Entrepreneurship is a process in which entrepreneurs and business partners work hard to optimize and integrate the resources they own or can own, thus creating greater economic or social value. The following are my carefully organized pre-school education entrepreneurship projects, hoping to help you!
Children aged 0-6 have seven needs:
1. full-time education, which is the biggest demand.
2. Care and guardianship. Although this demand has an upward trend, it is still relatively low at present. Traditionally, children have been taken care of by grandparents. However, more and more young parents don't like being interfered by the older generation too much. When they have children, they have no time and don't want to rely on their parents to take care of them. Therefore, the demand for someone to take care of or take care of children is gradually increasing.
3. Parent-child interaction. Novice mothers are often at a loss in the face of these new lives because of their lack of experience, and the demand for parent-child interaction arises. Now there are many early education centers, parent-child parks and other institutions to provide parents with scenes of interaction with their children.
4. Social environment. With the opening of the second child policy, this demand can be met in the family. In the past, every family was an only child, so it is a very strong demand to provide a suitable social environment for children, especially parents of children aged 0-3, especially to find a suitable peer social environment for children.
5. Special education. Now parents pay more attention to their children's expertise in learning English and art in the park after school or after kindergarten.
6. High quality content and materials for home use. Because people are easy to "make trouble" when they are fine, let alone curious and metabolically active children. How can they vent when they have nothing to do? Therefore, parents need a lot of high-quality educational resources to help their children get through this stage smoothly. The current trend is that the society's awareness of copyright protection is enhanced, and the market for high-quality educational content is growing to meet the growing demand.
Vertical e-commerce for children aged 7.0-6. This topic is mainly concentrated in the field of education, so e-commerce is out of the scope of discussion.
The demand of full-time education
Key Points of Kindergarten: Site and Qualification | Opportunity: Innovation and Characteristics
One of the biggest formats in the field of full-time education is kindergarten. According to the Statistical Bulletin of National Education Development in 20 15, by 20 15, the gross enrollment rate of preschool education in China had reached 75%, and there were 223,700 kindergartens in China, with 42,648,300 children (including attached classes), of which 65,438 were private kindergartens. Nowadays, many investors or entrepreneurs have turned their attention to this field, which is almost certain, because children always go to kindergarten and parents always want to find high-quality educational resources for their children.
If the founder wants his kindergarten to be small and fine, this is a direction; However, it is actually very difficult for a new brand to become bigger in this field. Because the current preschool education market is very scattered, and the number of local kindergartens is huge, such as the top ten kindergartens in the country, its market coverage is less than 5%. Many parents will consider whether to send their children to a distant but good kindergarten or a nearby but relatively not so good kindergarten. Counting the energy and time cost of transportation after three years, many people will still choose a kindergarten that is closer. Therefore, parents' choice of kindergartens is greatly influenced by the region, and high-quality kindergartens in high-end communities are very popular. The country is promoting the construction of inclusive kindergartens, and the competition for supporting kindergartens in residential areas is fierce.
The key to running a kindergarten, or entering this field, lies in the venue and qualifications. Because of the strict management of the country, in order to obtain the qualification of running a school, it is necessary to plan the indoor area and outdoor environment of kindergartens reasonably; The qualification of running a school needs strict examination before it can be approved by the central government. Therefore, it will be much easier to enter this field if we can make progress in terms of venues and qualifications.
A new brand is under great pressure to build a garden from scratch in Gai Lou. However, the current M&A craze is on the rise, and many small brands unite to form a big plate.
If we want to make the plate bigger, we should make the existing kindergartens innovative and distinctive and enhance their competitiveness. The "innovation" here emphasizes the innovation of the venue, broadens the thinking and jumps out of the conventional thinking field, such as imitating many forest kindergartens in Britain and Germany and making some innovations in the venue.
Another opportunity is in third-and fourth-tier cities, where there is a special lack of high-quality educational resources. Parents are not so short of money now. In order to get better preschool education for their children, parents in small villages will not go to kindergartens in the village as long as they can send their children to the town, and those who can go to the town will not stay in the town. So there are still many opportunities for new kindergartens in third-and fourth-tier cities. If you are in a first-tier city, such as Shanghai, there are already many brand kindergartens and quality teachers. If you enter such a first-tier city to run a park, the competition will be extremely fierce.
Kindergarten service providers focus on products and channels | Opportunities: Reconstructing products through science and technology.
For kindergarten service providers, the supply of decoration and furniture is traditional. Although there are many suppliers, the market is very scattered. There is a great demand for innovative materials for site design and space decoration, so we can consider supplying more innovative materials for site decoration, including the division of functional areas, the realization of creative design, and the integration of teaching AIDS, tool racks, beds and so on with technology.
From multimedia course library and teaching AIDS to backstage teaching management, it is also a way to increase the user's stickiness by using scientific and technological means to get through the front and backstage to facilitate the work of kindergarten teachers and principals and make thick products. Sister Miao is more optimistic about this scientific and technological product based on the whole kindergarten management system. This heavy product has a high profit, but it also needs the cooperation of professionals, technicians and Qi Xin. Of course, making a major in one aspect is also an opportunity for transformation.
Kindergartens generally need to be equipped with three directors, one in charge of the overall situation, one in charge of teaching and one in charge of children's accommodation and hygiene. Among them, the teaching content is the most sticky one. Regular kindergartens will let teachers start school earlier than students and make teaching plans for the whole semester, every month and every week. This process is often recorded and summarized by paper materials, and there are still many teaching plans and summaries to be approved. When principals need to know the teaching files of these teachers, they can have more energy to take care of their children if they use products reconstructed by science and technology to greatly improve their work efficiency and reduce their burden of doing these mechanical jobs.
There are also kindergarten courses and supporting teaching materials, because school-age children continue to enter kindergartens. If the follow-up service is in place, the demand for teaching materials will continue to roll, and the market in this part will be quite hot. However, since 20 15, the Education Commission has explicitly prohibited kindergartens from requiring parents to order textbooks in a unified way to prevent the phenomenon of "primary school", and many schools have reduced the use of textbooks.
However, due to the uneven quality of kindergarten teachers, some teachers can't get started without textbooks, which gives new service providers the opportunity to serve the kindergarten system with technology. For example, some online products will teach kindergarten teachers and parents how to interact with children to meet the greatest demand of teaching content, some use multimedia content to assist teaching, and there is a family interaction system for schools and parents to communicate with children at any time, and so on.
Preschool Focus: Upstream or Downstream | Opportunity: Course (Cohesive Ability, Not Cohesive Content)
The third subdivision of full-time education is preschool education. Especially in the past, when the enrollment rate was very low, or in remote areas, for children who did not have the opportunity to finish three years of kindergarten, one year of preschool was the stage when they were ready to enter primary school. In the 1990s, some people criticized the tendency of "primary school" in preschool classes for being too serious for kindergarten children, so the development of preschool classes was once not optimistic. Later, according to a survey conducted by UNESCO in China, 60% of the children who graduated from kindergartens encountered problems that they could not adapt to when they were in primary school. Parents are also worried that their children will not keep up when they go to primary school, and it is difficult for them to make a direct transition from early childhood education to school education. At present, the drop-out rate of kindergarten classes is getting higher and higher, and the demand for preschool classes is gradually increasing.
However, the problem of young children's connection has never changed from steps to slopes, which requires the joint efforts of both kindergartens and primary schools. But in fact, primary schools don't care much about children's adaptation to further studies, and there is not much consideration in actual teaching; Many kindergartens want to do this connection, but they don't know what to do in primary schools and have no way to start.
The key of preschool class lies in cohesion. It is unrealistic to do preschool classes alone, because if there is a lack of continuity with the upstream and downstream, students will graduate one year later, and preschool classes need to recruit students year after year, and the operating cost is too high. If you want to be a preschool, kindergarten institutions can choose to extend preschool classes and transfer children from kindergarten classes to preschool classes, or K 12 institutions can extend to the upper reaches of primary schools, paving the way for children to go to primary schools and solving the problem of students.
Opportunities in this field mainly lie in the curriculum, which needs to help children achieve a smooth transition from kindergarten to primary school.
When parents choose a school for their children, they often encounter such embarrassment: some schools require their children to have certain knowledge of preparatory courses, while others teach their children to learn from scratch, so that some children who have learned the content will be bored. The curriculum content of preschool class needs to stimulate children's learning motivation and interest, and also to cultivate the necessary habits and abilities needed by children in primary school, not to link the content, but to link the abilities. If the preschool class teaches some primary school courses such as pinyin and arithmetic, when the logic and ability of the course are required, the first-Mover advantage of the children who have attended preschool class will not exist until the third grade at most, but will develop many bad habits. So the curriculum is very important for the kindergarten stage.
Care about trusteeship, parent-child interaction and social needs
Early Education Center/Parent-child Park Focus: Enrollment | Opportunity: Mode Innovation
For children aged 0-3, there is a strong demand for children's care and supervision, parent-child interaction and social environment. Early education centers and parent-child parks came into being, providing children with scenes to establish contact with their peers, meeting the needs of parents to interact with their children, teaching parents what toys to buy for their children, what activities to accompany their children, and what nursery rhymes to learn.
The focus of early education center is actually enrollment, because the operating cost of early education center is very high. Compared with K 12 education, which basically only needs desks and chairs and teachers, the early education center has invested more in the early stage. Just look at the decoration, not only to ensure safety, but also to consider the investment in soft decoration such as color matching and environmental design. Children also need rich and interesting toys, teaching AIDS and other materials. If the number of students is insufficient and the competition is fierce, it is difficult to cover operating costs.
At this stage, there are generally no measures such as exams. It is difficult to quantify and compare the educational achievements of early education centers, and parents are very arbitrary in choosing which one. According to Sohu Education's 20 15 consumption survey in the field of early education in China, parents often have no clear purpose for their children's learning effect before choosing an early education center, and the main consideration is only to find a playmate for their children. Compared with kindergartens and primary schools, it is very accidental for children to go to early education centers. Bad weather and health problems are likely to lead to absenteeism and bring great risk of refund. Therefore, if it is not enough to attract students, it is really difficult for the early education center to continue or expand.
Sister Miao thinks there is an opportunity in the early education center called model innovation. There is no market for large venues and fine decoration. Moreover, the courses in the early education center are mainly arranged on weekends, and the utilization rate of the venue is very low. If we consider the two basic needs of parent-child interaction and social environment, there is more market for early education centers near the community. For example, a teacher from an early education center can decorate a two-bedroom apartment, buy some teaching AIDS and start classes. With the interaction between parents and children, the needs of socialization and interaction are met. Think about the lively scenes of nannies and old people taking their children in the community square every weekend. If the early education center can be more convenient, parents' requirements for curriculum setting will be lower, and the frequency of taking care of children is likely to increase.
Key Points of Day Care: Licensing and Supervision | Opportunities: Characteristics and Quality
Another form of care, parent-child interaction and socialization is day care.
In Europe, related benefits are better, and new mothers have the opportunity to take care of their children at home for a long time; But in America, there is a great demand for day care. Because economic conditions do not allow, mothers can't take care of their children at home for a long time, so there are not many full-time mothers. The length of maternity leave varies from state to state in the United States The minimum age for accepting children in day care centers is 6 weeks, probably because the mother's maternity leave is only 42 days.
According to the difference of family income, the government will also provide some subsidies so that the children of low-income families can also be taken care of. There is also a form of home care in America. For families who have no time to take care of their children, they can send their children to other people's homes to take care of them during the day. Nurses are usually registered with the government and get some nursing guidance.
This trend may also develop in China, but not soon. Because new parents don't want their parents to help take care of their children, but the labor cost in China is not high, so hiring a nanny is still the first choice for many families.
This format focuses on licensing and supervision, because for young children, the supervisor has a great responsibility.
Similarly, the opportunity of this format also lies in the quality and characteristics of nursing institutions. If you can't take good care of your children, the students in this institution will soon collapse.
Parent-child travel focus: local resources | opportunities: high-end overseas study tours.
Now there is a new format, that is, parent-child travel. This is the combination of tourism and parent-child after the consumption upgrade. This market has a low threshold and focuses on characteristic resources. As long as you have money, you can go to places that no longer attract parents to spend. How to develop a unique route suitable for children and parents to experience together is worth thinking about.
Sister Miao is very optimistic about the high-end overseas parent-child tour customized for children. Parents can't wait to take their children to experience the atmosphere of high-end overseas famous schools. Under the guidance of China and foreign teachers, spending a week with children at Eton College will be more attractive than just visiting farms and milking cows.
Professional education demand
In professional education, the demand for English and talents has always existed, which belongs to a more traditional field and there are not many new opportunities; The emerging demand of sports and science and technology is more and more obvious, and there is still a great market space.
When it comes to talents, it is difficult to standardize analysis. Many real masters of art actually accept their apprentices by their personal fame, and there will be many small studios. Now that big data is on the rise, there may be new progress in the assessment of quantitative indicators, but it is still difficult to replace the traditional mentoring model for the time being.
Sports Points: Concept Promotion | Opportunity: Product Innovation
Sports are also getting more and more attention, especially for families above the middle class. In parents' minds, sports such as golf and ice hockey seem to be more able to exercise children's quality and temperament. Many ivy league schools admire sports, and their sports expertise can also add points to applying for these prestigious schools. Physical education class is easier to standardize than talent classes, and parents often have their own standards when choosing schools.
Sports opportunities are more in concept promotion and product innovation. If parents can see more value, they can achieve consumption upgrading.
Key points of science and technology: concept promotion | opportunity: product innovation
STEM education, which has been mentioned some time ago, is very popular with schools. The key lies in concept promotion and product innovation. A complete STEM course must first have a complete set of concepts and corresponding project courses, and finally related supporting software and hardware.
How to make children with specific thinking understand abstract problems, exercise their ability to solve specific problems, and let children make cars run through simple programming are all issues that need to be considered in product promotion.
High-quality content and materials for home use
In addition to traditional materials such as paper books for parents and toy books for children, the market space for high-quality content and materials used by families is gradually shrinking, and some intelligent hardware and digital content are winning the love of parents.
Parents' learning focus: concept promotion | opportunity: online education
If we don't pay attention to children's family education and school education, they will encounter many difficulties in today's competitive society. In recent years, China has repeatedly emphasized the importance of family style and family education, and this market is slowly rectifying. More and more parents are willing to pay attention to the improvement of their children.
In the education industry, small workshops may still have opportunities in traditional fields; If you want to be a big institution, the opportunity for parents to learn may be online education. Because parents' study time is scattered, if parents can have more convenient access to systematic and high-quality educational resources, once they accept and trust your educational concept, then all the family education materials they need in the future may be selected here.
Miao Jie and her team founded Miao Jie Early Education, which is based on this demand. I hope that in this era of redundant information, we can put an end to garbage and rumors, save time for mothers of babies aged 0-6 with scientific and effective content, and solve "intractable diseases" for hot moms and practitioners of semester education, covering topics that mothers care about, such as baby education, family relations, and women's self-growth.
Digital Content Essentials: Content System | Opportunity: Science/Mathematics/Cultivation
Mathematics, science and the cultivation of children's character and habits are all new opportunities, and the key lies in the scientific content system. Nowadays, there are more and more children's programming, STEM education and VR/AR education products on the market, most of which are not really suitable for family education for children aged 0-6, or have not yet formed a complete content system. If there is scientific and digital family education content, it is conducive to the development of children's thinking habits and personality, and I believe it will be greatly welcomed by parents and early education institutions.
With the gradual formation of users' payment habits in recent years, the copyright protection of educational content has been paid attention to, and there will be more market for high-quality educational content that needs to be paid.
Business opportunities under the general trend
After analyzing the trends and opportunities in various market segments of the 0-6-year-old education industry, everyone can focus on these opportunities to try, but Miao Jie also suggested considering the following three points:
1 Characteristics of stepmother. 85/90. For many entrepreneurs, they have gone through a long period of early childhood education. If we consider according to our own experience and situation, it is difficult to meet the needs of these mainstream parents.
2. Changes brought about by scientific and technological progress. Scientific and technological progress is accompanied by the emergence of opportunities, and products reconstructed by science and technology will also bring huge market space.
3. Demand brought by consumption upgrade. The consumption upgrade brings many new demands, such as helping parents study in scattered time and having high-quality parent-child interaction. If we observe these new demands in each field, there will be many new choices.
A good project of education and entrepreneurship
As a sunrise industry, the education industry has won the attention of entrepreneurs. It is very important to choose the right project to do the education industry. Are there any reliable projects among today's mixed brands? Of course there is! Channel Network recommends regular and reliable entrepreneurial projects for you. These projects have their own advantages. Friends who want to start a business should take a quick look at the following education joining projects! I hope I can help you!
Helen Duolun's Early English
Helen Dolan Children's English was founded in 1985, with 27 years of successful experience, covering more than 30 learning centers at home and abroad, ensuring the brand's domestic and international characteristics and excellent quality. HelenDoron course is developed and designed based on the teaching principle of mother tongue learning, which provides high-quality teaching materials and effective learning methods for children from 3 months to 14 years old. Mother tongue sensory English learning method can make children learn English in a more natural way in daily life, have the same English level as children of the same age in Britain and America, and have fun from learning.
Little practitioner
"Practical" practical education mode, a small practitioner, China Children's Dark Horse Camp, focuses on the course of practical ability of 6- 12-year-old children, 10 core literacy. The efficient operation and management system of the five centers 10 will help you start your career, and a powerful senior management team composed of education and training chain institutions and specially trained principals will escort your career. In the future, as more and more people attach importance to comprehensive literacy and practical ability, it is expected that more than half of the students will take various practical courses.
Nautilus cloud classroom
Nautilus Cloud Classroom is an online platform dedicated to serving primary and secondary education institutions, providing high-quality teachers and courses from all over the country, distance real-life teaching system, home-school interactive platform and innovative education management system for primary and secondary education auxiliary institutions.
Nautilus Cloud Classroom helps primary and secondary teaching auxiliary institutions get rid of the problem of lack of teachers and have educational strength without leaving home. Teachers combine online teachers with offline services to help local education grow rapidly, promote the fair enjoyment of educational resources, and help educational institutions achieve revenue improvement.
Tong ya Meng Zheng
Western-style preschool education, infant English and infant talents can no longer meet the needs of a new generation of wealthy and confident young parents in China. A group of parents who attach importance to their children's habits and aura, a group of parents who attach importance to their children's cultural heritage and morality, and a group of parents who have a longer-term strategic vision are seeking new preschool education models and brand-new growth plans. Children's Chinese studies, a Chinese-style, elegant and intelligent education, are widely favored by these trendy parents who seek cultural self-confidence and become a hot category of preschool education at present. Children should be taught early when they sprout, and their enlightenment mind should be cultivated. Tong Yameng is relying on the strength of traditional culture, and the tutor team has been researching and developing for ten years, creating a new seven-day preschool education for Chinese studies, cultivating the basic education of "gentlemen and ladies", sprouting wisdom buds with Chinese studies, and providing sound spiritual nutrition for children.
Wang Houxiong
Wang Houxiong Education is a large-scale comprehensive education and training institution involving primary and secondary school training, book publishing, Internet technology, software development and other fields. In 20 1 1 year, hundreds of millions of funds were invested to introduce foreign cutting-edge scientific and technological equipment, and an interactive internet teaching product, e-person e-pen, was built in China, which became a counseling institution combining domestic internet with traditional face-to-face teaching, and was also the first training base to establish personalized interactive internet teaching mode. The innovative teaching mode subverts the status quo of traditional face-to-face instruction in China, and uses Internet technology to realize the counseling will of "I control everything according to my wishes", helping every student to study happily, take exams happily and grow happily.
Century learning ba
In order to cooperate with the Ministry of Education in popularizing information technology education in China and realize the grand goal of "connecting schools" project, Beijing Century Flying Education takes distance education service as its core business. At present, it covers a variety of educational methods of all ages, from preschool education, primary and secondary education to higher education, vocational education, continuing education, enterprise training, qualification certification, skills training and so on. Learning in the century can meet the different needs of all scholars. Beijing Century Feixiang Education Consulting Co., Ltd. has innovative educational technology instructors, aristocratic software and hardware R&D enjoyment and experienced marketing team. Take "focusing on education service and serving education all the way" as the enterprise concept.
Qiqu composition
The series of interesting composition teaching materials is a set of composition teaching materials for primary school students, which are carefully developed by teachers from all over the world, doctor of education from Beijing Normal University and Ms. Shi Xiurong, master of MBA from Hong Kong Polytechnic University. The textbook * * * is divided into passionate writing articles, fantasy books and supporting books, which effectively solves the problem that primary school students are afraid to write and write badly for many years, and has won unanimous praise from parents and students.
Seven days sunshine
Tianyang Zhiguang began to be a whole brain education institution in 2002, with more than 100 sub-centers in various provinces and cities. The development period of whole brain potential can be divided into: golden period of 0-3 years old, critical period of 4-6 years old, and correction period of 7- 12 years old. Different from the traditional mechanical and cramming education, the "seven-day-care" holistic education is to establish a comprehensive education system for children's whole personality, such as mind, intelligence, language, action, social emotion and behavior habits, through a lot of practice in the process of developing their potential, and will have a lasting and far-reaching impact on their lives.
Luolan digital music education
After years of research and development, the curriculum system of Roland Digital Music Education Group has subverted the traditional audio-visual network integrated teaching mode, and has been widely praised by school-age children and parents since it was launched in direct schools in Beijing and Shanghai. Its series of courses have brought breakthrough development to the development of digital music education, achieved sensational social effects, and aroused widespread concern in the capital market. Here, Roland Digital Music Education Group sincerely invites people with lofty ideals to join us and create a better music life together.
Qingda distance education network
Qingda Distance Education Network is an omni-directional and full-time distance education service provider. Based on the distance education service industry, we are engaged in distance education technology, educational resources development, educational project planning and promotion, development and customization of teaching platform and courseware, educational information consultation, internet information and technical services and other business projects. At present, from pre-school education, primary and secondary education to higher education, vocational education, continuing education and enterprise training, Qingda distance education service covers a variety of educational methods at all ages, thus meeting the different needs of all learners.
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