The sales of 1 xx are basically over. With the efforts of the whole team throughout the year, the sales volume has increased compared with xx, but the market share and the ranking of domestic A-class branches have declined. The main reasons are as follows:
First, external causes:
In 20xx, fierce market competition, changes in market environment and factors, product strength and market policies of xx Company failed to keep up in time;
Second, the internal cause:
1, the internal atmosphere of the team, team momentum, combat effectiveness, leadership, employee attitude, and the decline of execution;
(1) The marketing work of the branch company is not solid and lacks efficiency and effectiveness;
② Employees' work enthusiasm is not high, they lack fighting spirit, they can't "do their best", their innovative consciousness and intelligent dynamic working ability are poor, and their cooperation ability is poor, so they can't keep up with the platform of the branch;
(4) The performance and marketing work are mediocre, most of the models are not well sold in the market, and the pull and thrust are lost. The new products are slow to be launched and guaranteed, and the marketing power is reduced by relying more on the product strength itself.
⑤ The market terminal and brand promotion work have regressed, ka strategy, terminal image and promotion team management need to be improved urgently, and the market information collection and analysis ability is poor, which can not cope with the fierce market competition;
This year marks the fifth anniversary of our company. As the earliest branch established in China, the branch has also achieved good results, ranking first in many tasks.
A day's work summary 2 toll station a day's work summary
morning shift
Personnel situation: 4 internal insurance personnel and 3 toll collectors.
Monitoring: Yang Zhenfeng
Entrance 2 (Zhang Xian): 660 cards are distributed.
Entrance 22 (section): 559 cards issued.
Exit 4 1 (Chen Siliang): 96 cards were received, and the fare cards matched.
Exit 42 (Zhao Li): 455 cards were received, and the fare cards matched.
Exit 6 1 (Liang Long): Card 2 17 is received, and the fare card matches.
Exit 62 (Zhu Liqun): 547 cards were received, and the fare cards were the same.
No one was late, and no one left early.
Attendance
9: 09-9: 4 1 on duty,
From 9: 45 to 10: 23,
1 1: 08— 1 1: 40,
14: 58 ——15: 30. During his tenure, Zhao Li, a 42-year-old toll collector at Zhakou, was inspected together with the financial department. Tickets and cards are consistent, the dress code is standardized, the health in the museum is good, and the items are neatly placed.
(1), during duty: organize duty to ensure the timely cleaning of discarded tickets, cigarette butts and white garbage.
(2) Check the shift change records, green pass records, free car use records and internal free car use records of the monitors and toll collectors, and there is no registration error or alteration. The driveway is normal and there is no congestion.
(3) Check Lu Tong 19 vehicles and report to the monitoring center, which meets the requirements of free.
(4) Equipment operation: 03 04 entrance and exit toll computers are stuck to varying degrees.
(5) PSAM card: complete
(6), special circumstances:
At 8:07, Yun D669LT reported to the U-shaped vehicle for monitoring and then chose Yilong Station to collect tolls.
At 8:25, D77 189 Yuntong Card has no information. After monitoring, paper operators collect tolls at Qujing Station. At 8: 45, 24 military vehicles entered from entrance 22, reported to the monitoring group, and lifted the keys.
At 8: 50, Yun D2376U reported to the U-car for monitoring and chose Yilong Station to collect tolls.
At 9: 47, Yundjd 1 16, after reporting and monitoring the J-car, increased the toll from the old county to Malong on the basis of the normal toll. 1 1:03 There is no information in cloud A6PP80 card. After monitoring, the toll was collected from Luoyang Station. 1 1:20 YunD0610V collects tolls from Liangmiansi after the U-shaped vehicle is reported for monitoring.
12:38 Cloud A3T0V9 reports and monitors U-cars, and then selects Yilong Station to collect tolls.
14:07 Your BM9959 added the toll from the old county to Malone twice in addition to the normal charge after reporting to the J-car monitoring. 15:04 The unlicensed car has paid the fee, and after being induced by the motorcycle, it will automatically lower the lever and report it to the monitoring, and then lock the lever and let it go.
At 5:23, Yun D655GT will be charged once in addition to normal charging after reporting to J car.
Middle shift:
Personnel situation: 4 internal insurance personnel and 4 toll collectors.
Monitor: Hu
Entrance 2 (Sun Ping): 688 cards are issued.
Entrance 22 (Lu Shaorui): 487 cards issued.
Exit 4 1 (Tang Rui):11received card, and the fare card matches.
Exit 42 (Sun Yaling): 4 15 card received, and the fare card matches.
Exit 6 1 (Hu): received 164 card, and the fare card matches.
Exit 62 (Yan Tiane): 489 cards were received, and the fare cards were the same.
Han Zhikun asks for leave.
No one was late, and no one left early.
Attendance
17: 10— 17: 42,
18: 20— 18: 50,
20: 30 to 2 1: 07,
He was on duty from 23: 00 to 23: 32, during which he inspected Sun Yaling, the toll collector of the 42nd Pavilion at Yakou, together with the Finance Department. The fare cards are consistent, the dress code is standardized, the health in the museum is good, and the items are neatly placed.
(1), during the shift: organize the shift to clean the toll plaza once, tow the toll boat island once, and clean up the discarded tickets, cigarette butts and white garbage in time.
(2) During the shift change: check the shift change records, green pass records, free car records and internal free car records of the squad leader and toll collector, and there is no registration error or alteration. The driveway is normal and there is no congestion.
(3) Check the vehicles in Lu Tong 1 time and report to the monitoring center, which meets the requirements of free of charge.
(4) Equipment operation: 03 04 entrance and exit toll computers are stuck to varying degrees. At 20: 08, the monitoring center called for remote maintenance of the computers at the entrances and exits of 03 and 04.
(5) PSAM card: complete.
(6), special circumstances:
16: 04 No.42 exit cloud a0sp07 "u" car newspaper monitoring collects tolls twice according to the old county-Malong. 18: 23,42 exit cloud D898YQ Nanhaizi entered the expressway. This car added two tolls for the monitoring of the "J" car newspaper.
At 20: 20, the monitoring of exit cloud D 886 JY "U" at No.42 collected two tolls according to the old county-Malong.
night shift
Personnel situation: 3 internal insurance personnel and 3 toll collectors.
Monitor: Hou Ruhuan
Entrance 2 (Peng Qi): 148 card issuance.
Entrance 22 (Zhao Shuangmei): 143.
Exit 4 1 (Zhu Jinhui): 0 cards were received, and the fare cards matched.
Exit 42 (Wu Lixian): Received 108 card, and the fare card matches.
Exit 6 1 (Zhao yongkun): 22 cards were received, and the fare cards matched.
Exit 62 (Shao Yun): Received 142 card, and the fare card matches.
Zhu Jinhui came to Xu Jinwei to work.
No one was late, and no one left early.
(1), night shift 1: 10, inspected Wu Lixian, the toll collector of Xikou 42 Pavilion, together with the finance department, and found that the tickets, money and cards were consistent, the sanitation in the pavilion was good, and the articles were neatly arranged.
(2), the equipment is running normally
(3) Check Lu Tong 14 vehicles and report to the monitoring center, which meets the requirements of free.
(4) PSAM card: complete
(5), special circumstances:
00: 12 62 exit is a type I truck with license plate number CZ682 1. The total weight of the goods is 9.55 tons. Failing to show your pass in time. Bet 100 yuan and open the driver's license lock lever. 00: 15 to pay the toll.
Summarize the situation of the day
(1), organize night shift personnel to clean the station ship island.
(2) Check the room hygiene at 9: 00. The inspection area includes: office, party member activity room, study room, TV room, dormitory, monitoring room, generator room, power distribution room, yard, etc. The sanitary conditions are good.
(3) Check the surveillance video of the night shift at 8:40, and find that there is no sleeping post and no violation of discipline.
(4), do a good job of housekeeping.
charge
Computer data cannot be uploaded, and it has been reported to the monitoring center for processing.
The above is the work on September 29th, xx.
Reporter: (Wang Jin)
Summary of one day's work 3 Summary of the preparatory work and work plan for the opening of Qionghai Longquan Restaurant Time flies. In a blink of an eye, Qionghai Longquan Restaurant has been in the preparatory trial operation stage for three months. Looking back on the three months' work, under the correct guidance of the group leaders and the overall deployment of the manager's office of Haikou Longquan Restaurant, all the preparatory work of Qionghai Longquan Restaurant was successfully completed, and it was officially put into trial operation on June 65438+1 October1day. The following is a summary of the work during the preparatory period:
First of all, conduct market research and correctly locate restaurants:
Haikou Longquan Seafood Restaurant takes Qionghai as the first step to develop its subsidiary after a lot of market research and various conditions. The orientation of Qionghai Longquan Restaurant is based on coconut chicken soup and various banquet receptions. The lobby on the first floor has a business area of 600 square meters and can accommodate 300 guests at the same time. The restaurant on the second floor is Longquan coconut chicken soup with the theme of fashion, health and green, which can accommodate 200 guests. During the preparatory period, we investigated the products and price positioning of Qionghai local market, and combined with the actual situation of restaurant operation, formulated two recipes: wedding banquet menu and coconut chicken soup menu.
Second, establish personnel allocation and structure, and gradually complete recruitment and training;
Qionghai Longquan Restaurant has a staff of 68 people. According to the actual situation of the restaurant, establish the organizational structure and formulate the staffing and salary standards. 10 10 Qionghai began to recruit new employees in late October. Faced with the shortage of local labor in Qionghai and the difficulty in recruiting people, we have adopted various recruitment methods such as online recruitment, poster recruitment inside and outside the store, street recruitment and on-site job fairs for college graduates. At first, we only hired people.
7, 8 employees, we began to carry out corporate culture training for them, they gradually introduced their friends, classmates, relatives, and our new employees continued to grow. One of the new employees works in another hotel and came to see our training, engaged in outdoor development training, liked our corporate culture, and put the previous wine.
Quit my job in the shop and come to work here. Her mother thought she was cheated and secretly came to know about our business. During the training period, new employees lined up at the entrance of the restaurant to hold a regular meeting and collectively recited Longquan's business philosophy and Longquan spirit. Many citizens stopped to watch and showed Longquan corporate culture and employee spirit to Qionghai citizens. Young post-90s accept and like our corporate culture. 165438+1October16-165438+1On October 27th, all new employees went to Haikou Longquan Restaurant and Longkunnan Coconut Chicken Soup Restaurant for 10 days.
Third, the unified management of staff dormitory and the improvement of staff canteen:
The staff dormitory is simple in decoration, beautiful in environment and well-equipped, and the staff's daily necessities such as sheets, buckets, cups and slippers are unified. The staff canteen is equipped with tables and chairs, tray racks and staff lockers. Weekly menus are provided for employees' meals, with different kinds of dishes to meet the dietary needs of different employees.
Four, the determination of rules and regulations of various departments and the implementation of five regular laws:
During the preparation period, combined with the actual situation of the restaurant, based on the rules and regulations of various departments of Haikou Longquan Seafood Restaurant, the rules and regulations of various departments of Qionghai Longquan Restaurant were determined, and the institutionalized management of employees began. During the trial period, we began to cultivate employees' awareness of the five permanent members, instilled the concept of perseverance in the management of the five permanent members, and put the five permanent members into practice, thus improving work efficiency and ensuring work quality.
5. Standardize management, install ordering system and realize computer office automation.
The restaurant has installed a computer ordering system, which integrates ordering, cashier, kitchen and warehouse management, greatly improving work efficiency and service quality, and making full preparations for the operation of the restaurant. The office uses computers to improve office efficiency.
The above is a summary of our work during the preparatory period, and there are still many works to be improved and perfected in the future operation to lay a good foundation for the first stop. Xx years, Qionghai
Longquan Restaurant will take the creation of economic benefits as its main business objective, tap its internal potential, strengthen its internal management, capture market information, adjust its product structure, control costs and comprehensively improve its comprehensive quality. In order to better carry out the work, the following scheme is formulated:
Xx slogan of Qionghai Longquan Restaurant: lay a solid foundation, strictly control quality and standardize management.
Develop business.
2. Planned business indicators: operating income of 7.2 million, gross profit margin of 62% and profit of 360,000.
Three, through five major business measures to carry out the work:
In the aspect of food production: ensure the quality, embody the characteristics, do well the famous Longquan Wenchang chicken, understand the customer feedback information, adjust the product structure and tap the potential of innovative products.
Cost control: strictly control the import of goods, ensure the quality from the source, achieve good quality and low price, and achieve stable gross profit by controlling costs.
In terms of social publicity: take the opening as an opportunity to carry out various external advertising activities, so that the public can fully understand the operating characteristics of Longquan enterprises and Qionghai Longquan Restaurant, enhance brand image and popularity, expand market share, and tap customers through big promotion.
In terms of business promotion: by making stored-value cards, constantly visiting units to increase the number of designated consumption units, thereby increasing operating income; by sending Wenchang chicken, the distance between Qionghai Longquan Restaurant and the public is shortened, product visibility is improved and consumption is promoted.
In terms of product positioning, the positioning of mass consumption has gradually become clear, with low price, high gross profit, low cost and high efficiency as the basis of developing new dishes, and green health as the theme of developing new dishes.
Fourth, in terms of operation and management:
1, establish an effective incentive mechanism and management system, inculcate the knowledge of the P5, and conscientiously implement the P5.
Manage according to law and improve work efficiency;
2. Reasonably adjust human resources, conscientiously implement various saving systems, and strictly review various documents to prevent waste caused by arbitrary use and misappropriation.
3. Strengthen training and improve the comprehensive quality of all departments.
4, people-oriented, be kind to employees, considerate of employees, organize all kinds of United and uplifting spare time activities on a regular basis, and enrich employees' spare time life.
5, daily facilities and equipment maintenance, maintenance to individuals, staff meals and accommodation specialist is responsible for.
6, in strict accordance with the rules and regulations to carry out management work.
7. Make employee suggestion boxes, regularly collect information reflected by employees, hold meetings to discuss and properly handle them.
8. Strengthen personnel training, implement an internal assessment mechanism, and compete for posts to select outstanding talents.
9. Cooperate with vocational schools, relieve the reception pressure through students' part-time jobs, and flexibly set the working hours.
10, two different reception processes.
Qionghai Longquan Restaurant is under the correct guidance of the board of directors of the Group and Haikou Longquan Seafood Restaurant. All our staff will live up to expectations, go all out, seize the opportunity and work harder for the bright future of Qionghai Longquan Restaurant!