Public-private relations in universities generally belong to public-private management colleges, just like land resource management. As far as I know, this major is a combination of arts and sciences, so there should be no problem.

Now I have a master's degree in business administration.

There is also a master of management (mpa)

I heard that this major is very promising abroad ~ and it is also very prosperous at home ~

Have a future ~ ~

Come on ~

What discipline does public relations belong to when applying for the exam?

What discipline does public relations belong to when applying for the exam? Public management?

What kind of major does public relations belong to?

Public relations,

Management major.

Public relations major,

Is a new interdisciplinary subject,

It is a science that reveals the state of organizational public relations and the law of public relations activities on the basis of communication, management and behavior.

What is the main subject of public relations?

Public relations is a highly applied course, which is suitable for individuals and any organizations. With the needs of China's reform and opening up, social progress and economic development, public relations is a new and highly applied discipline. It is a social relationship formed by social organizations with the same interests as their own public in order to establish a good image. The purpose of this course is to make students master the basic principles and practice of public-to-public relations and expand their knowledge to meet the needs of current reform and opening up through systematic study of the theory and practice of public-to-public relations.

Based on the theories and research methods of management and communication, public relations is a comprehensive and applied frontier discipline, which studies the social phenomena and activities of public relations. Introduction to Public Relations is an introductory basic theoretical course in the discipline of public relations.

Public relations is a young and ancient discipline. Public relations belong to the category of social relations, which is the sum total of a series of practical activities such as investigation, consultation and planning conducted by organizations through means of public information dissemination and public relations coordination. Public relations, as a new profession, has been included in the vocational qualification examination series by the Ministry of Labor and Social Security.

Public-private relationship is an objective existence in the rational behavior of modern organizations, which is independent of human will. Modern people need to learn a lot of knowledge, have a lot of qualities and master a lot of skills, and public-private relations is one of them. She enables modern people to have the basic ability to understand organizational behavior and deal with the relationship between organizations and the public, so that modern people can easily straighten out the relationship between personal behavior and the organizational behavior they are responsible for, rationally understand their responsibilities in the organization, and create a good organizational image by implementing standardized and effective organizational behavior, so that the organization can provide quality services to the public, benefit the country and human society, and realize personal life value.

Therefore, studying public relations helps learners to improve their professional knowledge, quality and skill structure, expand their employment scope, improve their employment competitiveness and enhance their career development potential.

Teaching purpose:

As a public elective course, the teaching purpose of this course is to cultivate vocational skills. In the teaching process, we will follow the relevant regulations of national vocational training on public relations, and systematically explain to the educated the work content, basic skills and related knowledge requirements stipulated by the primary, intermediate and advanced public relations professions, so that the educated can grasp the professional characteristics, professional functions and responsibilities of public relations officials as a whole, and enable them to use the developed public relations thinking mode and quality skills to meet the needs of any profession in the future.

Teaching content:

The teaching content of this elective course is determined by the Public Relations Professional Committee of the National Vocational Qualification Working Committee and carried out within the framework of the national professional standards and norms of public relations formulated by the Ministry of Labor and Social Security. The specific contents include:

First, the basic knowledge. This paper expounds the basic theory of public relations, the history of discipline development and professional ethics.

Second, communication and coordination. Including: courtesy, speech and communication skills of junior public relations personnel; Intermediate public relations personnel's public relations, social etiquette handling and writing skills of public relations documents, and define the role requirements of the host of speech activities; Senior public relations staff's reception, negotiation and speech planning skills, as well as public relations planning skills.

Third, information dissemination. Including: the basic knowledge of news media that junior public relations personnel must master, the preparation of news release activities, the writing skills of news propaganda draft, and the knowledge and skills of using other media communication means; Intermediate public relations personnel's mastery of news communication procedures, news article planning and writing skills, internal publications and external publicity manuals; Senior public relations personnel's grasp of news policies and regulations, formulation of media plans and news release plans, determination of news spokesperson system, and planning and production skills of internal audio-visual materials.

Fourth, investigation and evaluation. Including: junior customs officers must master the basic knowledge of investigation, planning, designing and organizing the implementation skills of investigation schemes and methods; Intermediate customs officers must master the evaluation of investigation scheme, method and organization implementation effect, as well as the planning and writing skills of investigation and evaluation report; Senior customs officers must master the macro-control of investigation and evaluation and the optimization skills of investigation methods.

Verb (abbreviation for verb) special event. Including: junior public relations personnel must ......

What is the discipline of public relations?

There are three different views at the recent public relations seminar. One view is that public relations is a modern management discipline. It is a management art of "seeking unity internally and development externally", and it is a new management science formed by applying modern scientific theories such as journalism, communication, advertising, sociology, psychology and economics, and summing up the experience and methods of modern management and administration. It maintains the harmonious relationship inside and outside organizations, enterprises and institutions to achieve the goal of success. Another view is that public relations is a branch of economic management and enterprise management science, and it belongs to the management paradigm of market economy. With the development of commodity economy and the intensification of market competition, in order to create a good social environment for enterprises and establish a good corporate image, we must vigorously carry out public relations activities. In China, public relations was first introduced as management technology from overseas by various enterprises in special economic zones and coastal areas with the opening up. The third view holds that public relations is a new applied comprehensive discipline independent of other related disciplines. It studies the relationship between social organizations and public organizations and its laws. [Mail Protected] Zhu Jun had three different views at the recent "Public Relations Seminar". One view is that public relations is a modern management discipline.

What is the major of public relations?

Donghua or East China Normal University, please answer thank you ~

What is the major of public relations?

Such a question feels meaningless.

What kind of discipline is public relations?

It refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public. Public relations is a highly applied course, which is suitable for individuals and any organizations.

Does public relations belong to liberal arts or science?

Public relations is a discipline of communication and management, which belongs to the field of social science. The subject setting of colleges and universities sets it under the School of Humanities and Communication or the School of Communication, so it belongs to liberal arts, but liberal arts candidates can apply for it.

The disciplinary nature of public relations

Public relations refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public. Public relations is a highly applied course, which is suitable for individuals and any organizations. Basic introduction: With the needs of China's reform and opening up, social progress and economic development, public relations is a new and highly applied discipline, which is a social relationship formed by social organizations with the same interests as the public in order to establish a good image among the public. [Edit this paragraph] As a discipline, the research object of public relations, on the whole, must include all social phenomena and activities of public relations. Public relations, as a kind of behavior of social organizations to deal with various public relations by means of communication, its social phenomenon and activity law can be reflected in the following three aspects, namely, three specific objects of public relations research:

First, it is the phenomenon and law of public relations as the management function of social organizations.

Second, as an information dissemination activity between social organizations and the public, the phenomenon and law of the relationship between the public and the public.

Third, it is the phenomenon and law of public-public relations. [Edit this paragraph] Main contents The research contents of public relations include nine aspects:

(1) The concept, category and essence of public relations (explain "what is public relations");

(2) the history of the origin and development of public-to-public relations (explain "the ins and outs of public-to-public relations");

(3) the actors in public-private relations and their functions (who is engaged in public relations? What the hell? " );

(4) Analysis of public objects (specify "with whom to conduct public relations activities");

(5) the management process of the public * * * relationship (explain "How to do the public * * * relationship");

(6) the media of public relations and its application methods (explain "what means and methods are used for public relations");

(7) Practical activities of public relations (description: what is the main work of public relations);

(8) Professional ethics and legal constraints of public-to-public relations;

(9) The national conditions and characteristics of the application and research of public relations in China. [Edit this paragraph] The practical significance of learning public relations can be understood from the following five aspects:

(1) Meet the needs of opening to the outside world. Opening to the outside world needs to strengthen the dual communication between China and the outside world, especially in the context of global economic integration. On the one hand, we must understand the world, on the other hand, we must spread ourselves to the world; Opening to the outside world has made the problem of image management increasingly prominent, so it is necessary to establish public relations awareness and strengthen public relations management; Opening to the outside world needs to be handled in accordance with international practice, especially after China's accession to the World Trade Organization (WTO). Learning and using the relationship between the public sector and the private sector is conducive to improving and standardizing organizational behavior.

(2) To meet the needs of the system reform, the system reform has promoted the development of horizontal relations, made the organization's social relations increasingly complex, and brought new changes to the organization's relationship state (social relations and public opinion) and behavior, so it is necessary to use public relations to strengthen the organization's social communication and social coordination.

(3) to meet the needs of market economy development. Market economy has brought extensive division of labor and fierce market competition. Enterprise organizations need to use public-private relations to expand cooperation, enhance competitiveness, establish the visibility and reputation of the organization and its products, and promote economic and social benefits.

(4) Adapt to the needs of modern information society. The development of modern information communication technology and communication mode has promoted the change of social communication concept and behavior. Especially with the development of mass communication, the role of public opinion is increasingly strengthened, and the problem of organizational image management is increasingly prominent. We should use public relations to understand and guide public opinion and improve the environment for the survival and development of the organization.

(5) Meet the needs of social stability. China's reform and opening up and the development of market economy need a stable and united political situation, so it is necessary to strengthen social public relations, strengthen the two-way communication between the public and the public, enhance the understanding, understanding, trust and cooperation between the leaders and the led, and form a harmonious social atmosphere. [Edit this paragraph] The main courses are: communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, ......

What kind of discipline is public relations?

It refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public. Public relations is a highly applied course, which is suitable for individuals and any organizations.