence and courage to continue to do so, and during these two months, the Shuai family also accumulated a lot of nail customers. She found that this is a sunrise industry, and the most important thing is that she enjoys it and enjoys manicure every day.
Manicure practitioners are generally younger.
In less than half a year, the hardships of starting a business have paid off. More and more guests come to manicure, and the business is getting better and better. She began to recruit people and accept apprentices in Ya 'an. ? This business is closely related to fashion, and most of the practitioners are young. First, young people have strong learning ability, and second, fashion sense is more suitable for the tastes of modern young people. ?
In the past six years, Shuai Jiajia has received many apprentices. Shuai Jiajia's nail salon always has a group of young people coming in and out. At present, there are more than 10 employees in shops in Jia Shuai, among whom the oldest is 22 years old and the youngest is only 18 years old. Perhaps it is this energetic job that brings vitality and passion to Shuai Yijia. No matter how young the shop assistant is, she can blend in. The disciples affectionately called her handsome sister, but she didn't? Sister? Always be gentle and kind to everyone. ? I'm young, too. I was rebellious at that time, and now I am mature. The biggest change that manicure has brought to my personality is to become more tolerant. ?
Engaged in nail industry for 6 years, Shuai Shi Jia has traveled all over the cities with better nail development in China. Our industry, like other service industries, is dominated by young and middle-aged consumers. This requires people engaged in this industry to be familiar with the mentality of young people, so as to have a good spiritual exchange with customers. ? As far as I know, no matter in Taiwan Province province where nail art developed earlier or in small and medium-sized cities in mainland China, front-line practitioners are generally younger, while some manicurists with deeper qualifications either jump to a better development platform, start their own businesses or retire to the second line to become teachers in nail art schools.
Shuai Shi Jia told reporters that although young people are the main practitioners in the nail industry at present, this does not mean that they have no work experience and are unprofessional. This market determines the rejuvenation of practitioners, so manicurists should start working at an early age and then continue to learn and improve. ? In fact, the introduction to nail art is very simple, and now it is mainly painting and carving. For the average person, as long as the art foundation is not too bad, you can learn it in three to five days. But if you want to do it well, you have to work hard and do it seriously. All manicurists are based on. Basic salary+commission? Wage settlement method, more work, more pay.
The employment threshold is low but high-end talents are scarce.
Compared with other technology industries, the employment threshold of nail industry is relatively low.
It is understood that at present, many manicurists in Ya 'an have no manicurist qualification certificate. For this, Shuai Jiajia explained,? At present, the nail industry is still a new industry. Like many emerging industries, relying on technology to eat and relying on market testing. Many customers will not look at whether the manicurist has relevant documents, but will look at the environment of the manicurist, the manicurist's attitude of painting nails and nail technology. To put it bluntly, the nail industry is still a service industry, and its success or failure comes from many factors. Personally, I think the comprehensive quality of manicurists is more important than certificates. ?
Although manicure is easy to learn, it is not so easy to become a senior talent. In the past six years, Shuai Jiajia has traveled to many cities with good nail art development in China, and also participated in many large and small exams. Now there are four or five professional certificates hanging in her shop in Wenzhou Mall. ? The threshold of this line is very low. As long as you are willing to learn, you can learn. However, with the increasing market competition, the requirements for manicurists are getting higher and higher. If you don't innovate and learn, you will only be eliminated by the market. On the other hand, if you keep pace with the times and always pay attention to the development of nail industry and the update of nail styles, then you will be a high-end talent over time. In the coastal areas where nail art is developing rapidly, high-end nail talents are scarce and quite profitable. ?
In the eyes of others, manicure is a profitable industry. But the bitterness can only be truly felt by people in this line of work. ? In this business, we have to sit with our heads down for a long time. I now have moderate lumbar muscle strain and cervical spondylosis; When others have a holiday, it is also our busiest time. I haven't been home for the Spring Festival for several years. However, to do a line needs to love a line. I'm glad that what I do is exactly what I like. Although it is hard sometimes, I still bite my teeth. ?
The future development of the industry will gradually become popular.
Handsome Shi Jia recognized the work in this line. She believes that nail art is a sunrise industry, and she believes that the nail art market will continue to develop and upgrade in the future. In order to create a better working environment and a better nail salon for customers, Shuaijia spent all the money saved in these years on the investment of new stores in the middle of June 5438+ 10 this year. ? Ya 'an has developed several nail shops at present, but there are no high-end nail shops. I believe that the future is a trend, so I am optimistic about this trend and the future. ?
After saying this, Shuai Jiajia smiled. She knows that she is also gambling this time, and capital is her optimism about the future of the nail industry. ? In fact, to be honest, when I decided to expand the store, I was under great pressure. I lie in bed every night thinking about the trouble I can encounter after expanding the store, but I finally did it. ?
The new store has been open for more than a month, and the business is better than expected. ? Ya 'an people still have spending power, and the nail price acceptable to customers has increased from 10 yuan in the past to around 40 yuan. Some white-collar workers also like to apply for membership cards, and regularly make more expensive crystal A grades?
Handsome example Jia introduced that manicure now advocates health and environmental protection. Besides manicure, more customers realize the importance of hand care. This is a good trend. She believes that the development of nail art will only get better and better, not only in small and medium-sized cities, but also in counties and towns in the near future.
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