The goal and prospect of starting a business, in fact, more and more people choose to start their own business now, but when we have a direction, the most important thing is to make clear the goal first. After the goal, you should also know the prospect of your chosen industry, the goal and prospect of starting a business.
The goal and prospect of starting a business 1 1. Market forecast:
Now the market competition is very fierce, and the investment in various schemes and plans is really mixed. Every operator wants to stand at the top of the market, but often can't. Now many restaurants are facing a big problem, that is, the acquisition of tableware before use and the disposal after use. So we thought of eating tableware together when we were eating.
Anyway, we know everything as soon as we try, and we believe that our idea can be realized. Because our market has yet to be developed, we still need the input of various new programs, which is beyond doubt.
Second, the market demand:
Because things that people can't imagine have appeared in the market. For example, I don't know how many trees will be cut down every year because of chopsticks, and I don't know how much the environment will be polluted. These phenomena are caused by the bad practices and irresponsible practices of the restaurants where we live. This is the reason why our environment is so polluted.
Now that we know what is going on, we should come up with some ways to solve these bad phenomena. We can't let those behaviors that pollute the environment continue.
Food is the most important thing for the people, and health is the capital of the revolution. Every one of us has to eat every day, and everyone wants to eat clean and hygienic food, so the prospect of opening a restaurant is brilliant. Restaurants provide places for people to eat. However, in our world, everyone has to eat every day. In other words, our market is huge, our guests are many, our business is promising, and our restaurant has a brilliant tomorrow and a bright future.
Third, market dynamics:
Recently, the catering market has shown a thriving scene. We have reason to believe that the catering market will have a better tomorrow.
If we can find a new thing to replace chopsticks and other tableware, then our environment will change greatly, and we will also find a new way in the market so that everyone can eat all kinds of clean, healthy and nutritious food.
Fourth, the specific production:
A new formula we put forward is to add a solidified substance to the existing food to make the tableware edible and can be used to replace the function of tableware. In this way, we will not have the problem of polluting the environment, and our environment will not be polluted. People will feel comfortable living in such an environment. People will feel at ease and comfortable when they come to restaurants to eat.
Five, food quality:
For the health of customers, the quality and hygiene of our meals are guaranteed. Our dining table is a high-temperature ion machine, and the tableware we eat is completely disinfected. And our tableware is delicious, so that you can eat healthy, comfortable and delicious meals. Give you a satisfactory answer!
Six, economic benefits:
It is said that business will not be done, and capital will be the master. In any case, economic benefits are the direct purpose of our work. Our company can save a lot of tableware expenses, transportation expenses and wood consumption. More importantly, the disposal of disposable tableware and the incidental cost of environmental impact. Let's calculate: for example, there are 100 customers a day, and more than 100 sets are needed.
Even if a person wastes a set of tableware, each set costs three yuan, that is, three hundred yuan, and the processing fee is at least fifty yuan. And our tableware doesn't cost money at all, and the economic benefits should satisfy you!
Seven, the company's investment risk:
The logistics of restaurants is a troublesome thing. Service personnel should not be sloppy, and employees must do their duty. Only in this way can the normal work of the restaurant be carried out well.
Eight, the company's development prospects:
Our company takes profit as its purpose and enthusiastic service attitude as its purpose, providing every customer with high-quality and delicious meals. We have reason to believe that the company's tomorrow will be better and its development will be promising. It will walk in front of the times with advanced steps. I'm afraid it won't be out of date after decades, and it can still keep up with fashion.
Nine, the company's operating mechanism:
X. bankruptcy treatment of the company:
If our company's industry can't continue to operate, or there are no customers or consumers in the market, then our company can declare bankruptcy or cancel the company after the resolution of the shareholders' meeting.
The goal and prospect of starting a business. purpose
Through in-depth investigation and analysis, judge the total demand, market capacity and prospect of the overall market of children's education in China; Form the accurate positioning and marketing strategy of "children's creativity training" in children's education market: popularize product concept, develop and design product portfolio, formulate marketing strategy, judge the market segment where the product is located, clarify the target market, and analyze the users, uses, product characteristics, prices, user needs and preferences of the target market; Identify major competitors,
Understand competitors' market positioning, product characteristics, product market pricing, marketing model, marketing network, marketing means, etc. , and conduct in-depth research and analysis of competitors; Put forward market positioning and market entry strategies, and put forward feasible suggestions on investment and cooperation needs.
Second, the industry overview and prospect forecast
1. Analysis of the market potential of children's education According to the statistics of the National Bureau of Statistics, the biggest expenditure of families in China is education expenditure, which accounts for nearly one-third of the total family income, urban family education accounts for 65.5% of family consumption, and 56.5% of parents rank their children's education investment in the first place. At the end of 20XX, the Blue Book of Society in 20XX published by China Academy of Social Sciences pointed out that children's education expenditure ranked first in the total consumption of residents, surpassing pension and housing.
In short, the children's education market is a huge market that will never decline.
Therefore, we can draw a conclusion that the market prospect of children's education industry is very broad, and it has become the most dynamic and meaningful sunrise industry in our time.
2. Characteristics of children's education market
(1), a huge customer base: at present, the number of children aged 0-7 in China is about1.800 million; More than 20 million people are added every year, including more than 6 million urban residents. The huge base, steady growth and renewal have laid a solid customer base for the children's market.
(2) The family has a strong demand for investment in education: it is the wish of every parent to "aspire to success", and attaching importance to education is a fine tradition of the Chinese nation. China people can use "spare no expense" to describe the cultivation of future generations, which seems to be the continuation of their own lives and the hope of the future.
The vast majority of urban families in China are only-child families, and children's consumption has become the biggest daily expenditure of families. Monthly income1For families in 500 yuan, children spend about 500 yuan every month, and for families with a monthly income of 5,000 yuan, children spend about 1000 yuan every month, of which children's education consumption accounts for 30% of children's monthly consumption.
(3) The concept of early childhood education is deeply rooted in people's hearts: more and more parents are aware of the importance of early childhood education. Scientific research has proved that the infant period of 0-6 years old is the starting line of a person's life, and it is also a critical period for the development of his intellectual potential. Bloom, an American educational psychologist, put forward a famous theory in Stability and Change of Human Characteristics by tracking and analyzing thousands of children:
If people's intellectual development level is 100 at the age of 17, then it is 50% at the age of 4, 80% at the age of 8, and the remaining 20% is obtained from the 9 years of 8- 17. 0-8 years old, a person's life will go through several critical periods: language critical period, sports critical period, social critical period, sensory critical period and mathematics critical period. Doing a good job in the early education and training of children in the critical period is conducive to promoting and helping children grow up healthily.
(4) Early childhood education represents the development direction of the sunrise education industry: UNESCO says that the education industry is the sunrise industry in 2 1 century. Excellent investors believe that the education industry is "the last original stock in 2 1 century". World education experts believe that developing children's early intelligence is the trend of education development in 2 1 century. Chinese education experts believe that "rejuvenating the country through science and education" should start with early childhood education and improve the quality of future talents as a whole.
Many countries regard children's science education as the first strategic task in 2 1 century. Various early childhood development plans have appeared one after another, and its important feature is to strengthen the individualized guidance and ability training of children and realize the all-round development of comprehensive quality. In China, where the one-child policy is implemented,
Most parents have only one chance to raise their children, so young parents need to give their children comprehensive, systematic and practical scientific guidance, especially personalized guidance suitable for their families and children's development characteristics, so that their children can take the first step in life! Let their children not lose at the starting line!
At present, the family structure in China is basically a family of three, with six adults and one child, and the target consumers of preschool education products have reached 450 million. The huge market attraction has given birth to the emergence of many preschool education products, but because the market is in the low-end competition stage, there are many brands and the competition is chaotic.
All these provide us with a rare opportunity to enter the market. We can step by step enter this sunrise industry with mature market base, stable consumer groups, broad development space, sustained product profits and extensive project extension by defining the target market, upgrading product concepts, developing high-quality courses and innovating business models.
Third, the preliminary idea of business model
1, product positioning
The current children's education market can be divided into the following four categories: first, children's books, audio-visual products, children's education websites, etc. The second is characteristic training, including English, art, sports, intelligence and so on. The third is educational toys and DIY toys; Fourth, various parent-child classes and summer camps.
We take the development of children's innovative thinking and creativity training courses as a breakthrough, supplemented by interesting scientific experiments, educational games, intellectual toys and related audio-visual products, websites and so on. And in the form of "Little Genius Lab", "Creativity Training Camp", "Wisdom Camp" and "Magic School", we will build the first brand in China to develop and cultivate children's creativity.
2. Business model
First of all, on the premise of in-depth market research, on the basis of children's psychology, preschool education, thinking science, creativity, success and other related theories, I refined and integrated my own unique teaching theory and formulated a detailed development plan in combination with China's national conditions;
Secondly, concentrate on developing several classic courses, inventing several educational toys, compiling and producing related books, audio-visual products, building websites, and doing a good job in protecting intellectual property rights such as trademarks, copyrights and patents, and building one or two business demonstration sites; Finally, refine and improve the business model and expand the business by joining the chain.
Fourth, the current main work
1, pre-school education market survey
(1). By consulting the statistical reports and blue books published by the government (social blue book in 2008, survey report on residents' consumption in China, survey and analysis of franchise industry trends in China in 2008, etc. ), get the overall situation of preschool education market.
(2) Investigate the number, classification and distribution of children and kindergartens in Beijing.
(3) Select at least five kindergartens in Beijing urban area for in-depth investigation, including: kindergarten scale, number of people, class combination, curriculum content and arrangement, characteristic class types and fees, cooperative teaching mode, content, fees and benefit distribution, etc.
(4) Select 10 children aged 3-7 to conduct an interview survey. The survey contents include: annual total expenditure, education expenditure, kindergarten regular learning content, kindergarten special training course content, fees and satisfaction, extracurricular special training content, fees and satisfaction.
2. Market survey of competitive environment
(1), the overall situation of competitors at present;
(2) Business models, course features, charging standards, market coverage, advantages and disadvantages of courses and customer satisfaction of major competitors.
3. Preparation of relevant theoretical knowledge
(1), related theories of children's education: American educational psychologist Bloom's three-level theory of educational goal cognition, emotion and motor skills; Professor Gardner's theory of multiple intelligences of Harvard University, Piaget's theory of children's intelligence of Swiss psychologist and founder of genetic epistemology; Bruner's three-level theory, an American educational psychologist and educator.
(2) Creative thinking and innovation theory, the "lateral thinking method" of Cambridge innovation expert Edward de Bono; GenriehAlt-shuller, Father of TRIZ, Theory of Intelligence Extraction.
4. Make a preliminary investment benefit analysis to judge the feasibility of the project.
The goal and prospect of starting a business. The opening of society and the development of economy are the inevitable results of the rise of "foreign festivals" China people who are full are no longer satisfied with the enjoyment brought by material civilization. Spiritual civilization pursues a taste of life on the basis of material civilization, which has become the fashion rhythm of this era. Keeping up with the rhythm of the times will make your life dream plug in the wings of opportunity, and seize the opportunity to have tomorrow.
By introducing how to open a flower wholesale and retail store, we can not only understand the operation of the flower industry, but also have a deeper understanding of this form of investment.
The initial acceptance of opening a flower wholesale and retail store also includes three parts: store rent, decoration and purchase funds. The investment scale depends on the opening time and store rent, with the larger120,000 and the smaller 45,500. The skills of opening a shop mainly include familiarity with the market, site selection, store layout, business strategy, mastery of flower arrangement art, investment risk and so on. The breakdown is as follows:
First, technical proficiency.
People who have never been exposed to flowers have long heard that flower arrangement is an art, and as a life etiquette flower, we only need to hold a little bag and flower arrangement technology. First of all, we should understand the flower language, what flowers to send to whom, what flowers to use on what occasions, the opening of flower baskets and the making of floats. It is simple to solve the problem with a book about flower arrangement. Practice makes perfect. If you use too much, everything will be fine.
Second, the store address
This is the key to our suggestion that you open a wholesale retail store, because the retail profit of the flower industry can reach 50%-80%, and the retail profit is enough to meet the rent, water and electricity, employee wages, taxes and fees in January. From this point of view, the store is located next to the hospital, hotel, photo studio or entertainment city, which can avoid the influence of the off-season from June to September on the whole performance. Considering the improvement of wholesale performance, because the wholesale profit is about 10%-30%, we can choose this store as a wholesale street in the flower market.
Or a community where flower shops are concentrated. During the peak season from September to May, all flower shops and buyers are your customers. Because of the herd mentality of customers, you will get a lot of business that others can't get. At the same time, other flower shops are your wholesale customers.
Third, decoration.
The decoration of the flower shop is mainly reflected in the word "huahua". To achieve this goal, there is only one way, that is, more glass with reflective function, so that the storefront space appears larger, one flower becomes two flowers, and a bunch of flowers becomes two flowers. Of course, in order to reflect the gorgeous flowers, lighting color is also very important. It is suggested that pink lamps can be properly decorated and used as wholesale and retail shops.
After the front hall of the storefront is properly decorated, the backyard can be used as a warehouse to reduce the decoration cost, and the glass door is indispensable, so the advertising benefit and flowers are also a kind of protection. Decoration with glass as material has low cost and good effect.
Fourth, buy goods.
Purchase channel is the key to wholesale and retail stores, because the quality and price of flowers are your magic weapon to win the market. Finding the source of self-produced and self-sold goods can ensure the maximum profit space for you as the flower of our friendship.
Located in Dounan Town, Kunming, the largest flower market in China, it has its own production base, adopts the brand strategy of price+quality+service, and defines the responsibilities, rights and benefits of both parties with standardized contract management. So guarantee your interests in the form of general agent or direct store. Friendship is based on the principle of "reputation, quantity wins". As a self-produced, self-sold and air and rail consignment agent, we will provide you with sufficient supply. It's up to you to run your own business.
Verb (abbreviation for verb) business strategy
China has been reforming and opening for 20 years. There is no blank market waiting for you to develop anywhere. Everyone is doing it. It depends on how you do it. Reputation is the key. A look at the quality and price of flowers.
Second, it depends on the quality of service. If the quality and price of flowers are controlled by the supplier, the owner of the wholesale and retail shop mainly looks at the quality of service. Why not make a promise of free door-to-door delivery first? This kind of pre-sale service will establish a gradually expanding customer base of credit system for wholesalers and retailers.
Second, avoid waiting for him. No matter which city, flower arrangement in star-rated hotels is a good business. Change the issue every 3-5 days, ranging from several hundred yuan to several thousand yuan. What's more, there are many wedding banquets, conferences and birthday banquets in the hotel, which will inevitably bring a lot of business. Photo studios, bars and dance halls are also markets for your business development. Cooperate with the radio station to sell back the products cumulatively.